Link Profile, is the keyword ratio too high?
-
Hi,
Our website (www.NutritionMission.co.uk) has dropped from 6 to 30 in the ranking for our main keyword (Nutritional Therapy).
Pulling a spreadsheet off of all the inbound links looks like 41% of anchor text is related to Nutritional Therapy.
Is this ratio too high for the new google update? There are also a lot of directory submissions from the SEO people we were paying before.
Anyone point me on the right track to get some idea to how to work things out? ie. add more links to ratio of anchor text is lowered etc.
Kind Regards,
Ian.
-
Hi Ian,
I would have to agree that it does look like your backlink profile may have contributed to your recent drop in rankings.
The recent Google update, as rightly stated by Jordan, has centered around over-optimization. This has meant that many sites which have focussed on creating links with mainly commercial anchors such as 'nutritional therapy' or 'nutritional therapist' have been hit hard by the latest algorithm update.
Rob Kerry produced a really interesting Whiteboard Friday recently, where he talks about the over-optimization of anchor text.
http://www.seomoz.org/blog/the-penguin-update-whiteboard-friday
Having looked at your backlink profile I would suggest that you focus on building more brand specific anchor links (http://www.nutritionmission.co.uk or Nutrition Mission) as these look more natural than the large number of commercial anchors you currently have.
Adam.
-
Thanks Chaps, really good info as usual.
-
Hey Ian,
Hard to say for sure without doing some more detailed analysis, but I would say it's a warning flag for sure.. A lot of Google's changes recently revolve around "over-optimization" and spam/crap links, blog networks, etc.
41% of your backlinks are exact match anchor text for "nutritional therapy", that doesn't look natural at all.
We are doing a back link study right now and some sites who are ranking very well for big keywords have little to NO exactly keyword match anchor text links to their site. They have really good on-page describing the KW they are targeting and have very high quality/authoritative links spread through their sites, usually with their brand name or URL, and sometimes with a keyword.
You should check out a very good article on SEO Gadget about this
Link Building: Anchor Text Optimisation Best Practices in 2012 - https://seogadget.co.uk/link-building-anchor-text-optimisation-best-practices/
Hope that helps,
Jordan
-
Hello Debi-Ann!
In my opinion I think your drop in the serp is because of links coming from link directories and spam blogs. These links don't count much (if any) after Google's Penguin update.
Yes it's possible Google uses the anchor text to spot unnatural link building.
For you getting some really good links from some authoritative sites might be really helpful.
I'm not a Google employee, just my guess.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
302 redirected links not found
There are so many 302 redirected links you found among which most are for the pages which needs users to login to view the pages so redirection to login page is unavoidable. For example: https://www.stopwobble.com/wishlist/index/add/product/98199/form_key/QE0kEzOF2yO3DTtt/ Also we don't have product compare functionlity, but still there are so many links from compare page which redirects to respective category page. For exammple: http://www.stopwobble.com/catalog/product_compare/add/product/98199/uenc/aHR0cDovL3d3dy5zdG9wd29iYmxlLmNvbS93b2JibGUtd2VkZ2Vz/form_key/QE0kEzOF2yO3DTtt/ We need to know from where Moz crawler is detecting these links so that we can supress them from being crawled. I already tries to review overall site and confirmed these links nowhere exists in page source or in sitemap.xml
Technical SEO | | torbett0 -
Links in Webmaster Tools that aren't really linking to us
I've noticed that there is a domain in WMT that Google says is linking to our domain from 173 different pages, but it actually isn't linking to us at all on ANY of those pages. The site is a business directory that seems to be automatically scraping business listings and adding them to hundreds of different categories. Low quality crap that I've disavowed just in case. I have hand checked a bunch of the pages that WMT is reporting with links to us by viewing source, but there's no links to us. I've also used crawlers to check for links, but they turn up nothing. The pages do, however, mention our brand name. I find this very odd that Google would report links to our site when there isn't actually links to our site. Has anyone else ever noticed something like this?
Technical SEO | | Philip-DiPatrizio0 -
No Keyword in URL
SEOMoz (and other platforms) advise that I need to add my keyword to the page URL, however as far as I'm concerned it has been, so why don't these platforms see it. My home page URL is www.salesandinternetmarketing.com, but apparently I haven't added the keyword internet marketing to the URL, what advice can you give me please? Lindsay
Technical SEO | | lindsayjhopkins1 -
Bad link profile?
Hi Mozzers! We have recently been handed this client due to the former SEO company building up a bad link profile, which resulted in the site dropping off the search results all together. Forcing them to get a new domain. This happened in July last year and we are unsure whether it would be wise to submit a reconsideration request and then 301 their old sites pages to the new domain. Basically I'm asking whether you can spot any spammy links being built in their profile. Here is the old domain: http://www.claimssolicitors.co.uk/ It would be great if you could help me out! 🙂 Thanks
Technical SEO | | Webrevolve0 -
One Keyword Penalty
Hi There, Quick question for everyone. Is it possible to get penalized a keyword level not page level. I have a site that only seems to be penalized on one keyword which is currently at page 22, whilst the rest are on page 1 or page 2. I came to the site late so I have no idea when the site lost its ranking for this keyword after a site redesign but the onpage is almost the same. Kind Regards Neil
Technical SEO | | nezona0 -
Unwanted spam pharmacy links
Somebody has been building spam pharmacy links to one of our client sites. I presume they hacked the site and were trying to get their injected pages to rank for pharmacy keywords. The hack appears to be gone now, but we will check more code to be sure. However, we're still left with a bunch of really spammy links, with pharmacy related anchor texts. Anyone had any experience dealing with this? Did the links hurt your rankings? How did you get rid of or mitigate them?
Technical SEO | | AdamThompson0 -
Beating a keyword Domain
Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.
Technical SEO | | pauledwards0 -
Linking to unrelated content
Hi, Just wanted to know, linking to unrelated content will harm the site? I know linking to unrelated content is not good. But wanted to know weather any chances are there or not. I have a site related to health and the other one related to technology. The technology site is too good having PR 6 and very good strong backlinks. And the health related site has very much tough competition, So i wanted to know may be i could link this health site to technology site to get good link from it. Can you suggest me about it. waiting for your replies...
Technical SEO | | Dexter22387874870