How to start more deep seo.
-
Okay, lets say that I already fixed all my technical seo stuff. All my crawl errors and warnings are gone. Now I really want to start seo so I have a few questions.
1. I know I should work based on a page and not on a domain, so it means I should choose which keyword to optimize each page for? only one keyword per page? or it might be more?
2. Some keywords are very competitive for me, example for my site www.theprinterdepo.com, the best keyword to rank would be printers, but it would take years a beginner to do that, what should I do?
3. If highly competitive keywords are not an option, which keywords shuold I use? the ones that have more global monthly searches?
Thanks
-
I agree with Ryan - you need a strategy. I think one of the biggest mistakes we can make when targeting SEO keywords is going too broad and hoping that we can capture things that quite honestly aren't the right fit. You really have to know them, their terminology and how they search. The article link Ryan shared is a great layout for how to go about a sound strategy, which will eventually answer your questions.
However, as for the global monthly searches - personally, I say ignore that. Check the "exact" phrase box and look at the local monthly searches. I want to have an idea of how small of an audience I can end up with if I select certain words. It's a very different perspective to find out a word you thought was really popular actually gets 170 searches a month and at best I can only hope to capture a percentage of that.
-
I think what you're really talking about is crafting an SEO strategy. I'm a big fan of persona-driven strategy development. Go here:
http://www.seomoz.org/blog/the-8step-seo-strategy-step-1-define-your-target-audience-and-their-needs
This is the first of eight posts from a former Yahoo Media on SEO strategy. It's going to force you to carefully consider your target audience, do a lot of competitive research, think about content, etc. Yes, it's a lot of reading, and a lot of effort. It's worth it. Trust me.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
CSS user select and any potential affect on SEO
Hi everyone and thank you in advance for your helpful comments. We have a client who is concerned about copying of content from their site because it has happened a few times in the last few years. We have explained that the content is essentially publicly available and that using the CSS selector user-select to prevent selection of text will really only prevent the technically limited users from working out how to get the text. He is happy that it will at least stop some people. So the question is would there be any way that this would have an affect on SEO? We would make an assumption that it doesnt but putting it out there for some feedback. Cheers Eddie
Technical SEO | | vital_hike0 -
Changing domain and transferring SEO power to new.
hi, i have a website with some pages index in google on first page. i want to change the domain name but also want to keep the old domain. How can i transfer the index pages SEO power to new domains pages? So the new domain page can appear instead of old domain. 301 redirect will permanently redirect the user to new domain but i want to keep the old domain running for users only, not for Search engines. any idea. please share. thanks.
Technical SEO | | green.h0 -
Impact of Non SEO Subdomains
My company has several subdomains whose specific purpose is to act as a landing page/site for our paid search and/or email program. One of the things I've noticed on these subdomains is that they are not being excluded from the SEObots. Could the lack of proper SEO techniques on these subdomains impact our main www subdomain? What is the proper configuration we should use to make sure these sites are not considered for SEO?
Technical SEO | | APFM0 -
Getting the SEO right for blog on different server
Hi There This must be a common scenario but there's very little help on it. Right now I have: www.domain.com hosted on a Windows dedicated server. I have blog.domain.com hosted on a separate hosted Wordpress server and I use an A Record at the DNS level to make sure the sub domain works. Easy peasy! However we want to move our blog so its at www.domain.com/blog as we're definitely seeing an issue with the sub domain hosting of the blog in terms of SEO. My problem is that I cannot install WP onto the windows server, its' just not feasible as too much is going on with it, so i can;t simply redirect my blog.subdomain.com to www.domain.com/blog as it won't exist. How do I do this and maintain the SEO/link juice? Any help much appreciated!
Technical SEO | | Raptor-crew0 -
Is this type of navigation SEO friendly?
Hi mozzers, I wanted to know if this type of navigation SEO friendly. Is it better than the regular drop down menu navigation? Thanks! Ug4MhZw.png
Technical SEO | | Ideas-Money-Art0 -
MaxMind GeoIP SEO Impact
Hi, A client has mentioned that they are working with their design company to create three different hompage versions (one for Scotland, one for England and one for international visitors) which will be shown to the visitors dependent upon their locations. They are working in connection with MaxMind who I have not come across before. My question is would this have a negative impact on SEO?
Technical SEO | | J_Sinclair0 -
Language Selection Splash Page- Impact on SEO
Hi, Our site has a page for new visitors to select their language to view our website So if you type our brand adress (http://www.bdc.ca) you should be redirected to this "splash" page (http://www.bdc.ca/pages/splashpage.aspx). What is the SEO impact of doing this and is there a better way for users to choose their languages, SEO-wise (and UX wise) ? You'll also see that after the visitor select its language, he's redirected to the actual home page using a two 302 redirects ( one to bdc.ca/en/ and then another one to the actual home page). I am aware of this and I know this is really bad. Please share what you think would be the best way to manage this language selection in respect to SEO, but with respect to UX too. Thanks ! Jean-François Monfette
Technical SEO | | jfmonfette0