Retargeting questions
-
The question is in reference to SEOmoz post -
http://www.seomoz.org/blog/retargeting-basics-what-it-is-how-to-use-it 1. What is the size of a retargeting pixel and who places it on the site ? Is it the retargeting company ? Can we place it ourselves ? Does a code have to be added to the site ? 2. In the post mentioned above, the author talks about "burn pixel"
"If a person in your audience converts then a "burn pixel" will fire"
What do you mean by burn pixel ?
How do we come to know that a burn pixel has fired ?
-
What is the size of a retargeting pixel and who places it on the site ? Is it the retargeting company ? Can we place it ourselves ? Does a code have to be added to the site ?
The retargeting pixel is simply a way to record a cookie to the users computer. When you setup the retargeting campaign either through google or some other method, you should be given a code to add to your site.
What do you mean by burn pixel ?
When a user converts and you no longer wish to target them, you can send another pixel (cookie) to identify which users have already converted, somewhat disabling the previous cookie.
How do we come to know that a burn pixel has fired ?
The burn pixel is placed on the users computer in the same way that the original pixel was placed, they load the screen with the page with the "burn pixel" and it's stored on their computer.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about related topics
I know that in order to rank on any keyword I need to talk about different "concepts / topics " everyone has a different word for it but let say I need to talk about multiple subject to make it simple. My question is how to find those subjects ... in some industry it is pretty straight forward you go to related search or some keyword tool such as Moz and you find what you need. Example : If "Title tag" is my main topic the subtopic that I find and that I need to cover on the same page are "title tag length , title tag checker, mobile title tag, title tag example etc..." On my keywords such as " Alsace bike tours" all I find in related searches and using all the tools out there such as Moz keyword research explorer is "Alsace cycling vacations " ""Cycling Colmar" "Alsace bike trip " etc... not really anything exiting , it means the same thing and it is just variations of the keyword. I have used other tools such as Marketmuse and they give me related topic such as "Strasbourg" "Colmar" "half timbered houses" "Alsace wine" and I am not sure it is any better... because to cover those I have no other solution that doing definitions... or describe those in details which is probably not what someone typing "Alsace bike tour" is looking for. I have the feeling that all those tools are great for keywords like "content marketing" or "title tag" with a lot of requests but they fail for everything else. Can someone give me an insight on how they do to write on multiple topic where they are in my situation and based on the example I gave which topic they would cover and based on my example.. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
What to do when on your keyword there are no questions ?
Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have.. I find expressions (with the same user intent) such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below. Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...). If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions... and this is not what people that rank do, they describe their tour and this is what is confusing to me. Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ? Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as my secondary related keyword "Sicily cycling tours". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Question on Indexing, Hreflang tag, Canonical
Dear All, Have a question. We've a client (pharma), who has a prescription medicine approved only in the US, and has only one global site at .com which is accessed by all their target audience all over the world.
Intermediate & Advanced SEO | | jrohwer
For the rest of the US, we can create a replica of the home page (which actually features that drug), minus the existence of the medicine, and set IP filter so that non-US traffic see the duplicate of the home page. Question is, how best to tackle this semi-duplicate page. Possibly no-index won't do because that will block the site from the non-US geography. Hreflang won't work here possibly, because we are not dealing different languages, we are dealing same language (En) but different Geographies. Canonical might be the best way to go? Wanted to have an insight from the experts. Thanks,
Suparno (for Jeff)1 -
Flip-Flopping domains - 301 redirect question
We have a client who has had the following domain setup for some time: longdomain.com 301 -> shortdomain.com Now, they would like to go back to the original longdomain.com, and will have the following setup: shortdomain.com 301 -> longdomain.com Obviously, I'm concerned about redirect loops cached in the browser. I plan to have the 301's from longdomain.com changed over to 302's for two weeks ahead of the change, so that hopefully when the change happens, browsers and search engines are more ready to respond. I also plan to establish rel=canonical on the longdomain.com pages after the switch. Is there anything else you'd recommend to help with the changeover? Should we plan for an intermediary period were both domains are serving the content, so that the redirects can be purged, before being re-established the other direction? Thanks in advance.
Intermediate & Advanced SEO | | Bit-Wizards0 -
Question about using abbreviation
Hello, I have this abbreviation inside my domain name, ok? now for a page URL name, do you recommend me to use the actual word (which shortened form of it is inside domain name) in a page name? Or when have abbreviation in domain name, then using its actual word in a page name is not good? It's all about how much google recognize abbreviation as the actual word and gives the same value of word to it? do I risk not using the actual word? Hope made myself clear ) thanks.
Intermediate & Advanced SEO | | mdmoz0 -
Permalink question
For 5 years I have used the permalink custom structure: /%postname% without the end backslash. I didn't think the difference was that big of a deal, yet last month I was curious of what benefits would happen if I made the change. To my surprise my rankings took a slight dive, but recovered stronger than before. As the URL itself doesn't require a redirect the posts and pages loaded the same with or wothout the "/" But now in Open Site Explorer, all my URL's have no page Authority. All the links i built were pointing to links without the backslash: example.com/post-name Questions: Did Google figure out the change, hence the dip in rankings and strong return? Will keeping /%postname%/ even though many links are pointing to a non backslash URL comeback to haunt me? Is there anything I can do to help lead Google to better see the changes I've made? thx
Intermediate & Advanced SEO | | MikePatch0 -
Site Structure Question
Hi All, Got a question about site structure, I currently have a website where everything is hosted on the root of the domain. See example below: site.com/men site.com/men-shorts site.com/men-shorts-[product name] I want to change the structure to site.com/men/shorts/[product-name] I have asked a couple of SEOs and some agree with me that the structure needs to be changed and some say that as long as I dictate the structure with internal links and breadcrumbs the URL structure doesn't matter... What do you guys think? Many thanks, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Question regarding **and <bold>tags</bold>**
I've read that these 2 tags both carry equal weight for seo purposes but in my opinion it looks a little spammy when you see keywords in bold type face scattered over your site. So will they still carry the same weight for seo if I applied a class to them that turned them back to normal?
Intermediate & Advanced SEO | | JasonHegarty0