Best way to use popular YouTube channel for SEO purposes
-
Hi all, We have a YouTube channel containing about 25 videos we created professionally a few years ago. They are all product features and are hosted on our site for applicable products (a very small percentage of our overall number of products). This channel was largely forgotten about for a few years. It has now reached over 160k views. What's the best way to utilize these videos for SEO benefits? Any techniques anyone has to maximize our ever increasing number of views? Thanks
-
Hi Brad,
Ask not what you can do to maximise your SEO, but what can you do to make your user experience better.
In other words ensure that your visitor gets all the info he/she needs.
1. Make sure you link to products in the Video Description so anyone watching can easy find and purchase.
2. Have you considered creating a transcript to go along with the video?
3. Are the videos embedded on your product pages?
4. Have you shared the videos with your social circles?
5. Are the videos correctly branded with your website logo and URL? alot can change in a few years is the branding the same as it was when the videos were produced?
6. Have you considered creating some new videos? You channel may or may not have subscribers who could come back and view your new videos and maybe purchase a product or two.
These are just my initial thoughs on what I would consider doing, I'm sure you have already touched upon these.
Cheers
Aran
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking to hire an SEO for a Technical Review of my site
Hi I am new to SEO. I am the photographer and blogger behind the photography blog ShootTokyo. I am looking to make sure my site is optimized the best it can be for SEO. My site is a hobby for me but has really grown. I am looking make sure I have best practices implemented. I am not looking for quick fixes or try to cheat the system but to make sure I have a good solid foundation in place for SEO. I don't have a lot of experience nor a lot of free time so I want to make sure whatever free time I spend on this is really productive. I am looking to initially hire someone to do a technical assessment of my site and identify any fundamental issues I should address first. Once I have the assessment I am looking for advice on putting together a work plan on what I need to do and the best way to approach it. How can I best use the tools Moz is offering me? Which things are higher value that I should work on first, specific to my site? For more technical things I might hire this person to implement them or teach me how to implement them. If this is your business can you please let me know what your qualifications, experience, a link to your site and give me a range of what you might charge for something like this (you can email me details if you don't want to post here). If this isn't your business but have a recommendation I would love one. I am Tokyo based so ideally someone either in Asia, Europe or West Coast of US as it makes it easier to connect live if needed. Thanks Dave
Image & Video Optimization | | ShootTokyo0 -
CDN image links passing SEO benefit?
We used a CDN to host all of the images on our site, and the paths are such:
Image & Video Optimization | | PixelKicks
http://cdn.onedirection.net/wp-content/uploads/2013/02/harry-styles-tongue5.jpg Frequently we get a lot of other websites using our images, which we're fine with, but I would like to know if we get any SEO value from these image links? Interestingly they do appear in the "Just Discovered" section of OSE. Cheers, Chris.0 -
Google+ local SEO question regarding attorney services
Should attorneys check the boxes for: 1. My business has service areas where I visit customers at their location and
Image & Video Optimization | | cgman
2. I serve customers at my business address (within x miles) This is for a law firm that sees clients in the office, as well as making accommodations to visit them at their location when they are unable to come to the office.0 -
How do I correctly use YouTube?
Hello! I have a someone that does online guitar lessons - their site is www.frethub.com. They use YouTube videos to promote the lessons on their site like this one - http://youtu.be/C1dOYys0H14, they're not the complete lesson but an intro to entice them on. The videos are of a really high quality and have had a few hundred hits in a couple of months - when I did a search on YouTube for "ledato guitar lesson" as an example they were nowhere to be seen despite the quality of the video and using tags etc. Anyway long intro! What I was wondering is are the rankings on YouTube based predominantly on number of hits or is there a way to use the tags better (presently they put in keywords and what comes up in the autosuggest), does how recently they were uploaded, author authority etc have anything to do with it? I appreciate it's a massive subject so any help is much appreciated 🙂 Thanks alot!
Image & Video Optimization | | CharlotteWaller0 -
Video SEO - Youtube vs. 3rd party hosting with Video Sitemap
We need some feedback on the best place to upload videos. Should we be uploading our videos everywhere (YouTube, Metacafe, Vimeo, etc.)? Note: Currently we are using a 3rd party video video hosting solution called Treepodia. Previously we used Wistia. Both host our videos, and submit a Video Sitemap through Webmaster tools. When one of these videos shows up in search results and somebody clicks on it, they are directed back to our website. Are we competing against ourselves if we upload videos to other networks like Youtube, etc. if we are already submitting a Video Sitemap through a 3rd party? I've noticed we rank higher in Google Videos search for our Youtube videos vs. our 3rd party hosted videos. Also, how do Youtube video views tie into this situation... we used to embed videos via Youtube embed code. Now we seem to be missing out on the extra views we were getting by doing so. Ultimate question: host videos through a 3rd party and submit a video sitemap OR host videos on Youtube and embed on our website?
Image & Video Optimization | | tennisexpress0 -
SEO & Mass-Renaming of Images: Image Name, Alt Text, etc.
We are currently in the process of changing all of our image names and their alt-tags to be descriptive of their content. For instance, changing image names from image0001.jpg to blue-cell-phone-cover. We have hundreds of images on our site, would it be best to rename all of the images and update their tags in one sweeping change or trickle the changes, uploading changed images every other day or so?
Image & Video Optimization | | Buildings0 -
Quick ways of finding out of date / inconsistent citations
Hi fellow mozzers! We are currently relaunching our website and are in the process of ensuring all our local citations are up to date and consistent. In doing so, I've noticed that there are still countless listings under our old address, which probably isn't doing our local rankings a whole world of good! I have been hunting these down by searching "company name" "old address" to bring up any references, but I wondered if there was a tool to find these quicker, in the same way Whitespark finds citation sources to begin with? Similarly, is there a tool that flags up listings that have the correct NAP info, but that has maybe been formatted differently enough so as to cause consistency probs? Thanks all!
Image & Video Optimization | | themegroup0 -
Are there any negative side affects to posting the same video to both YouTube & Vimeo
I had heard that Google frowns upon duplicate content so if I were to post the same videos to both YouTube, Vimeo and others, could that have some kind of negative impact, such as the video showing up lower in the SERPs?
Image & Video Optimization | | kgpaul0