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Community Discussion - How can we apply the skills we have as marketers in new, creative ways?
Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?
Industry News | | MattRoney5 -
If someone was brand new at all of marketing, where would you send them to get educated?
If someone had no marketing education, where would you send them to get a thorough education covering all aspects of marketing/advertising? Would you say you have to go to school for that? Would you recommend an online course set from CMI or MarketingProfs? If so, which one? Thank you 🙂
Industry News | | Crystalline_151 -
Which new domain extensions matter
Hello, Which new domain extensions matter to preserve future rankings? For example, .shop, .inc, .blog, .web, etc.
Industry News | | BobGW0 -
Not schema, but a new kind of search result?
I came across this search result in Google and I've been racking my brain out in trying to figure out how they did it. Do a search for Novus CD4 and you'll see a search result where they list additional products from the landing page. I used Google's Rich Snippet tool to analyse the page and find no microdata at play. Any ideas how this was achieved? Have you guys come across anything like this? I was thinking of integrating this with schema to display rating stars and prices on an ecommerce site S4aL5.png
Industry News | | Bio-RadAbs0 -
What does the New Frontier of Search Look Like? (Mobile and Tablet)
I'd like to start a discussion thread on the direction of search as it applies to mobile and tablet. Jeff Haden, one of our Inc.com contributors, wrote an article headline stating that SIRI would be the end of SEO. However, what the article really talks about is the direction mobile search is likely to take: 1. Search results will be bypassed 2. Even more emphasis on local 3. PPC will be irrelevant 4. Emphasis on social media I think these insights are fairly intuitive and it will be really interesting to see how the medium for mobile and tablet develops. It will be interesting to see what technologies will shape the means by which users find information and not just the search intent of the user. Please add any insights you may have or good reads you'd like to share here.
Industry News | | inc.com0 -
Is it Google's new interface for search result?
Hi, While searching on Google, i came across a new search result page without underlines in the titles of search snippets. Is Google experimenting with something new or there is some problem in my browser. I checked it in Firefox but at the same time when i checked it on IE, normal page was visible. Regards photostream
Industry News | | IM_Learner0 -
Yahoo and Bing Search Factors Compared with Google
I have started my research to list all the factors Yahoo or Bing giving more importance compared with Google. This bible if successfully prepared will help everybody. Can anybody help me resources specific on the topic, that can help me?
Industry News | | WebMarketingSolutions0 -
New business acquisition for digital agencies from SEO and CRO
I have a nice simple question to ask all you mozzers out there, specifically if you work for a web design/digital agency. Does your agency get any new business clients through your SEO and CRO efforts? I'm asking this to try and build up a qualitative data set. I am responsible for all SEO and CRO at our agency for all clients along with our own website. Having increased traffic by over 200% in the last 12 months, and obtaining page one of Google for all our targeted keywords, we are still without any new business or ROI. We are fortunate enough to get a lot of great clients via word of mouth, a great sales team and client retention, I'd really like to know what the bigger picture is here? If I get enough data back, I'll make it into my first Youmoz post and share all the data with everyone :¬) I've now added a survey so you answer anonymously: There are only 5 questions in all, your time is greatly appreciated. http://www.surveymonkey.com/s/New_business_acquisitions_for_digital_agencies Any feedback gladly welcomed. Regards Sean
Industry News | | Yozzer0