Google Panelizes to much SEO
-
I just read this interesting article about a new Google Penalty that will be up in the next upcoming weeks/months about Google making changes to the algorithm.
The penalty will be targeted towards websites that are over optimized or over seo'ed. What do you think about this? Is this a good thing or is this not a good thing for us as SEO marketeers?
here's the link: SEL.com/to-much-seo
I'm really curious as to your point of views.
regards
Jarno
-
I'm not saying that a keyword matched domain should receive a penalty, I'm saying that it should be a more neutral ground when it comes to ranking factors.
If your site happens to have a keyword matched domain but has great content and value for a visitor then it should rightly rank higher for relevant queries - and if they changed the weighting on the matched domains then it should(in theory) weed out the thinner value sites.
Matt Cutts did mention in that interview the phrase 'level playing field' - not that I personally believe this could ever be achieved with an algorithm
-
Daniel,
though i can imagine your thinking in this i do not agree with you. One of our main websites is focused on camping at the farmer (in dutch it's like: kamperen bij de boer) and we have a domain name that is similar to that. So our website:
www.kamperen-bij-de-boer.com is build for user but it does use the exact keyword people are looking. If Google changes the algorithm to penalize websites that use keyword "stuffed" domains then my website, build for users, would be demoted. That's not fair is it?
I do agree with you however in some cases. There are a lot off websites that keyword stuff the domain or use - to separate domain names from competitors. So in some cases i totally agree with you but there are still some websites that have a domain name that is the main keyword. What would happen to them?
-
Speaking from a users perspective, thats the one I would like to see changed the most myself.
So meny times there is some exact match keyword domain with poor content ranking high on the first page on seemingly the weight of that factor alone.
If the changes are along those lines it will make SEO 'easyer' unless you were using such technicques yourself.
My other guess is that they're going to improve their 'best guesses' for those pages without semanticaly correct html e.t.c. That would 'even the playing feild' but still would favour optimised content.
-
Agreed.
-
I'd like to see a lot less weight being put into keyword matched domains for a start..
-
Aran,
for example it could mean the number of times the keyword is displayed in a page. I might think i use it naturally but Google might decide otherwise..
on the article of searchengineland some of the feedbacks enroll external linking to your site. By buying links to your competitors your might invoke them as harmful websites. I don't think Google is stupid but it could be influential.
Off course it goes without saying that the only way we are going to find out what it entails it buy waiting for it and then testing. I agree with your white-hat theory. Keep using white-hat and you should always be fine.
-
Hi Jarno,
You Say "there are some factors that SEO's use that can be an issue", what do you image these could be?
Cheers
Aran
-
Aran,
i totally agree with you on the points you made but since Google is letting out more and more information about wanting to level the SEO market I was very curious as to what other SEO's think about this.
I can image that Google is going to make a point out of a lot of things but there are some factors that SEO's use that can be an issue. That is what i can imagine about it anyway.
thanks for the reply
-
Don't quote me on this but Google has been heading this way for quite some time, has it not?
Remember keyword stuffing, content farms, dodgy link practices?
As long as we build websites that
- Function correctly
- Have good unique content
- Are easy to use
We are on the right track and have little to worry about.
I'll carry on with my current strategy of putting the effort into content and doing my damnest to get people to notice it and perhaps give me a link, +1, tweet, like or bookmark.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavow or not? Negative SEO
Since last November we have been receiving a lot of low quality backlinks from over 700 websites. It looks like one of our pages from our website has been copied with the links being kept as they are. I have left a link to an example of this here: https://goo.gl/eWQODJ Please note, all examples seem to be copied in the same way. We have also started seeing a decrease in the amount of organic traffic (Analytics Picture), As you can see the decrease is not yet so drastically high, but it is still a decrease and this is the third consecutive month we have seen this decrease. Do you think it is worth it to use Disavow tool for all of these bad link or not? uuuLt
White Hat / Black Hat SEO | | Tiedemann_Anselm1 -
Homepage not ranking for branded searches after Google penalty removal
Hi all, A site I work on was hit with a manual action penalty some time ago for spammy links built by a former SEO agency. It was a partial match penalty so only affected some pages - most likely the homepage. We carried out a lot of work cleaning up links and disavowed suspicious links which we couldn't get removed. Again, most of these were to the homepage. The disavow file was uploaded to Google last Friday and our penalty was lifted this Tuesday. Since uploading the disavow file, our homepage does not show up at all for branded searches. I've carried out the obvious checks - robots.txt, making sure we're not accidentally noindexing the page or doing anything funky with canonicals etc and it's all good. Have any of you guys had a similar experience? I'm thinking Google simply needs time to catch up due to all the links we've disavowed and sitting tight is the best option but could do with some reassurance! Any past experiences or advice on what I might be missing would be great. Thanks in advance, Brendan.
White Hat / Black Hat SEO | | Brendan-Jackson1 -
How do you change the 6 links under your website in Google?
Hello everyone, I have no idea how to ask this question, so I'm going to give it a shot and hopefully someone can help me!! My company is called Eteach, so when you type in Eteach into Google, we come in the top position (phew!) but there are 6 links that appear underneath it (I've added a picture to show what I mean). How do you change these links?? I don't even know what to call them, so if there is a particular name for these then please let me know! They seem to be an organic rank rather than PPC...but if I'm wrong then do correct me! Thanks! zorIsxH.jpg
White Hat / Black Hat SEO | | Eteach_Marketing0 -
Do some sites get preference over others by Google just because? Grandfathered theory
So I have a theory that Google "grandfathers" in a handful of old websites from every niche and that no matter what the site does, it will always get the authority to rank high for the relevant keywords in the niche. I have a website in the crafts/cards/printables niche. One of my competitors is http://printable-cards.gotfreecards.com/ This site ranks for everything... http://www.semrush.com/info/gotfreecards.com+(by+organic) Yet, when I go to visit their site, I notice duplicate content all over the place (extremely thin content, if anything at all for some pages that rank for highly searched keywords), I see paginated pages that should be getting noindexed, bad URL structure and I see an overall unfriendly user experience. Also, the backlink profile isn't very impressive, as most of the good links are coming from their other site, www.got-free-ecards.com. Can someone tell me why this site is ranking for what it is other than the fact that it's around 5 years old and potentially has some type of preference from Google?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Redirecting an image url to a more SEO friendly image url
We are currently trying to find the best way of making the images on one of our sites more SEO friendly, the easiest way for us would be to redirect the image URL to a more SEO friendly image URL. For example: http://www.website.com/default/cache/file/F8325DA-0A9A-437F-B5D0A4255A066261_medium.jpg redirects to http://www.website.com/default/cache/file/spiral-staircase.jpg Would Google frown upon this as it's saying the image is one thing and then points the user somewhere else?
White Hat / Black Hat SEO | | RedAntSolutions0 -
Google penalty having bad sites maybe and working on 1 good site ?!!!
I have a list of websites that are not spam.. there are ok sites... just that I need to work on the conent again as the sites content might not be useful for users at 100%. There are not bad sites with spammy content... just that I want to rewrite some of the content to really make great websites... the goal would be to have great content to get natual links and a great user experience.. I have 40 sites... all travel sites related to different destinations around the world. I also have other sites that I haven't worked on for some time.. here are some sites: www.simplyparis.org
White Hat / Black Hat SEO | | sandyallain
www.simplymadrid.org
www.simplyrome.org etc... Again there are not spam sites but not as useful as they coul become... I want to work on few sites only to see how it goes.... will this penalise my sites that I am working on if I have other sites with average content or not as good ? I want to make great content good for link bait 🙂0 -
Does Anybody Know Who Interflora's SEO Company Is (Or Was)?
In light of the recent penalty put on the Interflora site, does anybody know who their SEO company is or was (or if they were doing it in house)? Also, do you think SEO companies that are responsible for things like this should be named and shamed?
White Hat / Black Hat SEO | | jasarrow0 -
What do you think of Theme pyramids for SEO?
Hi, Just been reading up on theme pyramids, I have seen these before but found a good article on the subject going into quite some detail. http://www.canonicalseo.com/theme-pyramids/ Using the word 'Pyramid' does scream black hat to me but looking at the structure, this must be the best way for internal linking. Even the keyword structure looks good, Example: homepage - shoes category - red shoes sub category - size 7 red shoes Building anchor text links for shoes, red shoes or size 7 red shoes will benefit all 3 terms. Negative/Positive comments please.
White Hat / Black Hat SEO | | activitysuper0