MozRank per Link: Valuable or Worthless?
-
Since the MozRank and MozTrust metrics are on a logarithmic scale, I'm wondering if it's still valuable to get a general idea of the quality of a site's link profile by calculating:
MozRank / Total Links
MozTrust / Total Links
Would this be useful, or is it always going to be higher for sites with lower MozRank & MozTrust since it's "easier" to achieve the lower values?
-
Ah, I get it now. I'm not a math whiz, but the exponential factor is certainly going to throw you for a loop in this calculation. Domain Authority uses an exponential base between 6 and 7. (meaning a DA of 50 is 6-7 times more powerful than a DA of 40) I'm sure there's some way to take that into your calculation, but I went to public school so it's beyond my simple math skills.
But you might be on to something. My estimation is that a site with a DA of 40 is about 30x more powerful than a site with a DA of 23, all other things being equal.
This conversation reminds me of searching out your true competition, and search visibility. If you continue down this path, you may be interested in these topics.
-
Thanks for the quick response Cyrus!
To clarify a little bit:
I have been working on a site that's less than 1 year old, but all of the competitors have been around and building links for 3-5+ years.
Their DA is in the 40's, and ours is currently at 23, even with less than 1/4 the linking root domains of the site with DA 36.
So, I started thinking, and wondered if there's a quick way to figure out if I'm on track in terms of the quality of my links, relative to my competitors.
Would dividing MozRank, MozTrust or Domain Authority by Linking Root Domains be a decent way of determining that, or does the exponential increase in difficulty to boost these metrics make this method useless?
-
In general, total links isn't a very useful metric. This is because it can include counts of sitewide links, such as footer and sidebar links, repeated over and over again. In general, these links don't have much value.
The "preferred" link count is the number of linking root domains. According to our ranking factor study, this correlates higher with top rankings than just about any other metric.
Overall, you may simply want to look at DomainAuthority, which takes both MozRank and MozTrust into consideration. It's an even better predictor of ranking strength than # of linking root domains. (about the only thing higher is number of linking root domains with partial match anchor text.)
Does this answer your question? I think using straight DA would give you a better indication of the quality of a site's link profile than other methods.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitewide links causing problem
Hello, I've had a couple of people look at the backlink profile for nlpca(dot)com and tell me that there were a lot of sitewide links with non-branded anchor text. The spreadsheet is [here](http://thewealthymind.com/wp-content/uploads/2013/03/anchor-text.xls). Actually, because of our company name, all sitewide links have branded anchor text except for http://www.iepdoc.nl
Moz Pro | | BobGW
http://www.ionut-ciurea.com The term "NLP" is not ranking for us, we should be on page 1 or 2. Also, we used to be sitelinked for "NLP California" and aren't anymore. Notice that "nlpca" splits into "nlp" and "ca" for California. Could you look and see if it is just those 2 sites and if all we need to do is contact them to change to branded anchor text. Or if it's something else to get back our rankings for "NLP" and our sitelinks for "NLP California" Thank you0 -
How does OSE select top 10,000 links
Quick question about OSE, if you are extracting with excel all inbound links from a big site like IMDB.com, OSE only exports 10,000. However IMDB has alot more links then that. I was wondering what criteria does OSE use to select those 10,000 links from the 100,000+ which IMDB has. Is it a random selection of those 10,000 links or does it select those 10,000 links based on metrics like DA or PA? For the settings i have selected: followed + 301s, only external, pages on this root domain, group by domain. Cheers, Chris
Moz Pro | | MBASydney0 -
Benefits of reducing on page links
This is more of a discussion point. What would be the measurable results of reducing the number of on page links, specifically on a home page, but let's assume by way of a large navigation menu most of the pages have a lot of links" For instance, would any of the stats on the MozBar be affected (let's start with the home page). Would the Page Authority or MozRank change at all, perhaps because there is less "juice" flowing out of the home page? Thanks! 🙂
Moz Pro | | ntcma0 -
Not able to find Do follow Link as shown in Seomoz Toolbar
SEO Moz Toolbar showing 1 do follow link in every forum question page Have checked source twice thoroughly - not able to trace that do follow link - to which site is that do follow link going to Some sample links - http://www.mycarhelpline.com/index.php?option=com_easydiscuss&view=post&id=426&Itemid=78 - http://www.mycarhelpline.com/index.php?option=com_easydiscuss&view=post&id=63&Itemid=78 Facebook & Google plus - both are no follow can some one help please so as to know this mysterious do follow link as shown in as letted know by SEOMOZ Toolbar
Moz Pro | | Modi0 -
Changing linked analytics account
When setting up a new campaign, I attempted to add GA. I entered the wrong GA account to this profile. How do I change the GA profile that is linked to this campaign?
Moz Pro | | sgavin0 -
One page per campaign?
Not quite sure if I read correctly, but is it correct that one campaign tracks only one page of my site? So if I wanted to track something like a services page, this would require a second campaign?
Moz Pro | | GroundFloorSEO0 -
How do I get a list of my non-followed links
Our site has a lot of non-followed links showing up on the latest SEOMoz Competitive Link Analysis update and I would like to know how to get a list of the sites that aresettin no-follow.
Moz Pro | | oznappies0 -
Metrics from Linkscape - DJ Passed, URL mozRank Passed and funny numbers
Hello, Hoping someone can help me understand the difference between the Domain Juice Passed and some interesting numbers found in the exported CSV file. I ran the Advanced Link Intelligence Report and focusing on the Links to Domain metrics. It looks like the report is sorted by mozRank passed but next to each link we are given the DJ Passed instead. Why is that? My confusion is compounded by the fact that when I export the CSV of this report it no longer includes the DJ Passed numbers but does show URL mozRank Passed instead. For Example, on the web version of the Advanced Link Intelligence Report the top link is: http://www.holdenouterwear.com/shop.php with mozRank: 5.56 mozTrust: 5.95 and DJ Passed: 4.49 In the CSV file we don't get the DJ passed but get the URL mozRank Passed of: 0.00051 Looking at the CSV file further some links have URL mozRank Passed of 4.00E-05 Anyone has a clear explanation of why DJ Passed is not in the CSV file and how the mozRank passed is calculated? And what the 4.00E-05 mean? Thank you.
Moz Pro | | miloszpekala0