Forcing keywords into domain structure
-
Hi there,
Over the last few years, I've seen people structuring their site so that their main content is all housed in a folder named after the site's primary keywords.
For example, if I had some content about home insurance, normally naming conventions state that I might put the content at a URL such as:
www.mydomain.com/home-insurance
However, some sites, may change this structure to include their main keyword again in the URL string:
www.mydomain.com/insurance/home-insurance
The folder 'insurance' would normally hold the site's Sitemap to increase internal linking strategy too.
I'd be really interested to hear whether anyone has seen any serious benefits from re-structuring their site in this way? What are your thoughts on this?
Thanks,
-
As Axel and Acorn I also think that you should leave the URL the shortest possible in terms of SEO. Also if you change the URL structure, the external links pointing to the old pages wont be updated automatically and will be kind of wasted.
-
If there where no search engines would you do it?
This simple question often helps you with common sense. Dont't make the site (internal & external) too complicated.
-
I'd always recommend that the navigation is useful to the user. e.g.
if your website covered other areas of finance then this would make sense:
finance.com/insurance/home-insurance/
finance.com/insurance/motor-insurance/
finance.com/loans/homeowner-loans/but if you were adding it just for seo, personally i wouldn't bother. I'd go for
Insurance.com/home-insurance/
insurance.com/motor-insurance/ -
Hi Axel - thanks for the response.
What about if you're starting out on a new site though? Would you go with the amended URL structure or the more traditional one?
-
I don't think it's worth the effort to change all the URLs...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema.org Article, itemprop keyword, what is it?
I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ... For schema.org markup on articles, http://schema.org/Article there's an itemprop for keywords: http://schema.org/keywords keywords
On-Page Optimization | | SteveRDM
Canonical URL: http://schema.org/keywords
Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas. What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?0 -
Does using keywords in the top level domain make any difference to SEO rankingsq
i am setting up a new company and I need to register a domain name, is there any advantage to using the full name of the company in the domain name? I know it used to be important but does it still make a difference? If possible I would like to just use say the first letter of each of the 3 words instead what will amount to 23 letters but of it makes a difference then 23 letters it will have to be. Thanks
On-Page Optimization | | Ast98581 -
Deciding on domain
Hi, I have a company website that I have access to and it's bcannon.remax-mississippi.com. It allows you to choose a domain and have it 301 redirected so I changed it to Oxfordmissrealestate.com. I noticed that the page and domain authority for bcannon.remax-mississippi.com was pretty high so I took off the Oxfordmissrealestate.com domain and just left it as this subdomain. My question is, would you leave it how it is as the subdomain or change it? Thanks!
On-Page Optimization | | Veebs0 -
URL Structure Suggestion
Hi
On-Page Optimization | | sandeep.clickdesk
My site url: http://goo.gl/AiOgu1
We are working on URL structure of our website. I have one query about URL structure.
Which one is good URL structure according to user and SEO prospective.
The targeted keyword for the particular page is "wordpress live chat". Is it worthful to rewrite the present url "https://www.abc.com/wordpress" to "https://www.abc.com/wordpress-live-chat" Please suggest.0 -
Domain sub-directory not performing
We've restructured our site over the past 6 months and I'm going to run you through the whole scenario as I would love any feedback you guys have. 6 months ago we had 2 websites http://boulders-climbing.com (climbing facility) and http://bouldersuk.com (shop). We made the decision to merge the websites and leverage the SEO on 1 site. Although boulders-climbing.com was the older and more established domain, the company wanted to use bouldersuk.com so a whole new website was designed and boulders-climbing.com was redirected to bouldersuk.com. The climbing facility website now sits at bouldersuk.com and the shop was moved to bouldersuk.com/climbing-shop with 301's for all shop pages. This has lead to a significant a increase in domain rank for bouldersuk.com and much better rankings for the climbing centre related terms. The desired effect has been achieved, well half of it anyway. The search rankings for bouldersuk.com/climbing-shop have never reached the previous heights and are still heading in the wrong direction, even though the overall domain ranking has increased by 50%. What can I do to get the SEO for /climbing-shop working again? We're adding fresh content to our latest news with links through to products and categories, all category pages have A grades. we are attempting to link build but it is much more difficult for e-commerce than for the facilities pages. Is the SEO of the main site hampering(masking?) the /climbing-shop? All feedback on the whole process would be much appreciated. Thanks!
On-Page Optimization | | benj450 -
Is .PW domain is good for SEO?
I want to register .PW domain which has recently got live to register. I am in doubt should it is good for SEO or not.
On-Page Optimization | | semmediapvtltd0 -
Hyphenated keyword rich domains - is a hyphenated .co.uk better than a non-hyphenatedlesser TLD such as .org?
Hey there, Would anyone be kind enough to share their experience of using keyword rich hyphenated domains. Are they as effective at tanking as non hyphenated domains? i.e would it be better to get a lesser non-hyphenated TLD such as .org for example rather than a hyphenated co.uk?
On-Page Optimization | | Wallander0 -
Keyword Self- Cannibalization
I have a question about Keyword Self Cannibalization. I have a web page which is targeting the main keyword as "sarees". But this same page has internal linking from the keywords Benarasi Silk Sarees, Silk Saree, Traditional Sarees, cotton sarees,etc to their respectve pages. We are optimizing those pages separately for their respective keywords as well. When I run on-page report card for these web page from seomoz tool, I got an error says "Avoid Keyword Self-Cannibalization". Is this due to the internal linking from these keywords? Can anybody recommend a solution for this problem?
On-Page Optimization | | semvibe1