External Links question
-
-
Hi UtahTiger,
I would underline the fact that link metrics are not enough to check the weight of a valuable link partnership.
For example, let me show you what I look at when choosing a link partnership:
1. Does my link provide additional value to the specific page? (if so, after click-through there is a higher chance of converting)
2. Where is my link placed? (Although people can place a link randomly on their website, I prefer to have a link that fits in naturally in the text. Not only for Search Engines, but human visitors will also be more likely to click on a link in the content than one in sidebar.)
3. Is there a chance for Search Engines easily reach the page? (well you do Link exchange for gaining some link reputation, right? you don't want to miss out the search engines neither)
4. Is it follow/nofollow?
5. And only on this stage I check the link metrics.
I have left the link metrics on the last position just for one reason: try to provide value with your link first and only after try to gain something in exchange (the good-old link juice).
Numbers can tell you a lot, but not everything.
Good luck with building good links!
Gr.,
Istvan
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
I have managed to land a few expert pieces on external sites for my company and would like to document that on our blog in the form of mini-blurbs which lead through to the article... but if I link back to it, is that bad practice?
Of course link sharing can be punishable if it is done to share juice, and I understand that on the surface it could look like link sharing, but in reality it would just be nice to document the different successes we've had. Thoughts?
Link Building | | MatthewWhatley1 -
Backlinking question
Hello everyone! I currently work for a software company that sell's CRM software for product sellers and one of our options along with this service is a website builder option that can provide the client with a website with several different templates to choose from. Currently, we have over 500 clients using these website templates and I noticed that they are all under the same IP address. My question is, in terms of a backlinking effort, would it be beneficial if we included a link to our company's website on the footer on each of these templates? Example could be: Powered by: (company's name) and have the name a link to our site. I'm worried that this could be seen negatively by Google if we dofollowed these links or the fact that they are all under the same IP. Any suggestions would be appreciated! Thanks
Link Building | | KathleenDC0 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
If i get link pointing to a specific page , will that link add up to the count of linking root domains too ?
If I create a fresh link pointing to specific page on my site, apart from adding a number to "page linking root domains" does it also add up to root domain linking ?
Link Building | | Techbate1 -
Link building
I keep sending personal emails to website asking for a link form them but every one says no how do other website get so many links to there website whats the best software to use
Link Building | | homesandindustrial0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Looking at Page Authority of a link to our website... what Page Authority number should we use in deciding the link is junk?
What are the Page Authority ranges? 1. Excellent link 2. Moderate 3. Total junk link Of course you look at the anchor text you can use, how many links are on the site, how often it is cached. Thoughts?
Link Building | | RezStream80