How to Handel Fashion Jewelry Stores's Listings?
-
Hi !
I m working with few brands who hardly make same designs again... which is good things for my buyers..
Buy i m worrying how i can handle this keeping seo in mind? should i delete pages after product is sold out? or there is some other better way to handle this?
Thanks,
Vinku
-
Hi Vinku,
There are three basic ways to handle this.
- 301 redirect all expired or old pages to the category or subcategory they belong to. This is a great method if the pages get some tweet, shares and external links pointed at them.
This method was endorsed a speaker at SES from CareerBuilder, who has a similar issue where job postings always expire.
-
Let all the pages 404 and remove them from your site.
-
Let most pages 404 and 301 selected pages that you know where popular to the category or subcategory page.
It depends a lot on the popularity of your site and on the technical capabilities you have. Good luck.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help, no organic traffic recovery after new site launch (it's been 6 months)!
I worked with a team of developers to launch a new site back in March. I was (and still am) in charge of SEO for the site, including combining 4 sites into 1. I made sure 301 redirects were in place to combine the sites and pretty much every SEO tactic I can think of to make sure the site would maintain rankings following launch. However, here we are 6 months later and YoY numbers are down -70% on average for organic traffic. Anyone mind taking a look at http://www.guestguidepublications.com and seeing if there's a glaring mistake I'm missing?!?!?! Thanks ahead of time!
Intermediate & Advanced SEO | | Annapurna-Digital1 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Why isn't the canonical tag on my client's Magento site working?
The reason for this mights be obvious to the right observer, but somehow I'm not able to spot the reason why. The situation:
Intermediate & Advanced SEO | | Inevo
I'm doing an SEO-audit for a client. When I'm checking if the rel=canonical tag is in place correctly, it seems like it: view-source:http://quickplay.no/fotball-mal.html?limit=15) (line nr 15) Anyone seing something wrong with this canonical? When I perform a site:http://quickplay.no/ search, I find that there's many url's indexed that ought to have been picked up by the canonical-tag: (see picture) ..this for example view-source:http://quickplay.no/fotball-mal.html?limit=15 I really can't see why this page is getting indexed, when the canonical-tag is in place. Anybody who can? Sincerely 🙂 GMdWg0K0 -
Do I need to use canonicals if I will be using 301's?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: http://www.omnipress.com/boss-man" /> With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0 -
Multiple URL's exist for the same page, canonicaliazation issue?
All of the following URL's take me to the same page on my site: 1. www.mysite.com/category1/subcategory.aspx 2. www.mysite.com/subcategory.aspx 3. www.mysite.com/category1/category1/category1/subcategory.aspx All of those pages are canonicalized to #1, so is that okay? I was told the following my a company trying to make our sitemap: "the site's platform dynamically creates URLs that resolve as 200 and should be 404. This is a huge spider trap for any search engine and will make them wary of crawling the site." What would I need to do to fix this? Thanks!
Intermediate & Advanced SEO | | pbhatt0 -
How to get the 'show map of' tag/link in Google search results
I have 2 clients that have apparently random examples of the 'show map of' link in Google search results. The maps/addresses are accurate and for airports. They are both aggregators, they service the airports e.g. lax airport shuttle (not actual example) BUT DO NOT have Google Place listings for these pages either manually OR auto populated from Google, DO NOT have the map or address info on the pages that are returned in the search results with the map link. Does anyone know how this is the case? Its great that this happens for them but id like to know how/why so I can replicate across all their appropriate pages. My understanding was that for this to happen you HAD to have Google Place pages for the appropriate pages (which they cant do as they are aggregators). Thanks in advance, Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
Who is a good provider of many class C hosting IP's ?
this is to host about 80 different websites all in the same niche, all doing very well in ranking for their specific keywords, currently at hostgator seohosting plan, but hostgator has issues I do not want to continue dealing with
Intermediate & Advanced SEO | | beehappy0 -
A Noob's SEO Plan of attack... can you critique it for me?
I've been digging my teeth into SEO for a solid 1.5 weeks or so now and I've learned a tremendous amount. However, I realize I have only scratched the surface still. One of the hardest things I've struggled with is the sheer amount of information and feeling overwhelmed. I finally think I've found a decent path. Please critique and offer input, it would be much appreciated. Step One: Site Architecture I run an online proofreading & editing service. That being said, there are lots of different segment we would eventually like to rank for other than the catch-all phrases like 'proofreading service'. For example, 'essay editing', 'resume editing', 'book editing', or even 'law school personal statement editing'. I feel that my first step is to understand how my site is built to handle this plan now, and into the future. Right now we simply have the homepage and one segment: kibin.com/essay-editing. Eventually, we will have a services page that serves almost like a site-map, showing all of our different services and linking to them. Step Two: Page Anatomy I know it is important to have a well defined anatomy to these services pages. For example, we've done a decent job with 'above the fold' content, but now understand the importance of putting the same type of care in below the fold. The plan here is to have a section for recent blog posts that pertain to that subject in a section titled "Essay Editing and Essay Writing Tips & Advice", or something to that effect. Also including some social sharing options, other resources, and an 'about us' section to assist with keyword optimization is in the plan. Step Three: Page Optimization Once we're done with Step Two, I feel that we'll finally be ready to truly optimize each of our pages. We've down some of this already, but probably less than 50%. You can see evidence of this on our essay editing page and proofreading rates page. So, the goal here is to find the most relevant keywords for each page and optimize for those to the point we have A grades on our on-page optimization reports. Step Four: Content/Passive Link Building The bones for our content strategy is in place. We have sharing links on blog posts already in place and a slight social media presence already. I admit, the blog needs some tightening up, and we can do a lot more on our social channels. However, I feel we need to start by creating content that our audience is interested in and interacting with them on a consistent basis. I do not feel like I should be chasing link building strategies or guest blog posts at this time. PLEASE correct me if I'm off base here, but only after reading step five: Step Five: Active Link Building My bias is to get some solid months of creating content and building a good social media presence where people are obviously interacting with our posts and sharing our content. My reasoning is that it will make it much easier for me to reach out to bloggers for guest posts as we'll be much more reputable after spending time doing step 4. Is this poor thinking? Should I try to get some guest blog posts in during step 4 instead? Step Six: Test, Measure, Refine I'll admit, I have yet to really dive into learning about the different ways to measure our SEO efforts. Besides being set up with our first campaign as an SEOPro Member and having 100 or so keywords and phrases we're tracking... I'm really not sure what else to do at this point. However, I feel we'll be able to measure the popularity of each blog post by number of comments, shares, new links, etc. once I reach step 6. Is there something vital I'm missing or have forgotten here? I'm sorry for the long winded post, but I'm trying to get my thoughts straight before we start cranking on this plan. Thank you so much!
Intermediate & Advanced SEO | | TBiz2