Advice on further SEO

[Banknotes]

I am frustrated by a lack of progress for a major keyword I want to rank for.  I have made several pages, optimized with Onpage and even a whole site but I can't seem to get my ratings up.

I am hoping somone can take a look at my pages and efforts and offer me some advice...

Keyword is "National Currency"

One site is devoted to this keyword: NationalCurrencyValues

This site is ranked 30th and is down 9...

and this page on another site is devoted to the same keyword

ranked 26th is: http://www.antiquebanknotes.com/National-Currency.aspx

[Banknotes]

First,  I appreciate all the responses and I will certainly take something from each of them.  Vahe touched on something that I thought I should do and now it's confirmed.   My national currency page sits on top of several sub pages but I don't have links to the sub pages from within that page.  I figured it was enough to have them on the menu.  But in the back of my mind I wondered if there was some SEO type reason to use a bunch of internal links to make the site more navigable and to pass link juice around.

Thanks everyone who answered!

[Vahe.Arabian]

Internal linking for this page can improve. Each page is considered as a single entity. Therefore effectively interlinking pages can improve the strength of the overall site. Do this by:

• Having a breadcrumb which links to the homepage.
• Ensure all the  sub pages for this section link to this page.
• If possible any other page (not too many) which mention about this topic, to include a link to this page.

What you are doing is essentially pushing up link juice from the lower level pages to this page to improve its authority. In addition you are linking this page to the home page so that search crawlers can also find this page much quicker. Ensure you use a keyword rich anchor text.

As Matt said also build links.

Hope this helps,

Vahe

[MattJanaway]

The site seems to have decent on-site optimisation, now you should concentrate on some off-site work.

• Build some links, looking at competition, I think between 5 and 10 real manual links should work well. (good quality, relevant link sources are a must).
• Get some social work done - set up a twitter account and tweet with your keyword inside the tweet message and a link to your landing page. Once this is done you can encourage re-tweets. There is no point tweeting at all if you don't get retweets - these are the important factors for Google. Try to get your friends and genuine customers or site visitors to retweet it for you. Remember not to cheat this step, you cannot use fake accounts. These need to be genuine and aged accounts.
• Do the same as above with Facebook and the G+

With a little time this should see you climb. Dont forget to keep your content fresh... Update your content with some well written unique content (news section maybe?).

[Syed1]

On-page looks good to most extent. If you just build 6-7 quality/authority links that are relevant, you have a good likelihood of outranking several competing sites to be at least on the 1st page.

If I were you I'd go for 3 word phrases first, rank for them (enjoy the traffic), and as you do that, you would be also building enough authority and trust to be strong enough to compete for major 2 word phrases. Having big goals for rankings is good but breaking them into small milestones makes them easier to achieve IMO.