Best Link Building Practices to Avoid Over Optimizing
-
With all the new over opting talk, one of the things mentioned is having the same anchored text linking to a page over and over without variation. Is there a good estimate on how many external linking in keywords should be exact versus how many should be in variation? Also, keeping value of pages links in mind. Would it be best to use [Exact] phrase for the higher PR sites or more relevant higher traffic sites? and save the long tail or keyword variation text for the lesser valued sites.
When to use exact phrase and when to long tail is my question/discussion
I always stay relevant in my link building, and all my links are liking within context. Because I know that relevancy has been an important factor. After watching this video from Matt Cutt's http://youtu.be/KyCYyoGusqs I assume relevancy is becoming even more of an important factor.
-
It really boils down to linking what makes sense. Do not write trying to get exact match anchor. Also keep an eye on your % of anchor text. If you have 20% of your followed backlinks be a specific head term, that is a no no.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Authentic Sites Together - Semi-PBN?
Recently I've had a lot of ideas of sites to build that all would have some sort of relevance to each other, all that would be relevant to my current business. For example, say you have sites for: bars/clubs, music festivals, cinemas, etc, one site for each. While these aren't all directly related to each other, they all kind of fall within a category of entertainment and having fun. Now, I'm not thinking about this as if I were to build a Private Blog Network, but instead each site would actually be valuable to visitors, be content rich, have regular updates and thriving social media etc, as if each were its own individual business. What would be your opinion on actually linking these together at some point down the line? I must stress that these would not be like typical PBN sites where the themes are the same, content is spun or badly written, no human touches or actual value, anything spammy etc, these would actually be authentic quality sites that you would reasonably expect to have a thriving community. Personally, after changing my ways from blackhat to weary-of-linkbuilding whitehat when Penguin 1 was released, I'm aware of what a bad linkbuilding strategy can do and would rather steer clear, however when I compare the plan of these authentic sites I have in my head to the obvious, low quality PBNs that I find competitors use to rank well all the time, I'm coming around to the idea that they may not pose a threat with the way I intend to implement them. Can I get some thoughts?
White Hat / Black Hat SEO | | Leads.Bz2 -
Why There is No link Data Available in my Webmaster Tools even the site has lots of links and webmastert tools account setup properly
i have few account in my webmaster tools that are not showing any link data even the has lots of links. i checked the setup and its everything is good. is some one tell me why there is no data coming through? Thanks
White Hat / Black Hat SEO | | OnlineAssetPartners1 -
How to deal with link echoes of former hacked websites?
Hi all, I'd know which is the best way to deal with link echoes of former hacked websites that Webmaster tool reports. to clarify: when you download the backlink report from Webmaster tool you'll have a list of backlinks discovered, but if you follow one of those links you will see that on that page there is no link to your website. the source code is also clean, no hidden links or other dodgy technique. Since that the topic is usually miles away from my industry I have to assume at some point that site has been hacked by a spammer who placed that backlink. In this case what should I do? Ignore it, disavow the domain or what? Moreover, which is the best procedure when you have to face a site which points a lot of backlinks from only its sub-domains? For example: this dodgy spammy website : http://px949z32.com/ is apparently a desert, but when you do site:http://px949z32.com/ you'll discover 55,200 results! Would be it be enough to just disavow the root domain http://px949z32.com/?
White Hat / Black Hat SEO | | madcow78
As I don't want to wait too long before taking any action, my plan is to disavow all those domains without any mercy, although I can't find a current backlink in one of their pages. I will do this, as at the minute my concern is they will be hacked again and I have to face the same issue again and again Thanks to all, P.0 -
Can image links help improve my backlinking profile?
I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword. Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?
White Hat / Black Hat SEO | | BigJonOne0 -
301, 404 or 410? what is the best practice
Hi I'm currently working on a project to correct some really bad practices from years of different SEO's. Basically they had made around 1500 pages of delivery counties and town, only change 3 words on every page. Now apart from duplicate content issues, this has really hammered the site with the latest round of Panda updates. I've pulled the pages, but i'm in several frames of mind on how to best fix this. The pages won't ever be used again, so i'm thinking a 410 code would be best, but reading another post: http://moz.com/community/q/server-redirect-query i'm not sure if i should just let them go to 404's if anyone ever finds them. Incidentally i'm Disavowing over 1100 root domains, so extremely unlikely to find links out there.
White Hat / Black Hat SEO | | eminent1 -
Cross linking websites of the same company, is it a good idea
As a user I think it is beneficial because those websites are segmented to answer to each customer needs, so I wonder if I should continue to do it or avoid it as much as possible if it damages rankings...
White Hat / Black Hat SEO | | mcany0 -
What are the best methods of White Hat SEO?
What are the best methods of White Hat SEO? How can you create good quality White Hat links? For example, how do you convince someone to link to your site?
White Hat / Black Hat SEO | | harrygardiner0 -
Do Friends Let Friends Sell Links?
I have a friend with a site that has a lot of content. Some of that content has affiliate links with no follows to affiliate urls. Those pages also have a disclosure on them about the affiliate relationship. Now, he's talking about taking some of the existing under-performing affiliate links and renting them out to another site that wants them for the link juice. He says he'd have an on-page disclosure, a display ad for the advertiser on the page and something in the text like "you might check out our advertiser..." and then some keyword targeted link. He was asking me how risky I thought this is for him and really I don't know.Do you think Google would find this and s**t a chicken over it? I really don't know, given that I see really blatant undisclosed rented links all the time.Of course, my easy answer to him is "don't do it," but it does make me wonder how risky that is. Also, is that a realistic site-wide penalty kind of thing or it just doesn't pass any link juice to the advertiser kind of thing? So, I'm posting here for others to weigh in on. Thanks!
White Hat / Black Hat SEO | | 945010