Anchor text internal links
-
Hello,
I read about a practice (also suggested by EasyWP SEO plugin) whereby I should place on my current page (call it page A) an internal link to another page (call it page B) using as anchor text the keywords I want page A to rank for.
I dont really understand this and it is a cause of great confusion in my head...
Can someone explain this to me and why this would be good practice? I would have thought that having as anchor text to page B a keyword I want page A to rank well for would steal juice from page A and give it to page B?
Or am I missing something else?
Thanks !
-
You should always (by always I mean whenever possible) use the keywords in the link to your site, regardless of whether they are coming from the external or internal source.
There is a very good example of how much it might help with your SEO campaign.
If you type in Google 'click here' you will find that top of the list is Adobe Reader download page.The reason why it ranks so well for this, rather unusual keyword is because many websites, which offer PDF download also put the sentence saying something along these lines:
"...click here if you haven't got it already installed on your computer...'
where 'click here' is the text of the link to the Adobe's page with the Reader download.
Now - when you put a link on page A to page B - you give the keyword credit to page B, but also page A, because the keywords actually appears within the content of page A as well as points to the other one. I might be a bit confusing, but at the end of the day you are building a keyword rich website.
-
Personally I would prefer to link TO a page with the keyphrase I wish that page to rank for, ideally from in-content of a relevant page/paragraph (whilst trying to avoid 'keyword cannibalism'! (unless it is intentional, as can sometimes be done to gain multiple page 1 positions!).
There are other things that you can do similar to what you describe above, but in general, I feel it is more useful and effective to link with the phrase/anchor that you wish a page to rank for, pointing TO that page, not FROm that page.
It is sometimes a good idea to cross link with related anchors (to other pages) - have a google search for seo silo also, as that can shed some light on internal linking stratergies (not everyone agrees, or uses SEO silo's, but there is good info to gain from researching the topic, whether you use it, or not!).
Cheers!
Mike.
Ps. Although those are my opinions, I am looking forward to reading what other folks think too!
-
no you are correct, the link text of in-comming links helps with ranking fopr the linked page, not the linking page
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Internal Linking and Related Search
Hi there, Is it a bad idea to use Google related terms when creating internal links? For instance, if I search for 'printing companies chicago', there are at least 3 terms related to our organization and what we provide that appear at the bottom of the search results. Searches related to printing companies chicago reliable printing companies chicago
Link Building | | SEOSponge
chicago business card printing
chicago printers Just curious if anyone uses this type of research to build out pages? And create internal links? Personally, I am seeing people search for services we offer in different ways - that alone makes me think it should be a major part of our internal linking. Looking forward to your feedback!0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
No internal followed links
My site shows no internal followed links in OSE, but each page on my site has internal links, including to the domain itself - jonnyt.me. Any idea why this might be and how I could fix it?
Link Building | | jontarbuck0 -
Why are none of my incoming links showing up in SEOmoz or Google? How do I get good legit incoming links?
There are hundreds of sites that are linking to my website, but nobody is showing it. Google wont display any when using link:eugenecomputergeeks.com, and in webmaster tools it only shows 46 incoming links. SEOmoz shows only 3 links. This just isn't so. Why is this? I DESPERATELY need valid incoming links from well ranked websites , and having lots of trouble getting them. Nobody in town with a well ranked site seems to want to do a link exchange, and I've already made the mistake of buying my way into directories, which didn't do anything good for my rankings. Thanks!
Link Building | | eugenecomputergeeks0 -
How might Google differentiate between an artificial link exchange and partners linking to each other?
Hi, All! Artificial link exchanges (contacting a vaguely connected site and requesting to exchange links to increase your PR) is, as far as I know, considered an outdated, not-so-smart technique, as Google might devalue them. Yet, for real business partners to exchange links seems to be an entirely accepted and encouraged technique. While that would be intuitive to a human who's viewing the pages. how might Google detect when two sites that link to each other are linking because they are trusted business associates (valuable) as opposed to when they are doing a link exchange (devalued)? Thanks! Aviva
Link Building | | debi_zyx0