Should we introduce subfolders into the URLs on a new site?
-
A site we are working on currently gives no indication of the subfolders in the URL. Eg. the site uses:
www.examplesite.com/brand-name
Rather than:
www.examplesite.com/popular-products/brand-name
There are breadcrumbs on site to show the user what part of the site they are in and how they navigated there.
We are building a new site and have to decide what route to take:
Since the site is already performing relatively well in the SERPs and the URLs are nice and short this way, is it a good idea to keep them like this or is it better for usability to include the subfolders?
This post suggests that we would be best off to keep the URLs as they are - particularly since less would be changed http://www.seomoz.org/blog/should-i-change-my-urls-for-seo
Thanks in advance for your opinions!
Liz
@lizstraws
-
(PS. we are obviously going to thoroughly 301 the old to new URLs so we don't lose any linkjuice.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure
Hello Guys, Quick Question regarding URL strucutre One of our client is an hotel chain, thye have a group site www.example.com and each property is located in a subfolder: www.example.com/example-boston.html , www.example.com/example-ny.html etc. My quesion is : where is better to place the language extension at a subfolder level?
Technical SEO | | travelclickseo
Should i go for www.example.com/en/example-ny.html or it is preferable to specify the language after the property name www.example.com/example-ny/en/accommodation.html? Thanks and Regards, Alessio0 -
One URL To All Sites, How Can I Avoid ?
I am using EMD and have an only 1 page which is the main url. Now my question is how can i avoid the penalty of submitting the same URL to the different platform like Web2.0, Article Directory etc. Please help.
Technical SEO | | seodadoo5670 -
Should I show archives on site?
Should I show my archives on my site? I have WordPress and have dragged the archive widget to the bottom. Would this be considered duplicate content?This is what it looks like. October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 February 2012
Technical SEO | | MyAllenMedia0 -
Friendly URLs
Hi, I have an important news site and I am trying to implement user friendly URLs. Now, when you click a news in the homepage, it goes to a redirect.php page and then goes to a friendly url. the question is, It is better to have the friendly URL in the first link or it is the same for the robot having this in the finally url? Thanks
Technical SEO | | informatica8100 -
Trying to get google to know my site is a magazine site is this wrong
Hi, i have put a line to describe what my site is at the top of my site and i want to know if this is wrong or not. We have dropped frok being number one in google for lifestyle magazine to now number seven. Before we had to redo our site we were number one and then we dropepd to around number four when we finished the site and now we are number seven and i need to try and get back up there. To help google know we are a lifestyle magazine i have put a line at the top of the site and i want to know if this looks out of place and if i should take it down. i need advice on how to get google to know we are a lifestyle magazine and get back in the top five of google my site is www.in2town.co.uk any help would be great
Technical SEO | | ClaireH-1848860 -
Redirecting a old aged site to a new exact match site?
Hi All, I have a question. I have 2 sites with me in the same sector and want some help. site 1 is a old site started back in 2003 and has some amount of links to it and has a pr 3 with some good links to it but doesn't rank much for any keywords for the timing. site 2 is a aged domain but newly developed with unique content and has a good amount of exact match with a .com version. so will there be any benefit by redirecting site 1 to site 2 to get the seo benefits and a start for link bulding? or is it best to develop and work on each site? the sector is health insurance. Thanks
Technical SEO | | macky71 -
New domain
Hi, I have a domain with no keywords on it, and I´ve been using it for years. Now I bought another domain with the keyword on it. I whant to work on seo for the second domain, with the keyword. What is the better way to work this out? 301? Duplicate de site? redirect in another way?
Technical SEO | | mgfarte0 -
Hyphen in URL
Hi, I would like to know if the following statement holds true today or it doesn't matter whether we use hyphens or underscore If you have a URL like keyword1_keyword2, Google will only return that page if the user searches for keyword1_keyword2 ( highly unlikely ) . But If you have a URL like keyword1-keyword2, that page can be returned for the searches - keyword1,keyword2 and even “keyword1keyword2” Thanks
Technical SEO | | seoug_20050