Interesting Dilemma: Making A (Good) Content Scrapper Rank
-
Greetings Moz'ers!
I'm in the process of optimizing a non-profit's website that has an interesting dilemma: They lack the resources to create their own content so they search the web for videos, quotes, blogs, pictures, etc. to post on their website. As the "good guys" their cause is just but because they are essentially scrapping content from other sites they are considered "bad guys" in Google's eyes and are getting hit with duplicate content penalties.
What they are doing isn't much different than what the major news sites do - they just want to be a good resource center. The content that they are using is relevant to the cause and they give credit on everything they post by linking to where the content came from.
Any recommendations on how I can help them?
Thanks,
Jason
-
Thanks Anthony!
You bring up some good points and getting volunteers involved is a great idea.
Cheers,
-Jason
-
It sounds like the non-profit is already stretched thin and creating 'amazing content' is not ever going to happen. In that case, I would just encourage them to add a bit of their own unique content to each post.
If they embed a video, write a paragraph explaining why they like or dislike it.
Take a few different quotes from a few different sites to make it your own unique set of quotes about a particular theme.
A site that offers little for unique content may not ever rank well for those posts, but it can still be useful and enjoyable for the visitors, which may be the ultimate goal. The site may only have potential to rank really well with its home page.
One final suggestion: People like to volunteer for non-profits. Perhaps they can look for volunteer bloggers who could put a bit more time into content creation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is this site ranking higher?
We've put a fair bit of effort into delivering value here: https://lewescountycars.co.uk/ But a search for "Lewes taxis" or "taxis Lewes" puts this site above us: https://www.lewestowntaxis.co.uk/ As you can you see, this is a tiny site that we outperform in most ways.... what can we do to rank above it that we haven't already done? Thanks in advance - Gerard.
Technical SEO | | Paul7301 -
Ranking and Indexing Issue
We have an established site www.getinspired365.com that previously wasn't SEO optimised. We are currently in the process of testing out some new pages to see if we can get them to rank in Google, however we are seeing huge fluctuations in where they rank. Within the first few days we saw our page rank on the first or second page, however it has now dropped out of the top 250 search results. We are wondering if we have made any mistakes with our optimisation ? Example Page : Keyword to target - "If you laugh, you think, and you cry, that's a full day. That's a heck of a day. You do that seven days a week, you're going to have something special." URL : http://www.getinspired365.com/if-you-laugh-you-think-and-you-cry-thats-a-full-day-thats-a-heck-of-a-day-you-do-that-seven-days-a-week-youre-going-to-have-something-special We can see it has been indexed by Google but is now not ranking in the top 250 search engine results. We have run the On Page Grader from SEOMoz and it ranks the page as an "A" so we suspect that we are doing the SEO ok on the page, but can't work out why it isn't ranking, despite ranking on the first or second page after a few days ? We have other pages that aren't SEO optimised that rank better than our newly SEO optimised pages e.g. Keyword - "THE BEST LOVE IS THE KIND THAT AWAKENS THE SOUL AND MAKES US REACH FOR MORE, THAT PLANTS A FIRE IN OUR HEARTS AND BRINGS PEACE TO OUR MINDS. AND THAT'S WHAT YOU'VE GIVEN ME. THAT'S WHAT I'D HOPED TO GIVE YOU FOREVER" URL: http://www.getinspired365.com/20130528 Any advice you could offer would be great. Thanks ! Mike
Technical SEO | | MichaelWhyley0 -
Duplicate Content Reports
Hi Dupe content reports for a new client are sjhowing very high numbers (8000+) main of them seem to be for sign in, register, & login type pages, is this a scenario where best course of action to resolve is likely to be via the parameter handling tool in GWT ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Sudden decline in ranking
Hi SEO People, Rankings for one of my search keywords has declined over the last two weeks from place 2-4 down to 13-15 on Google NZ. It had sat at the place 2-4 level for months. Nothing has changed on any of the sites above/below ours, and nor have any changes been made to our site. All our other, similar, keyword rankings have either stayed unchanged or improved. Does anyone have any bright ideas?
Technical SEO | | chris.elevate0 -
Crawling and indexing content
If a page element (div, e.g.) is initially hidden and shown only by a hover descriptor or Javascript call, will Google crawl and index it’s content?
Technical SEO | | Mont0 -
Blocking AJAX Content from being crawled
Our website has some pages with content shared from a third party provider and we use AJAX as our implementation. We dont want Google to crawl the third party's content but we do want them to crawl and index the rest of the web page. However, In light of Google's recent announcement about more effectively indexing google, I have some concern that we are at risk for that content to be indexed. I have thought about x-robots but have concern about implementing it on the pages because of a potential risk in Google not indexing the whole page. These pages get significant traffic for the website, and I cant risk. Thanks, Phil
Technical SEO | | AU-SEO0 -
Duplicate Content Issue
Hi Everyone, I ran into a problem I didn't know I had (Thanks to the seomoz tool) regarding duplicate content. my site is oxford ms homes.net and when I built the site, the web developer used php to build it. After he was done I saw that the URL's looking like this "/blake_listings.php?page=0" and I wanted them like this "/blakes-listings" He changed them with no problem and he did the same with all 300 pages or so that I have on the site. I just found using the crawl diagnostics tool that I have like 3,000 duplicate content issues. Is there an easy fix to this at all or does he have to go in and 301 Redirect EVERY SINGLE URL? Thanks for any help you can give.
Technical SEO | | blake-766240 -
We have Lost Ranking After Panda update
Hi, on the last Updates of google Panda in Europe, we hAve Lost Ranking. What to do now? where to Start! Which Things First and which Second..? Need help, Tell me how to fix issuess...
Technical SEO | | leadsprofi0