Setting up .org and .net supplements
-
To help with DSEO we are consdering setting up a .org and .net of our brand name (the primary site runs off .com obviously). We are thinking that the net/org sites will:
-
Be one page that is optimized as we need (standard stuff like copy, title, alt-tags, meta desc, etc.)
-
Will be hosted on separate C-blocks
-
Will have a google sitemap that is submitted to Google Webmaster Central
-
Provides a link back to .com
Any other suggestions? Are separate C-blocks necessary?
Thanks,
b
-
-
We did some experiments:
One website was #1 for certain keyword for one location. Then we created different website for for same industry in different locality. We linked from main website to new website and surprisingly for same keyword the new website did show up on the first page even though it is more difficult locality to grow in.
What I'm trying to say if there is new domain perhaps it won't be bad idea to put a link to new website from Main site. Of course it is up to you.
-
Our goal though, is to have multiple listings. The primary domain has plenty of strength and thus the #1 positioning. Our goal is to stuff down #6 positioning. BTW, this is one of many tactics we are employing. If there is outright risk in doing this, please advise.
-
According our experience it is good to have one main domain and all other domains redirected to main. The reputation of the main domain should be growing faster instead of splitting all reputation to both domains.
-
My apologies, I didn't catch the DSEO part.
In order to stack the 3 listings, a 301 redirect would not help.
That said, in order to truly make use of each domain, be sure to include undeniably unique content, preferably specific to the nature of the domain's extension.
e.g. The .org could be a listing of organizations your company is a part of, non-profits to which you have donated, events you've sponsored, and any other charitable work you're a part of.
As for the .net, you could focus purely on the history of your company and staff, with some helpful content about your brand (YouTube videos you've produced, slideshare presentations, twitter feed, etc.)
I hope that helps!
-
Thanks Kyle, but will the 301 redirect be ranked individually on Google? Or will it comebine the listing with the .com address? Remember this is a DSEO effort and therefore we want to stack the top 3 listings.
-
This is a common practice, though in my experience it is better (and a LOT more natural) to buy other domain name extensions to protect your brand, and 301 redirect them to their .com counterpart.
This is what Google, Yahoo, and Bing do, so it's more than likely your best bet.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why are my site images hosted by secureservercdn.net?
All of my image links are hosted on secureservercdn.net. for example, if i go to a webpage, mydomain.com/blog/blog-post and right click any image with a "copy image address" the images are all linking to secureservercdn.net/blablabla rather than mydomain.com/wp-uploads/blalblabla. this cannot be good for SEO. Any ideas why this would be? My site is hosted through GoDaddy, is it on their end? Thanks, Ryan
Intermediate & Advanced SEO | | RyanMeighan0 -
Best way to set up URL structure for reviews off of PDP pages.
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit. For example, would it be something like this? site.com/category/product/reviews/page-1 or something that used parameters, such as: site.com/reviews?product=a Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
Intermediate & Advanced SEO | | katseo10 -
How complex or what to consider when moving from a .aspx webdeveloper to my own wordpress.org website?
Basically my current web developer is not providing me with what a modern website should need to fully utilize online marketing and SEO in terms of blogging, social media widgets, e-commerce and so on. Because of this I have thought of moving to a wordpress.org website run and built by myself. Is this a good idea? What is the best way to migrate and save existing authority (Re-directs etc)? Is there any potential risks or problems that I could encounter that aren't immediate obvious? Many thanks! Tom
Intermediate & Advanced SEO | | CoGri0 -
I run an (unusual) clothing company. And I'm about to set up a version of our existing site for kids. Should I use a different domain? Or keep the current root domain?
Hello. I have a burning question which I have been trying to answer for a while. I keep getting conflicting answers and I could really do with your help. I currently run an animal fancy dress (onesie) company in the UK called Kigu through the domain www.kigu.co.uk. We're the exclusive distributor for a supplier of Japanese animal costumes and we've been selling directly through this domain for about 3 years. We rank well across most of our key words and get about 2000 hits each day. We're about to start selling a Kids range - miniature versions of the same costumes. We're planning on doing this through a different domain which is currently live - www.kigu-kids.co.uk. It' been live for about 3-4 weeks. The idea behind keeping them on separate domains is that it is a different target market and we could promote the Kids site separately without having to bring people through the adult site. We want to keep the adult site (or at least the homepage) relatively free from anything kiddy as we promote fancy dress events in nightclubs and at festivals for over 18s (don't worry, nothing kinky) and we wouldn't want to confuse that message. I've since been advised by an expert in the field that that we should set up a redirect from www.kigu-kids.co.uk and house the kids website under www.kigu.co.uk/kids as this will be better from an SEO perspective and if we don't we'll only be competing with ourselves. Are we making a big mistake by not using the same root domain for both thus getting the most of the link juice for the kids site? And if we do decide to switch to have the domain as www.kigu.co.uk/kids, is it a mistake to still promote the www.kigu-kids.co.uk (redirecting) as our domain online? Would these be wasted links? Or would we still see the benefit? Is it better to combine or is two websites better than one? Any help and advice would be much appreciated. Tom.
Intermediate & Advanced SEO | | KIGUCREW0 -
How does an exact match .net compare to .com?
I'm looking into buying an exact match tld, but it is .net. Do .net domains get the same exact match bonus .coms do?
Intermediate & Advanced SEO | | jeremydavid0 -
ASP.Net How to Allow Google to Skip a Disclaimer Page
I have an ASP.NET website witch forces users to accept a disclaimer before accessing the website. I want to allow Google and other Searchbots to index/craw all the pages without accepting the disclaimer. What is to best way to do this? Thanks
Intermediate & Advanced SEO | | Tug-Agency0 -
Schema.org helps ranking?
Hello everybody! I want to know if Schema.org has any impact on ranking? Thanks!
Intermediate & Advanced SEO | | seomasterbrasil0 -
Questions about Vittana.org's blogging contest and having bloggers use specific anchor text.
Hi All, Kenji Crosland here. I just joined vittana.org (yesterday!) to do some of the blogger outreach and content creation/link building. Although most of the links we've gotten in the past are branded links, we've decided to actively pursue anchor text links with specific keywords. If you check, you'll see that vittana has a relatively high domain authority. At the beginning of next week we'll be conducting a blogging contest with A-list celebrity tech bloggers. I don't think we'll have time to contact influencers in other areas for this contest unfortunately. When these A-list bloggers write their posts, we want them to have a link to this page: http://www.vittana.org/students To me, this seems a great opportunity to win on certain keywords we've discovered that should be easy to win and yet have a high volume of monthly searches. These are 5 word plus keywords that have over 300,000 searches per month. The students page, however, isn't optimized for those keywords. In the long run we want to win for the more difficult keyword "literacy". The word "literacy" is what we think will be a part of our new tagline: "Literacy is not enough". Because of time constraints, we won't be able to create landing pages to win for those "low hanging fruit" keywords in time for the blog contest. My question is: to what extent should we optimize the http://www.vittana.org/students page for the five word plus low hanging fruit keywords that we've discovered. I imagine if the content isn't relevant our clickthrough rates will suffer even if we do win for it (Altering our meta description is a possibility here) . Should we just try for the difficult keyword from the get go and come up with other ways to win for the low hanging fruit keywords? I'd love to hear your thoughts on this.
Intermediate & Advanced SEO | | vittana_seo0