How to Preserve PageRank for Disappearing Pages?
-
Pretend that USA Today has a section of their site where the sell electronics, which they locate at http://electronics.usatoday.com. The subdomain is powered by an online electronics store called NewCo via a white label. Many of the pages on this subdomain have relatively high PageRank. But few, if any, external sites link to the subdomain--the PageRank of the subdomain is largely due to internal links from the usatoday.com root domain.
USA Today's deal with NewCo expires and they decide to partner with my startup instead. But, unlike NewCo, we won't be providing a white-label solution; rather, USA Today will be redirecting all of the electronics-related links on their root domain to my site instead of the electronics.usatoday.com subdomain. They also agree to direct all of the pages on electronics.usatoday.com to me.
Ideally USA Today would add 301's to all of their pages on electronics.usatoday.com that direct to the corresponding pages on my site, but they don't have the engineering wherewithal or resources to do this. Therefore, what is the best way to pass the PageRank from the electronics.usatoday.com pages to my site? Would it work to have USA Today change the CNAME for electronics.usatoday.com to my site and then create pages on my site that mimic the USA today URL structure? For example, let's say there was a page located at electronics.usatoday.com/ipods. Could we give electronics.usatoday.com a CNAME form my site and then create a page on my site located at mysite.com/ipods that 301'ed to the ipod page on my site? Would that preserve the PageRank?
-
If the can't 301 all the pages, then your DNS solution would work as long as you have the same pages on your version of the site. The spiders would think it's still the same subdomain and you shouldn't lose any juice.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages blocked by robots
**yazılım sürecinde yapılan bir yanlışlıktı.** Sorunu hızlı bir şekilde nasıl çözebilirim? bana yardım et. ```[XTRjH](https://imgur.com/a/XTRjH)
Intermediate & Advanced SEO | | mihoreis0 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Inner pages not ranking well
Hi Guys I'm currently working on a website and scratching my head. It seems certain pages of the website rank absolutely fine. The homepage, certain pages on footer and the primary navigation pages are ranking fine. Pages, however, that sit on the inner navigation (e.g 3rd level navigational pages) - do not rank well at all. Looking in webmaster, it is apparent these are fluctuating in and out of the Google index - sometimes they are there - sometimes not. I fully understand issues with Google penalties but I don't believe this is case as other pages are ranking fine. Link building has been done to these pages but to no effect. We have also increased internal links e.g by putting the pages on the footer - but still nothing. One thing that may impact the ranking is possibly the URL structure The website URLs are all www.Example.com/widgets - even if they sit on the 3rd level of the user navigation. Could this be a reason why? Would it help if 3rd level pages had the URL structure www.Example.com/services/widgets ? If anyone can provide help that would be great!!! thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
How Should We Best List Events Pages?
Hi everyone! Luke here from CHARGED.fm hoping that a brilliant mind could help me with another annoying (at least for me) technical seo question. It's about how we list the events on our ticketing site. Here's the rundown: We currently list tickets by event id, but our competitors keep the event page in the same silo and use the venue name and date of event in the url. So we do this: http://www.charged.fm/kinky-boots-tickets (disregard redirect for now) List the events where you can choose from these: http://www.charged.fm/event/tickets/2518362/kinky-boots
Intermediate & Advanced SEO | | keL.A.xT.o
http://www.charged.fm/event/tickets/2511448/kinky-boots Moz lists these as duplicate content, so we're wondering how to resolve this. We're also wondering if it would be benficial to keep the events page in the same silo like our competitors: http://www.vividseats.com/theatre/kinky-boots-tickets/kinky-boots-9-20-1537274.html (notice how they go /theatre/kinky-boots-tickets/event/) Would it be beneficial to list like this? Is it inconsequential? Could we leave things the way that they are or should we at least add the venue and date to the events page URL? Thanks a lot for any help,
Luke0 -
I've seen and heard alot about city-specific landing pages for businesses with multiple locations, but what about city-specific landing pages for cities nearby that you aren't actually located in? Is it ok to create landing pages for nearby cities?
I asked here https://www.google.com/moderator/#7/e=adbf4 but figured out ask the Moz Community also! Is it actually best practice to create landing pages for nearby cities if you don't have an actual address there? Even if your target customers are there? For example, If I am in Miami, but have a lot of customers who come from nearby cities like Fort Lauderdale is it okay to create those LP's? I've heard this described as best practice, but I'm beginning to question whether Google sees it that way.
Intermediate & Advanced SEO | | RickyShockley2 -
301 page into a 404
Hi I have a job board site and the way the site is built means that I cant 404 job pages once they have expired. To combat this Im looking to 301 the pages into a 404 page.Do any of you have any experience with this? Are there any potential pitfalls to doing a 404 this way? Thanks
Intermediate & Advanced SEO | | AndrewAkesson0 -
Crazy Pagerank
Can anyone shed any light on how the following site has managed to retain a Google Page Rank of 4? http://www.entertainmentsolution.co.uk/ We have just be asked to look at developing a new site. This site has been inactive for 5 years. From SEO perspective all seems wrong so how is it managing to achieve a PR4? Thanks
Intermediate & Advanced SEO | | SEOwins0 -
Duplicate page Content
There has been over 300 pages on our clients site with duplicate page content. Before we embark on a programming solution to this with canonical tags, our developers are requesting the list of originating sites/links/sources for these odd URLs. How can we find a list of the originating URLs? If you we can provide a list of originating sources, that would be helpful. For example, our the following pages are showing (as a sample) as duplicate content: www.crittenton.com/Video/View.aspx?id=87&VideoID=11 www.crittenton.com/Video/View.aspx?id=87&VideoID=12 www.crittenton.com/Video/View.aspx?id=87&VideoID=15 www.crittenton.com/Video/View.aspx?id=87&VideoID=2 "How did you get all those duplicate urls? I have tried to google the "contact us", "news", "video" pages. I didn't get all those duplicate pages. The page id=87 on the most of the duplicate pages are not supposed to be there. I was wondering how the visitors got to all those duplicate pages. Please advise." Note, the CMS does not create this type of hybrid URLs. We are as curious as you as to where/why/how these are being created. Thanks.
Intermediate & Advanced SEO | | dlemieux0