How to Outsource Guest Blog Posts?
-
We have operated a small ecommerce company for over 10 years in the home and garden industry. Our product niche is small and there is not a lot of "community" around it as it is just not a social product, yet the product is interesting. Our internal time is very limited and therefore we have hired external help over the years to do our SEO. As you all know, this is very challenging to do affordably and not get spammers.
As part of our SEO strategy we would like to do some guest blog posts but do not have the internal time to research and build the relationships needed. We basically have no internal writing skills and have always hired writers to do our blog postings.My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use? Of course an excellent writer would be required. What would you expect to pay for this type of service? Would you do it hourly or "pay per live post". Any ideas on where to find this type of person? Thanks.
-
If you want to dabble with guest posting without initially having to over-commit, you could try a couple of the blog networks like myblogguest. These get bloggers and publishers together, so practically remove the need to the usual outreach. The nature of them does mean that you have a much smaller pool to work with though, so it's not the most scaleable approach.
For the writing you could find freelance writers with specialist knowledge. Try the usual freelance places (I quite like peopleperhour for this sort of thing), but advertise specifically for writers with topical expertise. Ensure that stipulates that they must provide a topical writing sample - you will soon figure out which applicants actually know the topic rather than those just trying to wing it.
-
My question is if you had to hire someone to do guest blog posts how would you go about finding the right person to use?
I would go out to blogs in the home and garden niche and hire one of the best...
.... but instead of giving that fantastic content to everybody everywhere I would place all of that content on my own website. This will build the equity in your site and you will not have to hire a person who is both a great writer and a relationship builder. It's hard enough to get a great writer.
You probably think that this guest blogging is going to get you links. The approach that I would take is hire someone who produces specific topic article content that will attract links to your site because the content is so fantastic. I would want widely known GardenBlogger guest posting writing specific topic articles on my site and mentioning on his blog that he just did a blog post article on xyz on the Goodwin blog.
What would you expect to pay for this type of service?
If you are hiring a highly skilled and knowledgeable person you will need to pay them enough to give you their fantastic content instead of putting it on their own site where it will make them a lot of money. If this person is really good you should be willing to pay her at least as much as you make because she will save you a lot of time.
Hopefully you will be able to afford her.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Get Free High Quality Backlinks To my Blog
hello, i would like to get quality backlinks to my blog youtubewala.com , anyone please suggest me to bet backlinks to my site. my web site is related to youtube to mp3, youtube to mp4 , online youtube video mp3 converter
Link Building | | vidi03940 -
Many Blogs or One Blog?
Hi There, Presently I have many blogs across a range of domains, each one targeting the client/type of user interested in that product (or service in this case). I originally set up this strategy to use the content of each blog to create a "link juice farm" (our products are educational courses so have a COMPLETELY DIFFERENT target market depending on the course area), which in turn links to the related page/course on our main site. My question is, is this a viable strategy, or should I be focusing on building content only on my main site blog with subcategories for each product? Link juice farming on product/client specific blogs, or focus on content for each course niche on main site, that is the question?! Thanks in advance for you insights here people. I really appreciate you taking the time.
Link Building | | love-seo-goodness0 -
Is guest posting going the way of paid blog links?
As the Penguin update continues to change the way sites do SEO, many have moved towards guest posting as a "white hat" means of getting links from legitimate related sites. Now, admittedly, the content that is being posted via guest blogging seems to be much higher than the crap that was being posted on article directories and such. You also don't get the duplicate content like you did with the spun articles and mass submissions. But, guest blogging is becoming as ubiquitous as the paid blog links (i.e payperpost, etc.). I for one, have used guest posting, although I am not 100% sold on the results. It seems that with the increase of guest blog networks, these links are becoming as easy to get as the article directory links. Doesn't that lessen the SEO value of the links? And here the question that is always pestering: If you have quality content, why would you ever place it on someone else's site? This is the meat of the discussion: Shouldn't guest blogging be limited to unique opportunities (i.e a VERY established guest blogger in your niche)? Or is it okay to post content on as many related legitimate blogs as you can? Thoughts...ideas....
Link Building | | inhouseseo0 -
Guest Posts on Sites With Irrelevant Outbound Links
Suppose you came across a website in your niche with solid domain authority that accepts guest posts. However you notice some of the guest posts are linking out to somewhat off-topic sites. If you already have an article that you think would be accepted easily and all you have to do is spend 10 minutes to craft an email pitch, would you do it? Why?
Link Building | | ProjectLabs0 -
Guest blogging on a "network" of sites. Good or BAD?
Hi guys! We have the opportunity to guest blog on a network of sites. Basically, this is a syndicated network of sports blogs (around 200) that all link to each other. They own and operate a blog for each major sports franchise. They each average a DA around 60, but almost all of their link equity comes from blogs they own and operate.... My question is this, should we take the opportunity to create editorial content with links back to our site. This would not be paid side or footer links, but real content relevant to their blog and our industry. On a side note; All of these site have a very decent DA and show up well in Google... Thanks for any advice!!!
Link Building | | brettcohen0 -
What are the pros and cons of having comments posted on your blog?
I get a lot of spammy comment comments to my blog which I trash, but I'm also particular about the comments I allow. How do the search engines regard these comments, should I allow more to be posted as it looks like I'm getting more traffic.And by posting these comments, who benefits from the backlinks?
Link Building | | lindsayjhopkins0 -
What's the best way to find some guest blogging opportunities?
In the forum's experience, what have you found the best way to find guest blogging opportunities? e.g. google search syntax that has worked well and other more diverse methods would be appreciated! Thanks
Link Building | | PeterAlexLeigh0