High AdWords Cost with Low Traffic
-
I'm seeing a lot of keywords with very little traffic but high, sometimes very high cost per click in AdWords.
Can someone explain to me why this is common?
I'm researching buying keywords. With the low traffic they seem like little value but when I see people $20 a click it seems like high converting and thus maybe worth going after. But the high cost is just not making any sense to me for many of these keywords.
Thanks.
-
Here is an example. It seems to be of little value to rank for:
The word is "tool competition" and has a search volume for exact match is 46 and the CPC is over $17.
However when I google that term I saw no ads on my US or Philippines IP addresses. So I'm GUESSING that there are ads targeting a website of high value. I know very little about AdWords.
Doesn't have much to do with SEO now that I think I figured it out.
-
I see the results in SE Cockpit which I am pretty sure that they get it direct from AdWords though.
I'm not bidding, I'm trying to evaluate the buying keywords. You know, needle in the hey stack.
High CPC with high search and low competiton. (number of competitors is NOT an indication of competition strength. I don't even look at numbers for competition analyse.
I'm mostly curious why I see people paying huge fees so often on keywords that just happen to have low volume. If it was a brand name for their website, I could understand but usually it isn't. I see this a lot, perhaps I'll go dig out an example or two. Looks like I need to.
-
Cost is based on the competitive market for the keyword, not necessarily on the search volume, so don't let low search volume mislead you as to CPC.
Where are you getting your Cost per Click figures? Google often suggests a much high bid than is required. Also as you drop down in position you can see a significant drop in CPC. Position 1 might be $20. per click, while position 3 might only be $1.25 per click.
Sometimes you do run across a keyword where you can't justify the cost. Just keep looking, there are plenty of other keywords you can consider.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should i target more low moz keyword difficulty informational keywords?
I have created a blog of finding the best outdoor basketball and have targeted low keyword difficulty keywords and they are getting some traffic also. But the problem is the homepage is not ranking position still I want to ask that should I target more keywords of low Moz keyword difficulty for gaining more traffic or not?
Keyword Research | | gabrelapaula220 -
Target Search Terms Changed - does this affect traffic?
We spent the last 12 months targeting a particular search term (mortgage broker) and have been ranking well for it consistently for about 6 months now. We have decided to change the target search term to something else (insurance broker) but noticed that our traffic has started to decline since we started doing this. We are still ranking well for the initial search term, and our ranking is slowly improving for the new targeted search term in SERPs but traffic is down about 60% from January. Is it normal/expected for this to happen?
Keyword Research | | monique-plaw1 -
Does it make sense to pursue long-tail keywords with low search volume
Hi Moz community, I need your insight into what would ensure better rankings. Some of the pages that I am optimizing are dedicated to niche products targeting specific verticals and the main keywords have really low average search volume (below 50). I'll give you an example (these are not the exact keywords, just an example to illustrate my dilemma): if my long-tail keyword is "student information management software" with search volume of 20, when do I stand better chances to gain search visibility: by optimizing the page for this long-tail keyword and incorporating it in the title tag, or by pursuing more generic keywords with higher search volume: "student" and "information management software"? If I am targeting short-tail keywords, will the page also rank for long-tail searches that are a combination of these keywords? In other words, which scenario gives better chances to rank higher: 1) pursuing short-tail keywords with high search volume in the title-tag 2) pursuing fewer long-tail keywords with lower search volume that are a combination of those in scenario 1? Thanks in advance for your help!
Keyword Research | | Scratch_MM0 -
What is the language targeting at Adwords?
Hey guyz, I've used the adwords for the my organic seo keyword research. As you guyz do And I noticed that I don't really know to what does language targeting do ?
Keyword Research | | atakala
I mean what is the function of it .
I know that when we change the language targeting I mean setting it English from global doesn't change the volume of the search data .
So why is there ?0 -
What's better, lots of keyword targeted pages or fewer pages with more traffic going into them?
We have just introduced targeted pages for all of our keywords, however their is lots of overlap with existing established pages. For instance for the keyword Small Meeting Rooms we have the new page, titled Small-Meeting-Rooms which is now competing with the more established Meeting-Rooms. Its early days for both pages, about 2 weeks and 6 weeks respectively. But is it counterproductive to spread out our search juice between lost of pages? Should we just focus on a few? Any feedback, especially feedback based on real experiences is much appreciated!?
Keyword Research | | HireSpace0 -
Google Adwords - trying to understand the figures...
Whilst researching keywords I often find the global monthly search on google adwords tool differs, yet the local (UK) is the same (or vice versa) Example: ready mix concrete - global 90,500 & local 18,100 ready mixed concrete - global 60,500 & local 18,100 or forklift truck hire - global 18,100 & local 4,400
Keyword Research | | Gordon_Hall
forklift truck rental - global 22,200 & local 4,400 I'm making an assumption that for my local country, the phrases ready mix" and "ready mixed" are being treated the same, as are "hire" and "rental" but globally they are not. Am I correct? Of course, they could be two completely separate terms according to Google but coincidentally, have the same search volume. However, I find this happens quite regularly. Anybody shed any light?0 -
Digging Into Traffic Data
I'm looking or keywords that I may have failed to target. It would seem that the traffic data SEO MOZ provides could be a source for that. I thought I'd look at: URLs Receiving Entrances Via Search and URLs Receiving Entrances Via Search but I can only find the top 10 results or each. I already know my most popular keywords, I need to find ones that are not getting as much traffic as they could. Is there a way to dig down deeper into this? I'm having trouble finding the value in this information for the top 10. What am I missing? Thanks!
Keyword Research | | RustyF0 -
Is there a better keyword tool than google's adwords keyword tool?
I have heard a lot of people say not to trust the results of google adword's keyword tool. Is there a better tool out there that i am not aware of that can judge local monthly and global monthly search volume?
Keyword Research | | adriandg1