Does Link Juice Flow From Banner Ads.
-
Hi Guys
I have been checking out a couple of my competitors and noticed that in site explorer there were sites that were passing what I would consider strong amounts of link juice for their banner adverts.
I checked the anchor text which was always (Img ALT)
Also the links are follow and placed on the home page too.
So I wondered how google view this Im sure adverts were supposed to be no follow and if so then do you think there is a benefit from me taking one of these banner adverts to increase the level of link juice passing to my site.
-
Hi John
Thanks for the answer I think you are correct.
My competitors have been advertising on these sites and I was absolutely sure they were getting some benefit from doing so (more than just brand awareness) and now I think this thread had confirmed it for me.
Alot of people have websites and many of them are not interested in seo and therefore dont read up on google guidelines so it is easy to understand how these things can be missed by some web owners.
-
Hi Nicola -
Great question here. As Malcolm said, ad networks do not pass link equity. However, a banner advertisement that is not part of an ad network is technically a paid link (unless it's an embeddable badge or something). Often these will have referrer numbers on them as well. I think that Google devalues these when they see the referral code, but that is not for sure.
But, to be safe, I would add the rel="nofollow" to these links.
-
Thank you Malcolm that answers what I wanted to know.
-
A banner ad can be a legitimate link source, it will be an arrangement between the site owners and not done through an ad network. It would just be like you coming to me asking for a link on my site, but instead of anchor text using an image. Not using a no-follow tag is against guidelines, but you could argue it's not a banner ad and a legitimate link.
Link juice is definately not passed through banner ads on ad networks such as adwords/doubleclick or affiliate banners as they bounce over an adserver first.
-
you can always request the web-master to put a no follow tag, i don't think there will be an issue with that! (if you explain them the consequence of not adding a no-follow tag)
-
Hi Moosa
I do not have the option to put no follow, I do not own the site I would just be advertising on the site???
-
Honestly, I would prefer to stay white hat in that case and put a no-follow tag because playing outside the Google guideline will always a risk as you never know when Google see you, find you and take you down!...
I have seen many people don't do it by purpose but Google punishments sometimes are hard to stand! Obviously everything depends upon if Google see this but still it's better to stay on the safe side!
-
Hi Moosa
But what I am asking is it good for my site (I would be advisting on the site)
From what I have seen in my industry no one is using no follow for their banners.
Presumably if google found out they would punish the site selling the banners.
(btw I dont think they have done this on purpose, as with everything alot of people dont follow google guidelines and for these guys I doubt very much serps are that important)
-
Well According to Google, Advertising links if passing links should contain a no-follow tag on them or else they are violating the Google advertisement laws…
I don’t think it’s a good idea because if caught, the punishment can be a hard hit… putting a no follow link on banner ad seems to me as a safe option.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Auditing
Anyone have any useful ways to link audit? I'm stuck picking up the slack from a previous worker who decided buying links was a great idea for our clients.
Link Building | | CGR-Creative0 -
Reciprocal links
I've heard that reciprocal links don't count anymore. If i stop linking to a person that links to me, will that link to my website start counting? Do reciprocal links count at all in google? Anchor text? anything? Thanks in advance! Ron
Link Building | | Ron100 -
Link Removal Services
I have seen a number of these services pop up over the past few months. My question is, has anyone used them, and did you see any results? Here is a few example of the ones I have seen appear recently http://www.removeem.com/ http://www.linkremovalservices.com/ http://deletebacklinks.com/ http://www.linkdelete.com/
Link Building | | EwanFisher0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Back Link: Is LinkedIn keywords in profile good Link building strategy?
I distribute industrial products B2B with e commerce. I have a personal profile on LinkedIn. I listed the products I sell and I could have all my partners and associates list my web site on their profiles. Do search engines review LinkedIn personal profiles or company profiles and is it a good marketing strategy to have my web site, keywords, and my two largest selling products on LinkedIn?
Link Building | | Wales0 -
Abusive links submission
Hello, I wonder how many links you can submit to web directories without Google realizes that there is something fishy?
Link Building | | webit40
I know that sending a massive amount of in a short period of time is not recommended, but I am sure there is a limit not to cross what would it be? Thank you in advance for your attention.0 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0 -
Does Linkedin still pass link juice?
It looks like LinkedIn's links are using the http://www.linkedin.com/redirect?url= prefix for the external Websites links and is recently using 302 redirects.
Link Building | | explorionary0