Related products - random products or static
-
Hello,
I was curious about where to get related products from. Currently I just grab some random products from the same category.
Would there be any benefit to always linking to the same related products on a product page?
Thanks
-
Right I see what you're getting at now. I wouldn't count on too much SEO benefit beyond what you'd normally expect from any other internal link. It sure makes keeping your site and internal link plan organized much easier though, right?
-
Thanks for the input, but my system isn't actually products. I just used that as an example.
Do you think there are any seo benefits of having static links to related products as opposed to random ones (different links every time google crawls)
-
Hey nux,
You can also use a #tag system to sort all of your products, just like WordPress does with related posts. For example, you might sell sports equipment and both basketballs and baseballs are both tagged #balls. That will help an automatic system on your website display related products based on the tags.
Now, you can promote some products more than others. A lot of web developers will do so because they earn a higher conversion on a specific product or just have more luck selling it to visitors. Another reason I see a lot of web developers feature some products more than others is if they're gathering some traffic data on a product.
Mike
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Duplicate product content/disclaimers for non-e-commerce sites
This is more a follow-up to Rand's recent Whiteboard "Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs." I posed my question in the comments, but unsure it will get picked up. My situation isn't exactly the same, but it's similar: Our site isn't an e-commerce site and doesn't have user reviews yet, but we do have maybe 8 pages across 2 product categories featuring very similar product features with duplicate verbiage. However, we don't want to re-write it because we want to make it easy for users to compare apples-to-apples to easily see which features are actually different. We also have to run disclaimers at the bottom of each page.\ Would i-framing the product descriptions and disclaimers be beneficial in this scenario, with the addition of good content? It would still be nice to have some crawlable content on those pages, so the i-framing makes me nervous unless we compensate with at least some above-the-fold, useful content that could be indexed. Thanks, Sarah
On-Page Optimization | | sbs2190 -
Selling Products with a similar meta description
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general. Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that. Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
On-Page Optimization | | royRR0 -
301 Redirect to product page or category?
We manage an ecommerce website that sells health products. A few products have now been discontinued. I’m just wondering what would be the best practice in this case. Should we 301 redirect to a similar product or to a similar category page? ANY HELP IS GREATLY APPRECIATED!
On-Page Optimization | | odegi0 -
Relating forum discussions to improve internal linking
Hi all, I have a matter i would like a discussion about, since I am looking for a good solution. First the case: I have a site with a large community based discussion board. We daily have 40 to 80 active forum threads with average of 200 posts. As it is right now each thread page shows, at the bottom of the thread, the 20 threads with latest activity. From a SEO point of view this is not the best solution, since all thread pages passes link juice to the latest 20 threads. However, the threads change daily so the juice is sprayed around all over the place. What I want to do is related forum threads, such that each thread at the bottom shows up to 10 threads which could be of interest to the reader. In this way one thread will have more or less the same threads at the bottom at all time, unless the relevancy is better for other threads, causing som minor changes to happen over time. The question is, how can one do this? In the backend, the forum has two tables. One holding threads and one holding posts relating to the threads. All in all the system has 66.500 threads, and in total 469.000 posts. Every thread has a title, and the posts are of varying length. The threads have categories, but they are not so distinct that a thread in one category can not be related to a thread in another category. So I would like to make the relevancy from the title of the thread and the content of the forum posts. As of yet I have not come up with a good solution, and i will look forward to reading any feedback for this. I will answer any questions as fast as possible, to get a good discussion goint here. Best regards, Rasmus
On-Page Optimization | | rasmusbang0 -
Links to Product pages
Hello all, I am still rather new to SEO and learning a lot every day. I do have a question. On our product search result pages (example http://shop.ferguson.com/search/bathroom-lighting)
On-Page Optimization | | Ferguson
It is currently set up so the image, text, price etc of a product is linking to that product page. Our question is, if we were to link the image and the product name - will this be seen as two links to the same page? Is this a bad thing having multiple links to the same page? I searched around to see how other ecommerce sites have similar pages setup and it seems they link the image and also the product name, and the description is not click-able, which allows a user to "Highlight" the text (this is not possible on ours) Which would be to correct approach for SEO as well as User Interface, the way we have it set up, or by going with the method of the question I asked, Thank you for any information on this! Nick0 -
What should I do with these duplicate mass production?
Hi, I'm reviewing somebodies site and just realized that it's overflown with duplicates. Like these: <colgroup><col width="3496"></colgroup>
On-Page Optimization | | jjtech
| www.joannalark.com/store/products/24"-Sting.html |
| www.joannalark.com/store/products/24"-Sting.html?setCurrencyId=1 |
| www.joannalark.com/store/products/24"-Sting.html?setCurrencyId=6 |
| www.joannalark.com/store/products/24"-Sting.html?setCurrencyId=7 | It also produces something like this: | <colgroup><col width="3496"></colgroup>
| www.joannalark.com/store/pages/pages/pages/pages/pages.php?pageid=8 |
| www.joannalark.com/store/pages/pages/pages/pages/pages/pages.php?pageid=8 |
| www.joannalark.com/store/pages/pages/pages/pages/pages/pages/pages.php?pageid=8 |
| www.joannalark.com/store/pages/pages/pages/pages/pages/pages/pages/pages.php?pageid=8 |
| www.joannalark.com/store/pages/pages/pages/pages/pages/pages/pages/pages/pages.php?pageid=8 |
| www.joannalark.com/store/pages/pages/pages/pages/pages/pages/pages/pages/pages/pages.php?pageid=8 | |
|
|
|
|
| I don't know what to do with that and would appreciate any help Thanks, JJ <colgroup><col width="3496"></colgroup>
| |
| |
| |
| |
| |
| |0 -
Excessive Internal Linking...But it's a product page. What to do?
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
On-Page Optimization | | DevonIntl0