What are some good ways to define yourself as a store to Goolge?
-
Google has the results that appear at the top of the search results when searching for a product that shows stores. I was trying to figure out some good ways to get yourself noticed as a store to Google. I have attached an image of what I am talking about
What do you guys think?
Thanks!
-
There are many things one can do to help Google recognize your business as a store. First, if your business has a centralized location, be sure to create an optimized listing for your company at Google Places for Business. As well, be sure to use selling related terms when optimizing your pages for keywords, e.g. instead of simply listing “hard drives”, use “hard drive retailer” or “hard drives for sale” along with your company name. Ensure your URL and landing page reflect your business wares as well by having a short, clear URL and using reflective keywords within the first 100 words of text on your site.
It will always be a struggle to compete in Google against major corporate retailers, but by following these steps, you should begin to see a change in your results.
-
Trying to get yourself noticed as a store to google is probably too ambitious for most online stores. I imagine it would take years of proper SEO to get recognized. Ranking high on large volume keyword SERPs like "hard drive" would probably be a step in the right direction.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to absorb discontinued brand/domain?
Our parent company is looking to absorb the domain of a brand we are discontinuing. The domain we want to absorb has a thousands of blog posts from 2010 onward. Much of the content is old but still high-converting. We would like to keep as much of the potential traffic as possible, but we don't want the parent website to become too large or lose credibility with too many 301 redirects. Any advice on the best way to do this?
Technical SEO | | NichGunn1 -
What is the best way to handle links that lead to a 404 page
Hi Team Moz, I am working through a site cutover with an entirely new URL structure and have a bunch of pages that could not, would not or just plain don't redirect to new pages. Steps I have taken: Multiple new sitemaps submitted with new URLs and the indexing looks solid used webmasters to remove urls with natural result listings that did not redirect and produce urls Completely built out new ppc campaigns with new URL structures contacted few major link partners Now here is my question: I have a pages that produce 404s that are linked to in forums, slick deals and stuff like that which will not be redirected. Is disavowing these links the correct thing to do?
Technical SEO | | mm9161570 -
Best & easiest way to 301 redirect on IIS
Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!
Technical SEO | | 2MSens0 -
I have an eCommerce store with a lot of 301 redirects. Would that hurt my rankings?
I use BigCommerce, and they have a system where all the URLs are dynamically generated from the name of each product. So if I named a product "widget x y z" the url would be /widget-x-y-z/, and if I changed that to "blue widget x y z", it would change to /blue-widget-x-y-z/ and automatically redirect the old one to the new one. As a result, in 6 months, because of a lot of tweaking and experimenting, I've ended up with a hefty list of 400 redirects. Some of them are very old, and some are recent. So my question is in two parts: a) does having all of these redirects hurt my rankings? b) if so, would deleting them help?
Technical SEO | | shabbirun0 -
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Please advise.
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Are there any other precautions I should be taking? Please advise.
Technical SEO | | BVREID0 -
Canonical & rel=prev / next changes to website a good idea or not?
Hi all, I decided yesterday to make a load of changes to my website, and today i woke thinking, should i have done that! So below is an example of what i have done (i will try to explain clearly anyway), can you let me know if you think what i have done would harm or help my website in search results etc... ok, so lets take just one category - Cameras And it has the sub categories - box dome bullet it also has other sub categories (which are actually features, but the only way i can show them on my site is by having them as a sub-category with its own static page, and adding the products to these as secondary categories) vandal proof high resolution night vision previously i have it set up so that every single category / sub category / feature had its own static page, with a canonical tag to itself (i.e cameras.html canonical was to cameras.html, vandalproof.html canonical was to vandalproof.html). Any of the categories / sub cats / features that had more than one page were simply not in search results due to the canonical pointing to "Page 1"... What i have now done: Last night i decided to change all this, now for all categories / sub cats / features i have add rel=prev / next where applicable, and removed the canonical from second / third / fourth pages etc, but left the canonical on "page 1". I also removed any keywords from page 2,3,4 etc and changed descriptions to just page "X" + category name. So for example, page one looks like: and page two looks like: I also went a little further (maybe too far) and decided that the features pages would canonicalize back to cameras so for those i now have: Page 1: Page 2: Any advice is welcome on the above, in regards to which way may be better and why, and obviously if anything jumps out as a mistake... Please advise James
Technical SEO | | isntworkdull0 -
Pages with content defined by querystring
I have a page that show traveltips: http://www.spies.dk/spanien/alcudia/rejsemalstips-liste This page shows all traveltips for Alcudia. Each traveltip also has its own url: http://www.spies.dk/spanien/alcudia/rejsemalstips?TravelTipsId=19767 ( 2 weeks ago i noticed the url http://www.spies.dk/spanien/alcudia/rejsemalstips show up in google webmaster tools as a 404 page, along with 100 of others urls to the subpage /rejsemalstips WITHOUT a querystring. With no querystring there is no content on the page and it goes 404. I need my technicians to redirect that page so it shows the list, but in the meantime i would like to block it in robots.txt But how do i block a page if it is called without a querystring?
Technical SEO | | alsvik0 -
Good Seo Titles
Hi. Mybsite is www.theprinterdepo.com and I am trying to find a good template for my product/page titles. Many users search our products by the product model: something like Q2121X. Some other users search by: hp 1320 printer or just 1320 printer. They will almost never search for hp 1320 new, or hp 1320 refurbished. My website is developed in magento, and we have a SEO plugin in which I can put a template for the URL and also a template for the product title. I was thinking for title and URL. title + condition + productmodel However many users search for: "refurbished printers" and maybe its better that our products say something like this: HP 1320 Refurbished Printer, instead of: HP 1320 Printer - Refurbished - Q2121X Please let me know your suggestions.
Technical SEO | | levalencia10