What are Branded Keywords
-
I see in the matrix the term branded keywords. What what is a branded keyword?
-
Non-branded: flannel lined jeans
Branded: Carhartt flannel lined jeans
-
Sometimes it's helpful to segment branded vs non-branded. I sell model warships that shoot and sink each other (a fairly small niche), and my company name is Strike Models (and was formerly a company called Swampworks).
If someone comes to me by searching Strike Models or Swampworks, they already know about me, and just want to find my site. I also rank high for these terms since it is my brand. If they search model battleships, then I have more of a feeling of accomplishment -- I've got a ton more competitors out there for that term, and here is someone who hasn't heard of my before that is a new potential customer.
-
Interesting, so for one of my sites it is KING of HUD, so people would have to start searching for me
KING of HUD
KINGofHUD
etc
Not sure why they would do that, but I guess that would be a huge positive sign of successful branding. It is funny we have been told forever now branding is dead it is all about SEO.
-
If your company is Acme Inc. any branded keyword is considered variations of your company name:
Acme
Acme Inc
Amce Inc
etc.
You figure out what regex works in google analytics or whatever analytics platform you have so you can filter these into groupings of branded and non branded when looking at traffic reports.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Impressions skyrocketed 10x in few days on just one keyword and I don't understand why.
Hi everyone, I found this 'anomaly' in my google search console data. As you can see from the picture the impressions skyrocketed in a few days and then sort-of plateaued. The clicks remained almost the same because the keyword is highly informational (Wikipedia takes all the traffic). The keyword has around 650 000 searches per month. Btw. We are not doing off-site SEO. I would like to hear your opinion on what could have caused this. A Google update maybe? 5lERKef
Reporting & Analytics | | filip-balun1 -
Webmaster Tools Average keyword position
Hello! For the last month i have notices a drastic change in Avg.position for a keyword on my clients site http://livoart.lv keyword: "kapu pieminekļi". According to webmaster tools it went from 13 to 4-2. The problem is that in orgranic search i keep seeing the keyword on the second page and the CTR of the keyword did not change at all. Why would webmaster tools show false data?
Reporting & Analytics | | AlexElks0 -
Exclude brand Traffic
Hello everyone, Whenever any user searches for our website using brand keywords, session count should comes under direct source instead of Google/organic. Or in simple language, We want that all our brand keyword search traffic should be consider as Direct Traffic instead of organic. Is it possible in Google Analytics? If yes then please share the steps of doing it
Reporting & Analytics | | Obbserv0 -
Keyword Rank Dip - Estimated Wait Time to Return to Higher Spot?
The organic traffic to our site (fairly new) took a ~50% hit about a month ago due to the drop in our most important keyword. The numbers have come back up and are now exceeding the number before the dip. While this is all fine and dandy, we're still not ranking in the top 50 for our most valuable keyword. We've put out a number of guest post on reputable outside sites and are building a regular cadence of those posts, but my question is, what is the realistic wait time for those organic rankings to increase again?
Reporting & Analytics | | smf434340 -
Google Analytic - Is it possible to see which organic keyword triggered goals?
Hi, I am trying to see which of my Google organic keywords triggered my goals? In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic). Is it possible to see which organic keywords trigger goals?
Reporting & Analytics | | AdvanceSystems0 -
Is there a way to do this sort of keyword research?
I'd like to be able to do some keyword research as follows: Let's say I have two (or maybe more) separate keyword phrases I want to rank, is there a way to find out what combination and/or additional keyword phrases/descriptors are searched for the most? For example, let's say I want to rank well for the following terms. "Green widgets" and "boxes" Is there a tool I can use that will give me ideas/suggestions on how to use those two keywords the best way? Especially showing me long tell keyword suggestions I may not even know about. The tool may show me things people search for like "best boxes for your green widgets" gets more serach results than "best boxes for my green widgets." (Helping me figure out which combo of words in a long tail phrase is better. Or it may tell me a suggestion I didn't think about like "how to build boxes for your green widgets," or "how to put your green widgets into boxes," or "where to find boxes for your green widgets" or other combinations of things people search for using those two phrases? This may be possable using google keyword tools, but if it is, I'm not sure how to do it. Looking forward for any feedback. Thanks!
Reporting & Analytics | | NoahsDad0 -
How to see traffic for specific keywords in GA
Hell guys, What i want to achieve is to generate a list of specific keywords showing traffic for a certain periode of time. I also want so be able to compare this time period with historical data. I want a list as shown in: Traffic sources -> sources -> search -> organic. This shows a list of keywords generating traffic out of the organic search results. When you use a filter you can only use one word so it seems. I just want to create that list but with the specific keywords i choose to display. I tried advanced reports and advanced segments but that doesn't really give me what i want. The idea behind this whole thing is that i want to give my client an overview of the traffic received on the words we are optimizing for. this traffic has to be compared to the previous month so they can see clearly if there were changes. Thx !
Reporting & Analytics | | 5MMedia0 -
Google Shopping & Keyword Tracking
When tracking Google Shopping using the URL builder is it possible to pull through the Keyword used or will analytic do this automatically?
Reporting & Analytics | | TPSUK1