Does Google factor in site traffic, time on site, bounce rate, etc into it's ranking algorithm?
-
I can't seem to find an authoritative answer on this.
-
If Google came out today and said "site traffic, time on site and bounce rate are all going to be factors of our algorithm" then ethically-challenged individuals and companies may considering banks of users based in places with low labour costs to try to manipulate the algorithm.
It is almost certain that Google has considered this in the past but is worried that people may try and game the system. As such I would expect any ranking element related to the quality of a site to be more complex.
There are suggestions that Google is trying to get algorithms to be able to judge the aesthetic quality of a site and that this could be a factor in the future
-
You won't find any authoritative answer on this, some sort of bounce could be used by Google but you will never know the % for this specific bounce rate.
-
Yep! thanks!
-
Of course Google may not come right out and say it, but this article seems to make a case that bounce rate is a factor: http://seoblackhat.com/2008/11/21/bounce-rate-seo/
And here's an interesting Google blog post where site speed is a confirmed signal of their algorithm: http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Images search traffic and image thumbnail issues
Hi MOZ community! Need a little help with a strange issue we are seeing of late on our project CareerAddict.com. We have seen a sudden and significant drop in image visibility in Search Console from the 27th August onwards. I understand that Google has been updating their filters and other bits in image search, so maybe this could have impacted us? I also noticed that the images which are mapped to our articles are not the full featured article 700px wide images which we provide to Google in the Structured Data. They are instead taking the OG share 450px wide images now on many occasions. You can see this by searching for "careeraddict.com" in images. Any insight or suggestions welcome on both of these. Interested to understand if any other webmasters are experiencing other or similar problems with image visibility in Google also. Thanks!
Algorithm Updates | | dqmedia0 -
Is it necessary to have unique H1's for pages in a pagination series (i.e. blog)?
A content issue that we're experiencing includes duplicate H1 issues within pages in a pagination series (i.e. blog). Does each separate page within the pagination need a unique H1 tag, or, since each page has unique content (different blog snippets on each page), is it safe to disregard this? Any insight would be appreciated. Thanks!
Algorithm Updates | | BopDesign0 -
If Google Trends Doubles?
If google shows a search trend doubling in a time frame, does that mean the amount of searches doubled? As in: 2006 was ranked at a 50 on trends and the 100 is 2013 and in 2013 10,000 searches were made, does that mean around 5,000 searches were made in 2006?
Algorithm Updates | | JoshBowers20120 -
Google Site Links question
Are Google site links only ever shown on the top website? Or is it possible for certain queries for the site in position #2 or #3 or something to have site links but the #1 position not have them? If there are any guides, tips or write ups regarding site links and their behavior and optimization please share! Thanks.
Algorithm Updates | | IrvCo_Interactive0 -
Mozcast: 5th & 9th May - what's shaking up?
What's going on at the moment, i can't find any info on the 5/9th May but Mozcast is showing some movement. Anyone have any info? Cheers
Algorithm Updates | | Bondara0 -
My Site PR lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic !
My Site PR5 lost to PR4 ! I worked as per SEOmoz Suggestion - No Traffic Drop, Organic Search is good and higher than referral or Direct Traffic ! What might be the problem ? Nov 29-2012 my site was hacked very badly and google Blacklisted me for the first time and if you see now " it says, Past 90 days nearly 19 times my site was acted as medium to spread virus" Even thought we checked our FTP, Cpanel or Home Directory - Everything seems good. My domain which was hosted - has other domains in the same network and some are porn - those sites are injecting malicious code ! May be that's the reason or please give me some idea how to improve it !
Algorithm Updates | | Esaky0 -
Google+ Local Optimization
What are the recommended ways to optimize the Google+ places page for clients. Do services like louder voice and customer lobby help? I'd love to get the group's opinion on what strategies are working for them on local optimization.
Algorithm Updates | | SEO5Team0 -
Related Searches in Google
Hello, We're helping a client remove/minimize some negative information about their brand in Google's search results. Just curious about your take on if the related searches that appear at the bottom of Google search results can in any way be influenced or if it is more a combination of so many factors that any one person or organization wouldn't be able to change very easily? I've heard the related results could be influenced if enough queries generated overtake the "negative" queries done initially but I feel like that is venturing into black hat land a bit. thanks -Mike
Algorithm Updates | | mattmainpath0