For a UK company is it worth swapping from .com to .co.uk
-
I currently own the domain lionseo.com and I also own the .co.uk variant some of the keywords I am targeting will have UK in them. My thoughts are that a .co.uk may help improve rankings on google.co.uk and click through + have a keyword match in the home page URL.
**Do you guys think it's worth swapping to the .co.uk domain from .com? **
Thanks in advance
Keith
-
Hi Hannah,
"I think" I will just leave the .com in place...
I can see a lot more .co.uk's in the SERP's for my keywords but perhaps that is just because I live in England and everyone has bought .co.uk's
I have already done the geo targeting in web master tools and claimed a places page etc.
Thanks for your help
Keith
-
If it ain't broke, don't fix it.
-
Hi Keith,
If I were you I'd stick with the .com - I've not seen any evidence to suggest that using a .co.uk makes any difference to UK rankings. I don't think you'll see any major issues with CTR either.
I'm assuming that you're not having any US v UK issues right now E.G. - you're ranking better in the US than the UK, receiving more US than UK traffic etc. However if this is the case you could implement geo-targeting via webmaster tools, claim a Places listing (if you haven't already) etc to send some more signals about where you're located.
I hope this helps,
Hannah
-
I run a web development business in the UK and we have several domain variations such as .co.uk, .com, .net, .eu, but we are using .co.uk as the main one and do the 301 redirect on all the other ones so if someone types in .com variation in the url they will be redirected straight to .co.uk one.
-
To be honest I think a good strategy could be:
1. Make the .co.uk focused on - UK content, UK host, and uk specific data.
2. Keep the .com for US based clients with a US influence.
I mean if your only market is .co.uk and you only want to gather uk traffic I would look at implementing a 301 redirect from the .com to the .co.uk domain.
-
-
I would 301
-
Who knows, it's possible... But not right now
-
mostly UK
-
Nothing at all
I would love to hear from a person who has actually done this to find out if it's worth while from a ranking prospective.
-
-
-
Do you have much pre-existing link equity built up against pages on the .com?
-
Do you ever anticipate moving out of targeting a pure UK based client list?
-
Where does the majority of traffic come from today? i.e., is it mostly from the UK/where you want it to come from OR is it mostly from outside of the UK?
-
What would stop you from targeting the keywords now and reviewing performance in terms of traffic etc using the .com domain and then potentially utilising the .co.uk as a secondary measure if necessary?
Ben
-
-
I own both domains, when i say swapping I mean go through the effort of 301'ing the .com to the .co.uk
I have read up on this and I know most people will say that swapping domains won't make much difference, however it would be great to hear from some one who has actually done this.
Thanks
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We have set up our H1 to contain the product name - it used to be our Company name all the time - would this affect our sales
We noticed recently on our site - that our H1 tag was the Company Name - we changed this to be the product name - our products would be searched for by all or part of the description. Our sales have dropped of the days since we changed it, could it be a result of this change ? Is it best to have the H1 tag as the product name ?
Intermediate & Advanced SEO | | CostumeD0 -
Some site's links look different on google search. For example Games.com › Flash games › Decoration games How can we do our url's like this?
For example Games.com › Flash games › Decoration games How can we do our url's like this?
Intermediate & Advanced SEO | | lutfigunduz0 -
My company wants to set up some blogs - what's best practice in getting started from scratch?
My company wants to set up two or three blogs (on previously unused domains) with the idea being to disseminate good content that gets picked up in SERPs and acts as a lead generator, shows us to be authorities in our market, creates brand (or individual employee who's doing the blogging) awareness etc... From scratch, what are all the boxes that should be ticked to make this work from the outset? What are the must haves?With all the ideals in place, how long could it realistically take to make this work? What are some pitfalls to look out for? Any advice in general will be appreciated. Thanks, M
Intermediate & Advanced SEO | | Martin_S0 -
Would a .co.uk Website Looking to Rank in Baidu Require a Internet Content Publishing License?
Bit of a specific one, but if there's anyone that can help it's you guys. If a .co.uk website is looking to rank in Baidu with a .co.uk/cn subdirectory, would we require an Internet Content Publishing License? Taking a step back, it might be there's two parts to my question: How likely is it a .co.uk. could rank in Baidu, with simplified Chinese language content? In order to have a chance of ranking, would we require an Internet Content Publishing License?
Intermediate & Advanced SEO | | ecommercebc0 -
Is it worth switching from .net to .com if you own both domain names
For over 20 years the company I work for has used www.company.net as their TLD, because we could not register www.company.com at that time. However, currently we also own www.company.com www.company.com has a 301 re-direct to www.company.net We are a global company, and market leader in our industry. Our company name is associated with the product we make, and our competitors use our company name as their targeted keywords to attract visitors to their sites because our company name is synonym with the product we and they make. As we are a global company we also have lots of TLDcc's. The email address of all our employees worldwide have a .net email address extension. Would you advice switching from www.company.net to www.company.com??? And if so, what would be the reasons for this switch. Would it only be for branding purposes? Looking forward to some insights before taking on such an invasive switch (because of the switch of all email addresses of employees worldwide). Best regards, Astrid Groeneveld
Intermediate & Advanced SEO | | Cordstrap0 -
How to get your company on the Google +, Right Hand side box of search results?
http://www.searchenginejournal.com/google-plus-content-replaces-ads/41452/ We have a Google plus page, but the results aren't coming up there Do you need a certain amount of people in your circles, what is the criteria to get your brand here? Any links?
Intermediate & Advanced SEO | | xoffie0 -
XML Sitemap instruction in robots.txt = Worth doing?
Hi fellow SEO's, Just a quick one, I was reading a few guides on Bing Webmaster tools and found that you can use the robots.txt file to point crawlers/bots to your XML sitemap (they don't look for it by default). I was just wondering if it would be worth creating a robots.txt file purely for the purpose of pointing bots to the XML sitemap? I've submitted it manually to Google and Bing webmaster tools but I was thinking more for the other bots (I.e. Mozbot, the SEOmoz bot?). Any thoughts would be appreciated! 🙂 Regards, Ash
Intermediate & Advanced SEO | | AshSEO20110 -
We are a web hosting company and some of our best links are from our own customers, on the same IP, but different Class C blocks..
We are a web hosting company and some of our best links are from our own customers, on the same IP same IP, but different Class C blocks. How do search engines treat the uniqie scenario of web hosting companies and linking?
Intermediate & Advanced SEO | | FirePowered0