Affiliate Site with Unique Content - How to play it safe?
-
Hi There,
I'm a consultant and am used to working for brands that have their own product. Currently I am advising a hotel site that is an affiliate of another branded site. They do rather well at what they do but I am looking for some advise.
I am aware that google tends not to "like" affiliates, I assume this is because the product is not theirs or that they have thin content.
With this affiliate they have not used any XML information, they have built all their own pages, taken non of the content from the master site, but eventually, in the buying process the customer has to go off to a white label version of the master company site.
Even though all the landing pages have unique content and are currently doing well in the SERPS im concerned that with a Google update sometime in the future, perhaps there will be a penalty. We've done all we can content wise (videos, unique photos, unique words, social etc).
q1 - is there any way to link the two sites, the white label and the main content site so google doesn't see it as leaving one site for another?
q2 - how is this situation best handled?
-
Hi kane
Thanks a lot for your response
In the long run, it may not be the only way to make money, but in order to contract the product, I gotta get the hits running through the site... bit of a viscious circle. I was a bit worried the rank will fall but I think you're right, with an affiliate site theres only so much you can do, as long as you follow best practice.
Ive been worried about it also for bounce rate stats but having watched rands whiteboard friday, seems its not something I need to worry about YET...
Thanks Kane
-
Sounds like they're doing about as well as any affiliate business model can do in regards to creating valuable content and value for site visitors.
I wouldn't worry about linking to the other site - if that's the only way to make money than there's not much choice in the matter.
Google isn't going to "see it as leaving one site for another" - if anything it's a good thing that site visitors went to that site, and found a link that led to whatever they were looking for. Google can't draw any conclusions beyond that.
If you're worried about passing link value, find a way to 302 redirect the link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is content on widget bar less 'seo important' than main content?
hi, i wonder if content on widget bar less 'seo important' than main content.. i mean, is better to place content and links on main cotent than on wordpress widget bar? What are the pros and cons? tx!
Technical SEO | | Dreamrealemedia0 -
How to avoid duplicate content when blogging from a site
I have a wordpress plastic surgery website. I have a wordpress blog on the site. My concern is avoiding duplicate content penalties when I blog. I use my blog to add new information about procedures that have pages on the same topic on the main site. Invariably same keywords and phrases can appear in the blog-will this be considered Duplicate content? Also is it black hat to insert anchor text in a blog linking back to site content-ie internal link or is one now and then helpful
Technical SEO | | wianno1680 -
Two Sites with Similar Content
I have a specialized website for hospitals covering a specific topic. This same topic is also applicable to another market but with some minor modifications. I'm thinking about starting a new site to target this specific market and use the same content as the one specialized for healthcare. I will have to make some minor adjustments to the articles to take out the healthcare part and replace with the other industry. If my content is similar between both sites and both authored by me could that possibly hurt my rankings? Any opinions appreciated.
Technical SEO | | MedGroupMedia0 -
Affiliate urls and duplicate content
Hi, What is the best way to get around having an affiliate program, and the affiliate links on your site showing as duplicate content?
Technical SEO | | Memoz0 -
Dealing with duplicate content
Manufacturer product website (product.com) has an associated direct online store (buyproduct.com). the online store has much duplicate content such as product detail pages and key article pages such as technical/scientific data is duplicated on both sites. What are some ways to lessen the duplicate content here? product.com ranks #1 for several key keywords so penalties can't be too bad and buyproduct.com is moving its way up the SERPS for similar terms. Ideally I'd like to combine the sites into one, but not in the budget right away. Any thoughts?
Technical SEO | | Timmmmy0 -
How can you get the right site links for your site?
Hello all, I have been trying to get Google to list relevant site links for my site when you type in our brand name, Loco2 or for when Loco2 comes up in a search result. Different things come up when you search Loco2 and Loco 2. We would like site links to look like how they do when you search Loco 2. However Loco2 is our brand name, NOT Loco 2. Does anyone know why Google is doing this and whether we can influence results? We have done as much as possible via Google webmaster, in terms of specifying the links we DO NOT want Google to list for Loco2. However, when you search "Loco2", results only show simple site links. Ideally what we want is: Loco2 to be recognised as the brand NOT Loco 2 The same results (substantial, identical) for Loco2 as for Loco 2 (think o2 and o 2) For the site links to reflect the main pages of our site (Times & Tickets, Engine Room forum etc.) Many thanks in advance! Anila
Technical SEO | | anilababla0 -
What are some of the negative effects of having duplicate content from other sites?
This could include republishing several articles from another site with permission.
Technical SEO | | Charlessipe0 -
.CA site same as .com site - are both necessary?
Dear Friend, We representa a major national brand in the auto care industry, and they have locations in both US and Canada. There is a primary content site at .com that we have duplicated at .ca. We are hosting the .ca site on a separate IP on a server in Canada - but by in large it is the same site. (there are some minor changes we made to change US English to Canadian English - though minor. When we search Google.ca we generally see strong search results for the .com site, but rarely, if ever any evidence of rankings for the .ca site. The .com site was launched several years ago about 18 months before the .ca site. Why doesn't Google.ca show the .ca site? Is this an issue of duplicate content, and Google.ca simply shows the .com version which it knew about first? Are we wasting our time, money and efforts having both? Thanks, Tim ps. this isn't about location. We use a separate site to locate local shops, and have coordinated that well with Google Places, and when looking for local auto care - we do well in both US and Canada. The sites described above are largetl content sites.
Technical SEO | | lunavista-comm0