What if trusted sites in your niche have low authority?
-
What if the most trusted sites in your niche have relatively low authority? Should you still spend a lot of resources to get those links or go after easier links with higher link authority (as determined by MozRank)?
-
Thanks Rambo
I guess the difficult question to answer is whether Google will give more weight to something like a niche association website or a niche blog with higher authority. I'm guessing the blog would help more if their links are quality. A lot of associations don't attract that many links it seems (maybe an opportunity for SEOs to help out).
Best,
Charles -
I look more at the websites and their backlinks than anything. So even if they are low authority, I would not just push them aside. Have seen plenty of examples of websites that do well that have backlinks from a bunch of lower profile websites from a high level but when you dig deeper and look at them, they are not bad websites.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you disavow all the links on the WhatsApp Gold site?
Do you disavow all the links on the WhatsApp Gold site? https://www.watsabgold.com/
Link Building | | JackBarrie0 -
What MOZ domain authority are considered bad links?
As a general rule of thumb, what MOZ domain authority are considered bad links? Ie., is it for sites that are 20 and below? What is the DA floor where you should target links from?
Link Building | | jspinder150 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Niche Market without impartial authority for links
We've had trouble with one of our brand websites for years now in SERP rankings. When I first started working here 3 years ago I stated that the site lacks a content foundation to build on. A large number of our pages do not have proper text content or had duplicate content, there was no consideration of keyword usage in any title or body copy, and there was absolutely no reason for anyone to want to link to the site. I'm not a copy writer so I've pushed to get one hired, if even just on a freelance basis, to at least get some kind of content on the pages that I could work our keywords into. I'm hoping that soon they will finally start listening to me and we'll get that content in place. However, even with the content we have the problem of our market not having an impartial authority site that we could be linked from to help us build our own authority. The current authorities for our keywords are competitors. They've been doing a better job with their SEO and for a lot longer than us. The nature of our business restricts us from displaying pricing on our site which I feel is another major strike against us when it comes to organic link backs. We do not sell direct, all of our sells are made through authorized dealers and each dealer has their own territory that does not compete with each other. Additionally we do not have a MSRP and even if we did our dealers would explode if we advertised it on the site since there is such a wide range of dealer pricing. The only good thing we have going for our site currently is a new redesigned layout that makes it easier for users to navigate and get the information they need. I feel it is still to cluttered but I have to make the brand manager happy and that person insists on adding clutter that is not necessary. Additionally we added a new tool to the website, a custom tool that uses javascript and canvas to allow visitors to build their own product and request a price from their local dealer. The links we have to our site right now are from PR sites and sites that do not have any authority in regard to our target keywords. A while back we asked our dealers to help out by adding a link to our site from theirs. This was initiated by a third party company who had delusions of understanding SEO and so the links our dealers have work great for ranking us for our brand name but not so much in regard to the keywords we want to place for. Plus not every dealer is doing it. Our top competitors have over 3x the links to their sites than we do so we have a lot of catching up to do in that respect. And when I look at the sites that are linking to them it's, again, news and PR sites mostly. My line of thinking currently is to get our content issues under control and get all of our dealers linking to our site with properly constructed anchor text. I'm also trying to push to have more and more frequent press releases sent out to a wider range of sites than we currently target. I want to submit the customizer tool we developed (6 months of work and improvements/additions to be done in the future, so we're kinda proud of it) to sites that like to link to such things but so far I've not been able to find any. I'm just not searching for the right thing to find them is my guess. A few other ideas I've had is to reduce the page depth of many of our pages, mainly our product pages since they're 4 levels deep right now. I'm not sure if that's worthwhile though. How important is the url structure and keyword usage in them and how many levels should I try to keep from exceeding? We have an infographic on our site that generated a few links, are things like that really worth the time and effort though? Would it be better to focus our attention on something else instead? What I want to know is if my thinking is right and if there is anything else we should be doing that I haven't thought of yet. Or if I'm off base with all of this and we need to be focusing on something else entirely. Thanks in advance for any help/insight!
Link Building | | EscaladeSports0 -
Can these unnatural links from a site that was hacked hurt me?
After reading the article http://www.seomoz.org/ugc/identifying-link-penalties-in-2012 I decided to do some investigating to see if I to have suffered from link penalties. After using site explorer I found a ton of over optimized unnatural links from jnjbtw.com and other pharmacy sites. See screen shot: My site is a website about kayak fishing we clearly have nothing to do with pharmacy, doctors or drugs. I know similar questions have been asked before about spam sites linking to you and if they affect you or not but this is about how overly optimized the links that are going to my site are. Would this flag penguin to add a penalty to my website? Any idea how jnjbtw.com has all these links to my site were they hacked?
Link Building | | mr_w0 -
Why are good authority links to my site not showing?
Hi, about a month ago, I obtained a couple of good authority external links into my client's site. One of these is from a local government site, ie a .gov.uk website, which has a Domain Authority of 99 according to OSE and a page authority of 67. However, these links are not showing up in SEOmoz or OSE and the domain authority of my client's site has not changed. Why do the links not show? Surely a period of 5 weeks is long enough for these links to be indexed?
Link Building | | mfrgolfgti0 -
What is the delay of link insertion in Open Site Explorer?
Hello, Someone know the delay for links insertion in Open Site Explorer? Because i know my site have a lot more links who are not in OSE. Thanks.
Link Building | | caroy0 -
Guest Posting - What Are The Steps To Start Posing In Any Niche ?
Guest Posting - What Are Best Ways To Start In Any NIche ? How do I go about finding these type of oppty's -- manually, using seomoz tools, other tools etcc
Link Building | | helpwanted0