Broad Phrase keywords as domain name
-
Hello,
Am new here, can you advise if its good idea to buy broad phrase keywords as domain name e.g whatisagoodwebsite.com?
Thank you
-
I spend most of my time working with a generic/keyword rich domain name and as a company grows it really does cause branding issues.
That being said, purely from an SEO perspective there are some benefits. If your domain name includes a keyword then most of the time that people link to you they will use your domain name/brand name in the anchor text and within the body of the linking article.
-
I have been doing internet marketing for a long time. I have used exact match domains in the past simply to try and get a bump in Google's algorithm. My thoughts are different today because I think using a brandable domain is easier for people/prospects to remember. Finding brandable domains may call for a premium price, but it may pay off. The domain I am looking to purchase in the next week is going to cost $1,500. While I can go for the $10 keyword stuffed domain, nobody will remember it.
-
Many have their own views on whether exact match (or similarly broad match) domains are still worth getting.
Personally, I would always advise to go for brand domains and work on building your brand. This is because Google is attaching much less importance to exact match domains, although some may argue this point with evidence to the contrary. The recent Penguin update also had an effect by hitting sites with over-optimised link building practices due to over use of keyword anchors.
Ultimately if your company is called 'GreatestCompanyInTheWorld' then you should get www.greatestcompanyintheworld.com rather than www.broadmatchkeyword.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything wrong in linking to homepage from all sub domain pages?
Hi, We have 6 sub domains which are forums, guides, etc. They have their own visitors for the related queries. We are planning to divert some of them to the website to promote our product with latest content. We are planning to add a link from every page of sub domain to our website homepage. This makes additional thousands of internal links flowing to website homepage. Will this kind of internal linking structure hurts? Any risks involved? Thanks
Web Design | | vtmoz1 -
Is there anything wrong to have large number of internal links pointing to homepage? Including links from sub domains or sub directories?
Hi all, Generally more number of internal links will be pointed to homepage. But I see some modern suggestions that too many internal links to homepage are not good. I'm just wondering if most number of internal links pointing to homepage may hurt? Also we have sub domains, can we point a link from every page of sub domain or sub directory to homepage? Usually the answer here is about users. Of course, the content is about same product across all pages. Thanks
Web Design | | vtmoz0 -
Can forwarding users from one domain to a different domain damage rank and authority of first domain?
Preliminary Explanation: We launched a new website a couple months back but haven't had much luck in Google taking notice. One of the main attractions to our site is an old flash app that was made nearly a decade ago. As the original developer has long ago moved on and we are unable to figure out how to integrate it with our new site, we've been stuck hosting the flash app on a different domain. As such, users who come to our site and want to use the app must immediately navigate away from our site to this other domain. This has caused our primary domain's bounce rate and average site time to plummet while raising it for the other domain. My question: is this damaging our search rank and page authority with Google for this primary domain/site and counter-acting any other positive SEO changes we can make? How much weight does Google give towards bounce rate/average site time spent by users in its overall calculations for search rank and page authority? Our average site time for this primary domain is resting currently at 50-60 seconds, while for the secondary domain that hosts the old flash app it is 4-5 minutes.
Web Design | | Closetstogo0 -
Will keyword optimization for a landing page impact SEO for subsequent pages?
For example, if I optimize keyword “pleurx” really well on our landing page, I'd like to know if subsequent
Web Design | | Todd_Kendrick
pages linking back to that landing page will rank higher than before for “pleurx”
even if “pleurx” wasn't optimized on the subsequent pages. Thanks! -Andrew0 -
Keywords in url - specific case question
There are a bunch of questions about keywords in the url and so far what I've gathered is that it's good to have them but keep it simple so it doesn't look stuffed. I'm working on redesigning some sites that were originally setup by a group who had no understanding of SEO (or perhaps I should say a misunderstanding) and spent a lot of time stuffing keywords EVERYWHERE. In some cases they weren't too far off but in others I think they just went overboard. One of the areas I'm trying to fix are the paths which leads to the following concerns. One of the sites has a basketball section and through the use of the Adwords keyword tool they determined that most people are searching for "basketball hoops". My first question is, how reliable are the monthly search numbers in the Adwords keyword tool? Are they accurate enough to warrant forming keyword strategies based on the results? As it relates to the url issue, the current tree for the basketball section of the site looks like this: /basketball (the landing page for the whole section, there are other sport specific pages as well) /basketball/hoops (goes nowhere. not sure why they didn't just go to /basketball-hoops/x for other pages) /basketball/hoops/72in-backboards (the systems are split into three different backboard sizes, these pages group them onto one overview page per size) /basketball/hoops/72in-backboards/specific-basketball-goal (the actual basketball goal details page with options to buy and such) So what I'm wondering about this setup is: does having /basketball/hoops take care of having the "basketball hoops" search term or would it be more effective to switch to /basketball-hoops? If it's fine to leave it at /basketball/hoops, do you think it would be beneficial to create an actual page for that path? We found that actually more people search for "basketball basket" than "basketball hoops" so maybe that would be a good page to try to make use of that term and explain maybe why people think "basket" instead of "hoop" and why we call ours "goals" or something. I tend to navigate pages by deleting path arguments and I hate when I land on a nonexistent path so I'm leaning toward changing the paths but just don't know if it's worth it at this point. Additionally, on one of the other sites, we have a domain that is the main keyword we want to rank for: swingsets.com The other company I mentioned then decided to put all of the product pages under: swingsets.com/swing-sets/{category}/{set-height}-{'swing-set'|'playset'|'swingsets'|'play-set'|etc...}/combo{#} So that comes out to look something like this: swingsets.com/swing-sets/outback/5ft-playsets/combo2 I've never liked that path setup. It looks stuffed to me, especially once they start using '5ft-swing-sets' and '6ft-play-set' on other product pages. It's inconsistent which is another issue I have since I tend to surf by path. Another issue with that setup is the final argument of combo{#} but there's nothing I can really do about that because they call the products out as combinations. The only actual product name is the "outback" part. I've been trying to come up with a better path setup for a long time now but again I'm concerned that I may just be wasting my time. The only thing I did do was make the height section consistently {height}-playsets. Is that good enough or should these paths remove /swing-sets from the beginning? The actual /swing-sets page is a good and valuable landing page but then I'm not sure if it remains valuable to keep it in the paths for the product pages afterward. Any insight into this dilemma would be appreciated. I've been stewing over this for a long time and my reasoning always becomes circular since I can see plenty of reasons for keeping them the way they are and simplifying them.
Web Design | | EscaladeSports0 -
Spanish written accents and keywords
Dear All, Using the keyword analysis tools, we found an interesting result: for one of our listings, which use in one word a spanish written accent "fotografía with í and not i", the report give us a "F" if the keyword is written without accent, and an "A" if it is written with the accent (we use the proper written word in the content and title). It is only a SEOMoz tool related issue, or google take a word with accent as a different word? Most people write in the search engine without using the "´" character, and making some tests in google.es, I found slightly different results when writing in both ways, but not for my listing, which rank exactly in the same position for both "words". Does anybody have some deeper information related to the topic? Daniel
Web Design | | te_c0 -
Show root domain (that is 301 redirected) in SERP?
Hi, If I have the domain name www.businessname.com.au pointing (using 301 redirect) to a particular page on a business directory site (eg www.bizdirectory.com.au/businessname), is it possible to have the URL www.businessname.com.au displayed in the Google search results rather than the destination page of www.bizdirectory.com.au/businessname? Thanks in advance,
Web Design | | blackrails
Adam0 -
Keyword rich footer links negative effect
Based on bits and pieces of information I've read on SEOmoz, am I correct to state that:
Web Design | | Partouter
"Keyword-rich footer links effect pages negatively in terms of the keyword referenced in the anchor text?" This means footer links in Thanks in advance fellow Mozzers!0