Conversion Rate - site feedback
-
Hi
We gave a website a bit of a facelift last nov with the aim of increasing its position within Search Engines and getting it to begin making sales.
The site: www.funkyfootstools.com is now moving in the right direction for its keyphrases, footstools and ottomans although it still needs some work. The issue I have is that from the visitors that come to the site, the stats prove they have a look around, they are just not purchasing - I am not sure if this is because of the layout, ie. usability or if there is something else.
Any ideas & feedback would be greatly appreciated.
Thanks
Carl
-
Nice clean design, but not always to-the-point
- Use a pay-off at the header of the page (what can I find at this page)
- Change the elements "his week's featured footstools" and the black-and-white ilustrations (just show your product!!)
- Change the colour of your "Add to basket'" button and make the button more prominent
- Delete the red-white socks on a product detail page (and other pages exept the homepage). It's nice to use it at the homepage as a gimmick, but on every page it may be iritating. Your products are beautifull, show them!! Not the socks!
- Redesign your product detail pages: let the product be the most important part of the page not a big purple header, not the navigation on the left. Relocate 'free delivery" etc to a place above the fold.
- Remove the category navigation at your shopping basket page, just show the basket and the service claims like free delivery.
- Change the colour of your "checkout" button and simplify the form, just visit large webshops for examples.
Good Luck!
-
Add mentioned by Mcarle, FOOTSTOOLs is your priority here. At first glance, I assume you are selling socks.
Suggestions:
1. Add real images of footstools, not the black and white designs
2. Move "This week's featured footstools" and "Free delivery" above the fold
3. Run a usability test using www.usertesting.com
4. Make the product the focus on the product pages, not the header (with socks)
5. Change the colour of your "Add to basket'" button
If possible, I would also remove the following step in the process and include in on the product page (with remove item): http://www.funkyfootstools.com/basket.asp?cat=3&prod=148
Best of luck!
-
http://www.funkyfootstools.com/purchase-footstools.asp?cat=5&offset=12
Cute site, & I think the cute might be the problem.
As much as I love the image of the socks & feet...& the bright purple & green colors, they do not match your product descriptions of
The benchstool is individually hand built using the finest aniline leather by skilled craftsmen at our own workshop.
In the US I can go to any furniture outlet & buy the "same" product for much less still with leather mass produced in china. Yes, I know it is produced in China, but it will only cost me $99.00
Pottery Barn has the opposite idea, they look like a gallery & have very simple BG.
Think about two main ideas:
1. Your selling footstools, so make the FOOTSTOOL the main attraction in your site, not the feet with funky stripped socks & purple banners...
2. If you are selling based on UNIQUE ARTISAN QUALITY then spend a few pages showing us that artisan craft shop...The leather, the tools, the work bench.. convince us this is a hand made piece of art & not mass produced...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
IE & Edge issues with site relaunch - advice appreciated
Hi, I've been involved in a major ecommerce site relaunch, redesign and backend and have been involved in several successful ones before. On the whole things have gone great. Of course there are some minor bugs to fix, rendering issues etc but my real concern is a significant decline in conversion rate BUT only for IE and Edge users. All other major browsers conv rate has increased. Trawling through analytics and the site itself in those browsers there is no obvious sticking points e.g bounce rate has improved on all browser inc IE & Edge, no particular point in the funnel is suffering more than others, no particular page or landing page is doing much worse than others etc. it just seems like all the kpi's (except bounce) are down a little on the 2 microsoft browsers, which has a significant impact. One of the things that changed on relaunch is that we moved to https and im wondering if that might be causing an issue with IE / Edge security or privacy settings or that functionality on the site that relies on cookies is being affected, though in testing we haven't come across anything. I'd appreciate any advice or insight. Thanks, Andy
Conversion Rate Optimization | | AndyMacLean0 -
Site Redesign Leads Dropped
One of my clients recently had his site redesigned. He wanted to change the design completely, I did offer advice on aspects relating to the redesign, I think its fair to say that he didn't follow all of my advice. PPC still running as usual and rankings still OK but the leads have gone down. Most of the leads come via the phone. I have suggested a number of ways to establish what has gone wrong including surveying his existing customers, comparing old and new designs etc...The client isn't keen on these methods. I'm hoping someone has some direct experience and can offer some direction as to how best to proceed? Justin
Conversion Rate Optimization | | GrouchyKids0 -
Track bounce rate per PPC keyword
Hi all Wondering if anyone could give me a nudge in the right direction with this please. When running an adwords campaign is there a way in which one can track the bounce rate on the landing page per keyword sending paid traffic? I've had a play about in adwords and GA and couldn't find the right option. The site I am sending traffic to is not a ecommerce site so cannot set up conversion tracking so we are going to monitor the bounce rates of different keywords and drop the ones which are bouncing much higher than others as it seems better to invest the budget in those words which are keeping people on the page for longer. Many thanks Carl
Conversion Rate Optimization | | carl_daedricdigital0 -
Is there anything obvious about my site to why it's not converting?
Hi I am reaching out to the community to see if anyone can see why our site is not converting or point out anything that might be hindering conversion. Our site is www.tidy-books.com Any help would really be appreciated. I can provide more details on request Thanks
Conversion Rate Optimization | | tidybooks0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
Improving Bounce rate, Time on Site & Pageviews per visit
Based on what seems like a general agreement that the Panda update has modified Google's algorithm and on page metrics such as Bounce rate, Time on Site & Page views per visit are now vital to a websites rankings. What methods are you using to improve these metrics? Have they worked?
Conversion Rate Optimization | | donthe0 -
Lookiing for examples of local "small biz" sites with phone or contact form conversion points
Hi Guys, I'm looking for any good examples of small business sites that you've come across that do a good job at converting potential visitors to clients. I'm primarily thinking about service oriented business such as Doctors, Dentists, Salons, Clothing stores, small restuarants, car detailing services, local photographers, etc. I'm just trying to digest other examples and look for new inspirations.
Conversion Rate Optimization | | DotCar0