Omniture vs Google Analytics
-
What's your opinion on analytics tools? Specifically Omniture vs Google Analytics. Is Omniture really that much more powerful than GA? Have you used GA Premium, the enterprise package?
My main question - Can GA (free or premium) do everything that Omniture can? If GA Premium and Omniture were the same price, which would you choose?
Is one harder to implement, pull reports, tweak, ect?
Thanks in advance.
-
Google Analytics Premium still samples your data, in some cases quite heavily to the point of the report being unusable.
-
Hi guys,
I wanted to mention that even though web trends has not been brought up if you are a large corporation looking to save money on analytics and you know you will be getting a large amount of traffic. This is my case another company I am on the board of a manufacturing company. In addition to having an extremely large amount of traffic we had purchased too many servers for all sorts of things that cost us money anyway. if you own a server it has to be four core and have 10 gigs of RAM. To run a web trends in house or you will be paying more for Omniture because of your traffic I feel Web Trends offers a outstanding deal. For only $5000 a year I have all the hits the server can take and the addition of web trends only cost me that $5000 every time I upgrade like when they go from version 9 to to version 10. It may not be as quick to up date as far as software goes but saving around 100 thousands of dollars and getting a fantastic analytics system with the downside of not being updated as often as the others on the cloud I still do receive updates. I am surprised honestly at the cost of Google premier annually I'm not saying it's not worth it I just think if you put the effort in you can possibly save some monthly as all the other enterprise grade analytic companies are cloud-based. I want to say something else and I realize this might not apply to everyone however there are sensitive things being discussed in the company I have spoken about and I know for fact the rumors about Google put the rest of the board far off using something that could possibly exposed privacy weaknesses for others take advantage of. My opinion of web trends is very high in comparison to Google analytics standard I must be honest I've never used the premium version. I have used core metrics and Omniture if I had to is only cloud-based software I most likely would be stuck between Omniture an core metrics I do want you to know though I would not be unhappy at all to stay with Web trends. I know I am not as versed as some of you guys but I hope this was of value to someone. In my opinion even if you had to buy the server a 4 core 10 gig server is not much compared to the cost of cloud-based enterprise grade analytics ( please excuse me if I am wrong on the RAM I know I'm right on the course and close on the RAM) if anyone is wondering what I am talking about here is some info
Webtrends Analytics 9 On Premises. In this webcast, Derek Fine, Analytics Product Manager, will highlight how you can uncover real-time and historical trends and business opportunities with:
- Powerful, customizable analytics engine for data collection, analysis and rendering.
- Self-service APIs to Connect data across all digital channels.
- Intuitive user interface to quickly uncover customer trends and business opportunities.
- Real-time analytics anytime for up-to-the-minute data and context.
Regarding on premises
Your choice: on Premises Webtrends is the only analytics provider who offers enterprise-scale data capture, analysis and reporting with software that runs on your own servers. With Webtrends, you are not locked into a specific choice of deployment model. You can start running the solution in-house and move to on-demand at a later date. The choice is yours.Webtrends Analytics On Premises is ideal for financial institutions, health care providers or government agencies — or any field mandated by law to secure and maintain their customer information at their own facility.
analytics http://understanding.webtrends.com/forms/OnPremisesWhatsNewWebinar
I will also tell you I noticed the cloud based system is up to version 10 and on premises is still at 9
Sincerely,
Thomas
-
Good clarification on the privacy options.
As for the segmenting I should clarify what I have seen and heard.
GA will let you apply segments retroactively as you are basically telling GA to filter your existing data by a specific set of information.
However, in GA, goals are tracked as goal data, and GA only gathers data for that "goal" while it is turned on in the settings. Any goals achieved by users previous to turning on the goal in GA will not show up in your goal reports retroactively.
It should be noted though that this isn't much of an issue if you remember to setup your goals correctly when you start. This is more of an issue if someone comes to you and notes they want to start seeing X show up in the goal reports. If the goal they describe has been around a while they will only get to see it there moving forward, and not historically. You could mine some of the GA data to get a similar historical record that the goal report would show if it did apply retro-actively. The pageviews, or events would be there, but you would be building a special report just for that purpose, and it may not accurately line up with the way the goal reports track.
I believe Omniture let's you mark something as a goal, and allows it to appear retroactively, but I will double check when I am out at the adobe summit later this week to be sure I am not misinformed :).
VertialNerve is absolutely right about the price.
Basically Omniture is going to let you get more granular in your user profile data, and will let you combine data from other applications, but the more you pull the more it is going to cost.
As I mentioned before GA will get you 95%-99% of what you need.
I see Omniture as the proper tool to use when the expense is justified by the gains you will get by increasing your conversion optimization efforts on an individual user level, especially when combined with Test & Target.
In the end though that expense needs to line up with increases in revenue :).
-
I just want to jump-in and provide a little clarity to the information Charles provided (which is mostly accurate, but not 100%). BTW - my company is a Google Analytics Premium Authorized Reseller, so we work with this product on a daily basis.
GA (Standard & Premium) is pretty strict when it comes to privacy, so there are fewer opportunities to track individual users because of that stance. However, the GA Premium TOS does allow for more flexibility in this area, allowing you to track unique but non-identifiable information like visitor IDs or member IDs. In general though, if tracking individual user behavior is critically important to you, Omniture does offer more in this area. (Keep in mind, Google has to be more sensitive than Adobe when it comes to privacy because of their reputation and scope of business.)
Second, GA (Standard & Premium) does allow you to create on-the-fly segments and apply those retroactively. The Advanced Segmentation feature of GA is probably the most powerful feature of the entire system, and in my opinion much better than anything you can find in a competing solution.
As for the price, GA Premium is a flat $150k annual fee. Charles says that "depending on the number of server calls you have...Omniture will be cheaper". Well, the opposite is also true, of course! In my experience, many of the Omniture customers that we have spoken with who are interested in GA Premium are actually paying more for Omniture. It does depend on your traffic volume, but GA Premium doesn't penalize you for getting more traffic to your site.
Let me know if anyone has other questions about GA Premium, I'm happy to answer.
Tyson Kirksey
Vertical Nerve, Inc. -
Thanks to both of you - great info. I appreciate it.
-
Good catch. I meant to mention that
When you go with GA premium you no longer have the sampling of data.
-
Omniture also does not sample data when the data sets get large, which GA goes a fair amount of these days.
-
GA will provide a large portion of what you need to report on, but has limitations if your site is gathering large amounts of data.
GA is generally easier to install, but gets more complicated if you are setting up custom variables, events, tracking across 3rd party services, and tracking e-commerce (these are still relatively easy though).
GA doesn't like you to identify individual user actions for the purpose of targeting marketing efforts specifically to that individual.
GA Premium runs around $150,000 per year. I say "around" as I have heard some certified firms can provide discounts.
Omniture is more complicated to install than GA, but when you do that setup you will be able to track individual user actions, and then use that information to market directly to that user via email, highly focused content, etc... also a really nice part of Omniture, to me, is the integration with their Test & Target system.
Omniture has a system that will let you pull in data from 3rd party API's like salesforce and email systems. So it can associate information your sales person gathers, and intermingle it with your web data. This is really powerful for pinning down individual user actions, and obviously good for getting a better feel for your conversion funnel.
Omniture will let you create new goals/segments and apply those retro-actively to your data if possible, where GA will only let those apply moving forward.
Depending on the number of server calls you have, and the tools you use, Omniture will be cheaper than GA premium.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to filter all computers on a specific IPv6 network in Google Analytics?
Is there a quick way of filtering the IP addresses for all the computers on a network that's using IPv6? I want to filter out visits to our websites from the devices on our office network, but each computer (and phone and tablet) seems to have a different address. It _looks _like they all start the same way, though. One computer is xxxx:xxxx:xxxx:xxxx:aaaa:aaaa:aaaa:aaaa, another is xxxx:xxxx:xxxx:xxxx:bbbb:bbbb:bbbb:bbbb, my phone is xxxx:xxxx:xxxx:xxxx:cccc:cccc:cccc:cccc, etc. Does this mean that xxxx:xxxx:xxxx:xxxx is the address for our network as a whole, and I can just set up a Google Analytics filter for "IP addresses starting with..."? Or would doing that also filter out hits from, like, every visitor within a 20 mile radius of our office? If I need to simply put in the individual addresses for each and every device, I will. I'm just hoping it doesn't come to that. Thanks!
Reporting & Analytics | | BrianAlpert780 -
Google Analytics direct traffic dropped by 50% after switching to https
Hi, everyone, have a little dilemma and was hoping to get some advice here. I recently installed a new SSL (3 months ago) to force our URL to start with https://. The site was earlier accessible through https:// and http:// prefix however now I have made it so that all urls are redirected to the correct https:// version. The problem is that direct traffic has dropped by more than 50% after implementing these changes and I can for the life of me figure out why. Why would the direct traffic drop all of sudden after making these changes? I am starting to suspect that the earlier data was inflated and that Google analytics was counting users coming from a http:// version of the URL to a https:// version of the URL was counted as direct traffic. Could that be it? Any other possible causes? Would really appreciate any guidance on this problem. Thanks
Reporting & Analytics | | nsereke0 -
How to configure multilingual site in google analytic? Currently showing in Referral Traffic why?
Hello All, Currently my Multilingual site is showing in referral traffic is it because I have not added hreflang tag on site? If yes and if I add the hreflang tag on all sites when where it will show in google analytic traffic from international sites? And what type of configuration required in analytic? Thanks!
Reporting & Analytics | | pragnesh96390 -
Google Tag Manager chrome plugin to diagnose Analytics issues
Hi I've just used Google Tag Manager chrome plugin to look at possible analytics issues on a clients site and it has reported that its Analytics ID is being tracked twice. 1 is Universal and the other is Universal Asynchronous And when i click the question mark next to the 'Where to Optimise' info in GTM this page is displayed with teh following info highlighted: https://developers.google.com/analytics/devguides/collection/gajs/asyncMigrationExamples ga.js is a legacy library. If you are starting a new implementation we recommend you use the latest version of this library, analytics.js. For exisiting implementations, learn how to migrate from ga.js to analytics.js. Since both versions seem to be on there surely i dont need to migrate but just delete the old non-asynchronous version ? Or do i need do anything else or additional ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Can you arrange Google Analytics source/medium traffic by percentage change?
I'm doing a year to year traffic audit for a client. I would like to analyze Google Analytics source/medium traffic by percent change. Is there a way to do this? Do I have to create a custom variable? 9BH70RO
Reporting & Analytics | | VanguardCommunications0 -
Site account in Google Analytics
Hello I have a question about my site account. On 2014, during a week, my ID tracking of Google Analytics was removed of the site, in this period the volume of users and sessions is lower than the other weeks. But I don't understand why are the sessions and users still reporting during this period without ID Tracking
Reporting & Analytics | | Arkix0 -
Expert Google Analytics: store with multiple languages and multiple sub-domians
I hope there's some hardcore Analytics shark out there, with a quick reply 🙂 I am setting up a store with multiple languages for a client and need to be able to track multiple sub-domains as a multiple languages in analytics. Example: dk.somedomain.com -> Danish language
Reporting & Analytics | | ReneReinholdt
www.somedomain.com -> English language
no.somedomain.com -> Norweigen language
.. and so on Now what the client would like is to have one single entity with multiple profiles in analytics, like this: somedomain.com
-> www.somedomain.com
-> dk.somedomain.com
-> no.somedomain.com
ex.. So if the client want's to see stats for the English language then he just vlivks the www profile and in case of danish he clicks the dk profile and so on.
problem here is I can't find an analytics help that addresses this specific issue. I have found this but that doesn't seem to cover it:. Any pointers would be greatly appreciated. 🙂0 -
Cookie tracking in Google Analytics
Hi How do I remove the "/?__utma=...." at the end of my URLs?We have a site http://www.jetonline.co.za/, if you click on one of the menu navigation links i.e. "fashion". A long "/?__utma=...." url appears. I understand this is for tracking as we have separate domains for each page but is there a way to remove this dynamic url and keep it hidden from users?Thanks in advance
Reporting & Analytics | | NeilPursey0