Local SEO best practices for multiple locations
-
When dealing with local search for a business with multiple locations, I've always created an individual page for each location.
Aside from the address and business name being in there, I also like to make sure the title tag and other important markup features the state/city/suburb, or, in the case of hyper-local, hyper-competitive markets, information more specific than that. It's worked very well so far.
But, the one thing you can always count on with Local is that the game keeps changing.
So I'd like to hear what you think... How do you deal with multiple locations these days?
Has Google (and others, of course) advanced far enough to not mess things up if you put multiple locations on the same page? (Do I hear snickers? Be nice now)
How does Schema.org fit in to your tactics in this area, if at all?
Cheers
(Edit: dear SEOmoz, stop eating my line breaks)
-
Greetings, Bede,
So sorry about the line breaks. We've been having a little problem with that, and I hope my response to you isn't one big paragraph
The process you have been using for your Local clients remains a best practice, in my experience. Not only does this separate the information out as best you can for bots, but it is a good practice for human users who will be signaled upon reach such a landing page that they are looking at information about their own geographic location. You are so right that things keep changing in Local, but this is one area in which creating unique, rich content landing pages is still a smart choice.
In regards to Schema vs., for instance, hCard, the benefit is that Google, Yahoo & Bing have all agreed on this markup as standard. However, definitely read this 2011 discussion at Mike Blumenthal's blog in which Mike opines that rushing to switch from hCard to Schema may not be your #1 top priority:
Through 2011, I continued to use hCard on my Local clients sites without issue, but it is certainly smart to acquaint yourself with the features of Schema that apply to Local. The tool linked to from that post is a great place to begin.
Hope my feedback is useful!
Miriam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Barba Plugin and SEO
Hello, community! My client wants to use the barba.js plugin for their new site. What are the implications for SEO?
Technical SEO | | SimpleSearch0 -
Wordpress pagination and SEO
Hello Mozzers, We have incorporated Wordpress blog in our website. The blog has a fair share of what we believe is a valuable content both for the users and SEO. We have reached the point where our content is getting pushed out to pages 2, 3 and etc. 99% of the older content is still relevant and useful. However it does get less traffic from the users because it is not on the front page. I am dealing with it by showing "related posts" and get some traffic through that. I feel that the content that got pushed from the front page of the blog gets less love from search engines as well.The my permalink structure is /%postname%/ only, however when Wordpress adds page/1/ the SEO ranking appears to drop. Is it because Wordpress adds page/1/ to the address? What is a good way to optimize is? I have 15 posts showing on the front page should I increase it?
Technical SEO | | SirMax0 -
Internal links best practices
In looking at the inbound links to a client’s Home page, I see that the link from each page of the website back to the Home page is an image, and the ALT text is “Home.” I have a few questions about this, and would appreciate help understanding best practices: --Does it matter that the link back to the Home page is an image (presumably the client’s logo)? -- If we keep the image link, wouldn’t it be better to use “client’s company name” as ALT text rather than “Home”? --Should I recommend using an HTML link back to the Home page, and using the company name as anchor text? (I don't think it's relevant, but the site is built in Drupal.) Thanks!
Technical SEO | | jrae0 -
Local SEO and Penguin
All, One of my client's sites was hit by Penguin. The business has lost almost all of its organic rankings but is still holding on for a handful of local searches for some of its satellite offices. We've built a new site and are slowly building domain authority. My question is this: at what point do I swap out the new site's location URL for the old URL in Google places? I don't want to risk the existing local placement which is all they have left for the time being. Thanks, John
Technical SEO | | JSOC0 -
Best 404 Error Checker?
I have a client with a lot of 404 errors from Web Master Tools, and i have to go through and check each of the links because Some redirect to the correct page Some redirect to another url but its a 404 error Some are just 404 errors Does anyone know of a tool where i can dump all of the urls and it will tell me If the url is redirected, and to where if the page is a 404 or other error Any tips or suggestions will be really appreciated! Thanks SEO Moz'rs
Technical SEO | | anchorwave0 -
Best practice canonical tags
I WAS WONDERING WHAT THE BESTPRACTICE IS WHEN USING CANONICAL TAGS: or 2:
Technical SEO | | NEWCRAFT0 -
Best practices for country homepage
Hi, What are the SEO best practices for redirecting to the correct language site based on geographic location? Right now, we're using a 302 redirect to point users to the right country landing page. User reaches site: domain.com > Server detects location > 302 redirect to domain.com/french We'd like to optimize the site for all languages, but which country gets the SEO rank for the domain.com? Thanks for your help! Roya
Technical SEO | | roya0 -
Best way to Handle Pagination?
At the moment I my blog is paginated like so: /blogs > /blogs/page/2 > /blogs/page/3 etc What are the benefits of paginating with dynamic URLs like here on SEOmoz with /blog?page=3
Technical SEO | | NickPateman810