Building Site Authority vs. Link Building
-
Hi,
I just watched the recent Whiteboard Friday, and I have one question. He talks a lot about "Building Site Authority". Is that just Link Building, or is it something else?If it is Link Building, does that mean that exchanging (3 way, or non-reciprocal) links with other "relevant" and good sites still works, as long as you use your brand name and/or url in the anchor text?
Or did I misunderstand. Is "Building Site Authority" something entirely different from Link Building?
Sorry if it is a basic question, I just want to make sure I understand the difference if there is one. Thanks in advance!
-
They have local chapters. I believe you can order over the phone, but here's their online form: http://www.la.bbb.org/Apply.aspx
Make sure to make yourself sound SMALL, okay? Because the larger your company is, the more they charge.
-
Hi Francisco,
Thanks for the advice. I am actually looking into those directories and plan on listing in all of them. I am just working on a major redesign of the site, and want to wait until that is out before submitting them for approval.
One question with regards to the BBB listing. I went to their website, and it looked like I had to go to an office to get registered. Is that the case? I ask because while I am American and pay taxes for my online business there, I actually live oversees. Or is the whole process done online?Thanks again for all your help.
-
If you're going to buy links, you better buy one from a reputable site like BBB, Business.com, Yahoo Directory. Companies like AT&T have these links. Spammers and Scammers don't want to waste money on these. I have been using BBB for a while now and it has provided great credibility over the competition.
Not all inbound link are created equal. One link coming from BBB can be much more powerful than 100 blog posts.
-
Hi Nakul,
Thanks a lot for the clarification. It did actually did give me some ideas that I am going to try. I noticed from your tag that you work for a top 50 retailer, so I hope you don't mind another question. Is this kind of strategy feasible for a small business?
It is just me, and one programmer on staff (in the online/marketing part of the business). I was/am a computer programmer myself and could probably do most of what you mentioned, but I don't know if just 2 people could do it in the volume necessary to be competitive in a "moderately" competitive field.Do you or anybody else have any experience, or even anecdotal stories, about people who have been able to achieve this?
Thanks again!
-
Think of building site authority very similar to brand building. How did "Coke" or "Pepsi" become a brand ? Then think about Online Only companies, how did they become a brand ? Essentially take all sorts of things in the offline world to the online world and that's essentially Brand/Authority building online.
Anything and everything that spikes discussion around your domain name, brand and your website contributes towards Site Authority. Facebook Links, Pinterest Pins, Mentions/Cittations in online news, articles, websites. Think contests, infographics, link bait.
One way or the other they will lead to links and is in some form or the other... link building. But it's definitely not the link building you are talking about (3 way, or non-reciprocal).
I hope this helps / clarifies and ignites some ideas/thoughts.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rebrandly vs. Bitly?
I want an alternative to Bitly (because we must change our short domain (BSD) and Bitly Support for its free service is excruciatingly bad; I'd gladly pay). Rebrandly appears to be a good alternative at $100. per year. Can anyone recommend Rebrandly and speak to its strengths and weaknesses vs. Bitly? Thank you. Rick
Branding | | Knockleigh0 -
How to turn a good blog into link bait
Hello, I don't really believe in spending a lot of time link building (and maybe that's a limitation of mine). I believe, at least for the small businesses I've been running, that producing targeted, thorough, very very helpful, useful, unique, authority based, knowledgable, transparent content is what most of the time should go into. I'm sure there are many exceptions in industry and company size. We use a blog and feature it really big and solid on the home page. So we're making a blog that has the qualities above (useful, unique ... transparent). How, while we're doing the writing, can we make the content also be good link bait? We need an awesome link profile. Also, what free easy afterward social or email outreach am I not including to maximize exposure (The only content marketing I do is posting blog posts right now on Facebook and Google+)? What would you do with the first $100 in this context? The first $300? (We're low budget always) Thanks, Bob
Branding | | BobGW0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
Renaming of Link within Site Links - Brand Issues
Hi, We welcome your thoughts on the current problem we are experiencing: When searching for our client's brand name, their previous sponsors name is shown within the Site Links to a very important page. We are keen to change this reference within the Site Link but keep the link itself. We have untaken the following without any change to the words used within this particular Site Link: 1) Removal of previous-sponsors name sitewide: Title tags Alt attribute Anchors Page names Image names 2) Removal of sponsors name from 200+ sister sites: Title tags Alt attribute Anchors Page names Image names 3) Modification of [previous-sponsor + client] within Wikipedia:
Branding | | PhilYarrow
There were 250+ mentions of the sponsor + client within Wikipedia. References have either been deleted or changed to past tense. (Google has been extremely slow at indexing these changes.) 4) Removal of off-site mentions:
After using Advanced Filters within OSE, we extracted all links that included the previous-sponsors name. We filtered these by DA and approached these sites and requested they update their links/on-site content to include the up-to-date name. This included large news organisations and reference sources. We also used Google operators (inurl, inanchor, intitle) to search for references mentions of [previous-sponsor + client]. We used Buzzstream to collate this data and contacted hundreds of sites sorted by DA. 5) We have twice requested demotion of the Site Link via GWT without success. Google clearly see's the Site Link as too important to remove it. The following is useful background information:
The [client + previous-sponsor] worked together for 5+ years. Our client is known by it's own brand, but it was also called in certain arenas as [client + previous-sponsor].
Fresh mentions of [client + previous-sponsor] are frequent. Examples of this are from collectors merchandise and videos that are posted frequently. The page being shown within the Site Links is essential. It cannot be moved. With a PA of mid-70's.
We have changed the Title of the page multiple times, without any change to the Site Link. Thanks
Phil0 -
External 'Source' link in PPC Ad copy
Afternoon Mozzers, Noticed something today on Google.co.uk that we have never seen / noticed before on PPC adverts. This exampe is a Google UK search for Wonga payday. Within the Ad copy there is a link to a BBC news article about the company. Has anyone else seen these on any PPC Ads? I am assuming this is not an intentional feature from Wonga to link to an external site from within their own PPC advert? i assume they would not get charged for these clicks. If anyone has any further info or insights on this feature it would be appreciated. PqsOoUy.png
Branding | | Sarbs0 -
Press Mention with No Link
Hey guys, I have a client who got a nice little mention recently in her local news online, but the news site (like many I notice) does not link any content in their articles. Anyone have a creative idea for leveraging this type of mention? She is an attorney and the article mentioned her as the defense attorney on the case. Any ideas would be much appreciated!
Branding | | RickyShockley0 -
Impact on Global SEO of Losing One Regional Site
Hi, Plans are in place to have an affiliate company take over the marketing, sale, and distribution of our products in one region of the 35 that we currently operate in. The regional site is responsible for 10% of our overall global traffic. 26% of the revenue to that specific site comes from organic search traffic. The question is whether the loss of this traffic and these pages will have any negative impact on our global SEO status?
Branding | | Corel0 -
Domain Authority Mind = Blown
Hi guys, I've focused on building my domain authority for a while now, it's stll low but i'm sure it'll increase. My competitors have 0 backlinks to most of there products which is good, i guess. However they have a domain authority of around 70-80. Which is really high. There product pages get a page authority from 60-70+ which means they rank very high with no backlinks. I can easily out rank them by getting backlinks but it's a very time consuming and costs quite a bit of money to out source it. My question is... is it really all about page/domain authority? I can't see any other factors that allow them to rank high for the products. Also my mind is blown as you can create a blog with a high Domain authority such as Wordpress but that doesn't mean your blog will instantly rank high right? Is there something i'm missing with there website? I'm so confused right now! Any help would be great. Main competitor is: http://www.stinkyinkshop.co.uk along with http://www.cartridgesave.co.uk (Stinkyink to be a member here actually)
Branding | | InkCartridgesFast0