Online Pharmacy Client
-
So... Have a client with a physical pharmacy in the UK, they are looking to branch out and start selling online... Primarily high value 'embarrassing medicines' etc... The have an existing companynamepharmacy.co.uk domain that has acted as a brochure site for the past 4 years (thats the domain age) still with low domain authority etc but they've also purchased a keyword match domain citynameonlinepharmacy.co.uk which they thought would be better to use...
They are fully prepared for a reasonable wait on the organic listings and will head up the project with PPC and Google shopping integration which is known to be successful for other similar online pharmacies...
Anyone tackled building an online pharmacy site from the ground up with any advice, specifically on the domain front, there is a trade off between the newly registered keyword match domain and the 4 year old company name match - Its clear with a pharma industry site we need to build trust so need to tick every box on that front...
-
I have built a website for a pharmaceutical company but the problem is that my client was a trade supplier, not a retail seller - he was not interested in SEO at all for the site.
There are some important points you raise though. Obviously it would be easier to rank an exact match domain name but the reverse side of the coin is the building trust using the company name and reputation... This is vital for the market they are in if they are looking to increase revenue by using an eCommerce website - there are so many spammy sites in this market. The domain age on the old site your client has should be important and help it rank quicker.
There is no reason why (over time) you cannot rank well with a website without its main keyword in the domain name, it will just take more effort and a better/stronger strategy.
It might be worth looking at brainstorming ideas at this point... Why not keep the old domain with the company name in and use it for the main eCommerce website but then look at creating a niche domain for the client with the keyword in the URL?
One thing I would say is to be very careful with SEO in this market. Due to so many rogues in the industry for medicine there is so much spam out there. Getting good quality relevant links might be hard, just be careful where you get your links from.
EDIT: Perhaps the last sentence did not raise the point I was looking to make. The point I was trying to raise is that this industry generally uses very black hat techniques when optimising and are looking to make quick £££ until their site gets sandboxed. Just make sure you are careful with the techniques.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One of our clients has a ranking anomaly happening...
Good afternoon, Mozzers! My boss and I noticed a weird thing happening in the rankings for one of our clients. Just in case the niche has anything to do with it, the client is an HVAC company. When my boss is in an incognito window and he googles "commercial HVAC Portland" - The client showed up at #8. BUT ---- When I googled the same keyword-string in an incognito window, the client showed up at #14. We are both on the same IP. And we did these searches within minutes of one another. Does anyone know why / how this might be happening? We'd love to hear your thoughts!
Intermediate & Advanced SEO | | TaylorRHawkins1 -
How to make the most of our data, charts and graphs online?
Hi, Our business has an enormous amount of data at our disposal, which we have traditionally only ever printed in our offline publications. I am aware however that much of this information would be of great use to people searching for the topics we cover online, so it strikes me that there must be a way to represent our data, tables and graphs online to maximise the visibility of the information. For example rather than simply including an image of a graph on a web page and editing the alt text to something like "Saudi Arabia economic growth 1995-2016", is there a way to publish this data online that will give search engines and users some good contextual information about what we are trying to show? Would certain rich snippets for example do the trick? Any help or pointers that could be provided would be greatly appreciated. Thanks Lou
Intermediate & Advanced SEO | | OBG0 -
Our client's web property recently switched over to secure pages (https) however there non secure pages (http) are still being indexed in Google. Should we request in GWMT to have the non secure pages deindexed?
Our client recently switched over to https via new SSL. They have also implemented rel canonicals for most of their internal webpages (that point to the https). However many of their non secure webpages are still being indexed by Google. We have access to their GWMT for both the secure and non secure pages.
Intermediate & Advanced SEO | | RosemaryB
Should we just let Google figure out what to do with the non secure pages? We would like to setup 301 redirects from the old non secure pages to the new secure pages, but were not sure if this is going to happen. We thought about requesting in GWMT for Google to remove the non secure pages. However we felt this was pretty drastic. Any recommendations would be much appreciated.0 -
Client is paranoid about Google penguin penalty from getting links from a new website they are building
We have a client that is creating a new promotional website that consists of videos, brands and product reviews (SITE B). After a visitor watches a video on SITE B they will be given a "click to purchase" option that will lead them to the original website (SITE A). Our client is paranoid that since all the outgoing links on the new SITE B are going to the original SITE A there might be algorithm penalty (for one website or both). I find this very unlikely and even recommend "no follow" coding for a peace of mind. However are there any resources/links out there that can back up my argument that they will be alright? Thanks
Intermediate & Advanced SEO | | VanguardCommunications0 -
Question about New Client with Manual Actions / Partial Matches in GWT
We just signed on a new client and are gaining access to their Analytics, GWT, etc... In GWT, we quickly went to "Manual Actions" as the client stated they've been slipping in rankings the past couple months from 1 to 4 to 8 and have been staying at around 7/8 for 15 of their main keywords. Without getting into the specifics of their keyword rankings, I'm curious to know when they may have received the Partial Matches Manual Action from Google. I checked Messages and saw nothing about the Manual Actions update. Can anyone lend some advice as we are most likely going to have to put together a Disavow text file and begin sending requests to take down links. Thank you in advance. Hope this was clear enough, but let me know if you need more info. Patrick uOGsyKh.jpg
Intermediate & Advanced SEO | | WhiteboardCreations0 -
Client hell bent on grabbing a competitive .net domain
Hi all, Firstly, i'm a content guy! Thrown into SEO at the deep end, but absolutley loving it and the community. I need some advice, so i'm popping my cherry with this one: I have a client who is in the service industry, very competitive and in a City, so it's all local. He has branded site that has had little investment in SEO and a huge PPC spend over the years. After a lot of nagging they are getting the message that PPC is a massive money tap and as soon as it's turned off that's it - gone! They have had conversations and hit me up with this as their want. Example: They see www.londoncakebakers.com / .co.uk which is a site belonging to Smiths Cakes. They have spotted that www.londoncakebakers.net is free to purchase! You know what's coming right? They want to buy it, get me to design a site for it and deploy SEO on it in a big way! The key phrases are all in the domain name and all the obvious benefits. Am I over thinking this and should embrace it, or should I advise, no, no, no? Thanks in advance. Mark
Intermediate & Advanced SEO | | UrbanMark0 -
A Client Changed the Link Structure for Their Site... Not Just Once, but Twice
I have a client who's experiencing a number of crawl errors, which I've gotten down fo 9,000 from 18,000. One of the challenges they experience is that they've modified their URL structure a couple times. First it was: site.com/year/month/day/post-name
Intermediate & Advanced SEO | | digisavvy
Then it was: site.com/category/post-name
Now it's: site.com/post-name I'm not sure of the time elapsed between these changes, but enough time has passed that the URLs for the previous two URL structures have been indexed and spit out 404s now. What's the best/clean way to address this issue?I'm not going to create 9k redirect rules obviously, but there's got to be a way to address this issue and resolve it moving forward.0 -
Entering into a new website franchise model, currently subdomains, client wants scalability. Best approach?
This is my first experience with a franchise model business. It is less than 1 year old and on page SEO is in pitiful shape with hundreds of subdomains already for specific locations. What is the best approach to take here? I've seen a lot of debate regarding subdomains and folders and it seems the folder structure may be the best long term course of action but I'm still a bit unclear on this. What is the best approach to ensure that all SEO addressed on the site has the most impact and moving forward, what is the best method to scaling the SEO for franchisee owners. What is the best practice to help each location be best positioned in search in the future, how much should the corporate franchise site typically provide in terms of SEO services to franchisees, and how does the lead SEO consultant scale those services to franchisees?
Intermediate & Advanced SEO | | methods0