Remove Bad Links Or Build New
-
Hello,
After deeply assessing our back links we have come to the conclusion that we have too many links that have been devalued and also some spammy looking links....
Our next question is do we remove these bad links and start a fresh or do we just build new white hat links??
Thanks,
Scott
-
There is no real point in removing links. Links that have been devalued simply don't pass the benefit onto your site. The only real reason you would attempt to remove links is if you have been penalized by Google, but even then I would be dubious at removing links as Google can see that you are able to remove links - hence making it look unnatural.
-
Has it penalized you, or just the links got devalued? Are you ranking for brand KWs? If so, don't waste time - keep building.
-
Remove if you can but certainly start building new natural and genuine links to counterweight any previous negative signals on your website's link profile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow links on our site menu
Hi Our site's front page has almost 900 internal links on it (it's an ecommerce site with about 25,000 products). A lot of these are on a pretty involved dropdown menu, which is on every page. I can't really do anything to get this figure down (its outside my remit), but one thing the developers have done is make all the menu links nofollow on the mobile version of the menu (site is responsive) - otherwise there would be even more links! My question is as to whether doing this for the mobile menu is a good idea, in terms of SEO?
Technical SEO | | abisti21 -
Internal link structure, find out if there are any internal links to this page
When i use this url in open site explorer it says that there are no internal links:
Technical SEO | | wilcoXXL
http://goo.gl/d2s6tJ
Page Authority is also 1, it should be higher of there are any internal links to it right? But i am very sure there are links to this url on my website. For example on this URL:
http://goo.gl/ucixRH How certain can i be of this? Because if i can be very certain, than we have a internal linkstructure problem on our entire site i believe.0 -
Too many links?
Hello! I've just started with SEOmoz, and am getting an error about too many links on a few of my blog posts - it's pages with high numbers of comments, and the links are coming from each commenter's profile (hopefully that makes sense they're not just random stuffed links). Is there a way to help this not cause a problem? Thanks!
Technical SEO | | PaulineMagnusson0 -
Are links in menus to external sites bad for SEO?
We're building a blog on a subdomain of the main site. The main site is on Shopify and the blog will be on wordpress. I'd like to keep the user experience as simple as possible so I'd like to make the blog look exactly like the main Shopify site. This means having a menu in the blog that duplicates the Shopify menu. So is it bad for SEO to have someone click on the 'about us' button in the blog subdomain (blog.mainsite.com) which takes you to the 'about us page' on the main shopify website (mainsite.com)?
Technical SEO | | acs1110 -
Bad link profile?
Hi Mozzers! We have recently been handed this client due to the former SEO company building up a bad link profile, which resulted in the site dropping off the search results all together. Forcing them to get a new domain. This happened in July last year and we are unsure whether it would be wise to submit a reconsideration request and then 301 their old sites pages to the new domain. Basically I'm asking whether you can spot any spammy links being built in their profile. Here is the old domain: http://www.claimssolicitors.co.uk/ It would be great if you could help me out! 🙂 Thanks
Technical SEO | | Webrevolve0 -
Reciprocal link building a bad idea?
Reciprical Link Building or one way traffic? Good morning from 8 degrees c but very sunny wetherby UK Regarding link acquisition ive had it in my head that the best idea is to secure inbound links only i.e avoid reciprocal link building so that when your source links to you you dont give them a link back. But is this no longer valid when targeting inbound links to increase rank? Is it ok to link back or will that "leak SEO juice" or whatever we decide to call it this week.
Technical SEO | | Nightwing0 -
Internal links of my website is taken as inbound link ?
Hi, I was checking my links in Open Site Explorer (http://www.opensiteexplorer.org/links?site=www.bons-plans-vacances.fr) this morning and i came up with this: My main domain is taken as outbound links ...! This link : www.bons-plans-vacances.fr/ Anchor Text : (img alt)100% Bons Plans Voyages From this URL : www.bons-plans-vacances.fr/ I have the same problem with my subdomains : voyage.bons-plans-vacances.fr/sejour/Toutes-Destinations I have that HTML code on the link : Any help ? This is very strange .. i have the same result in google webmaster tools. Thanks 🙂 eDE9b.jpg
Technical SEO | | BonsPlansvacances0 -
Link Building - Quality,Quantity, or both?
Hello SEOMozzers, As I embark on yet another client's link campaign I ask myself where best to spend resources(time and money) on link building. Typically I provide a mix of blogroll links, article syndication contextual links, social media posting and high PR one way links. I would like to know if anyone here finds one form of link to carry weight over the rest. I have my suspicion and my own theory on it but I would like to know what the moz concensus is.
Technical SEO | | TheGrid0