Link Building Post Penguin?
-
I really am lost as to what to do these days..
The problem with my industry is the whole idea of link bait isn't very lucrative.
There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content!
So, publish a lot of quality content? LOL, sounds like that's right up Google's alley.
Where do you publish your content, and what would you say has shown the best results for you personally?
We called an SEO company, Arteworks, a few days ago (Friday), and they really didn't go into any details about how they build links.
We called them because I saw a post that you commented on, here, and it recommended a few companies at the bottom of the post. (Arteworks being one of them) Really, this is where I get so dang confused... The goal is to build links like the old days, except only use unique content, diversify your pages, and anchor text?
Sound about right?
Or, should I only create content on my site?
Thanks in advance for your time and advice!!
Sincerely,
Tyler Abernethy
-
In our industry we have noticed a lot of competitors have been creating info sites and plugging them with content, then linking back to the site they want to push higher in rankings.
You are really lucky that these guys are not so smart. When they build an info site with a store you better start prayin'.
-
The problem with my industry is the whole idea of link bait isn't very lucrative. There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content!
I like these types of niches where there are very few sources of links. So, when you do earn a link it is really really valuable!
That's where I use a content attack and create "how to use it".... "how to select it"..... "how to fix it".... posts for lots of different products. Competition might be numerous but they are usually weak - and typically none of them have what it takes to do the substative writing needed to make their site stand out.
My retail sites generally have more information pages than sales pages.
**So, publish a lot of quality content? LOL, sounds like that's right up Google's alley. **
Yep. Some people have been doing this for years. And lots of people wish that they had done that too.
Where do you publish your content.
I publish it on my site. I don't give anything that I write away. Far too valuable to give away.
-
In our industry we have noticed a lot of competitors have been creating info sites and plugging them with content, then linking back to the site they want to push higher in rankings. If you have loads of content, maybe make a couple or few wordpress info sites specific to your industry, then link back to your main site.Maybe even make one a blog, allow comments and visit and post to other blogs to gain some traffic to your blog site.
That should not be your only focus seo wise, but should be a very good compliment to it. Add in some social media and I think that would get you going in the right direction.
-
I really think the linkbuilding world is crashing down for many SEOs. It used to be that you could build some directory links, perhaps buy a couple of links and do a few other relatively simple things and in many niches you could do relatively well at ranking a website.
With the recent changes in Google, more and more, content is becoming important. But, it's not just a matter of creating new content. You still need to have skill in promoting that content.
I think the successful SEOs of this age are ones that can do some creative thinking to come up with content ideas and then be able to network well to get those ideas in front of other websites and get them linking to their site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel=canonical and internal links
Hi Mozzers, I was musing about rel=canonical this morning and it occurred to me that I didnt have a good answer to the following question: How does applying a rel=canonical on page A referencing page B as the canonical version affect the treatment of the links on page A? I am thinking of whether those links would get counted twice, or in the case of ver-near-duplicates which may have an extra sentence which includes an extra link, whther that extra link would count towards the internal link graph or not. I suspect that google would basically ignore all the content on page A and only look to page B taking into account only page Bs links. Any thoughts? Thanks!
Intermediate & Advanced SEO | | unirmk0 -
Software to Analyse Bad Links
Is it possible to get a pretty good idea of my site's link profile by merging the link data from Google Webmaster Tools, MOZ and SEMRUSH (backlinks). I would think that combining the linking domains from these three packages would create a pretty good profile. Once I create a list of domains that link to my site is it possible to run them thru MOZ so as to evaluate their quality? Last year I paid a reputable SEO firm to run a link analysis, process link removal requests and finally a disavow, only to see my domain authority decline from 33 to 24. So I am leary of the process. That being said I have reviewed the disavow file that was submitted last year and still see about a third of the low quality domains still linking to our site. Alternatively is it worthwhile to run a link detox report. Maybe it is worth biting the bullet and spending the $175.00 dollars to run a report. Our site (www.nyc-officespace-leader.com) does not have too many links so maybe I can research this manually. Thoughts???
Intermediate & Advanced SEO | | Kingalan10 -
How to do Spam Link Analysis before posting a link?
OSE provides Spam analysis for website link profile, Do Moz have a tool to check the link quality before placing a link? How to do Spam Link Analysis before posting a link?
Intermediate & Advanced SEO | | bondhoward1 -
How to build authority links and how they look ?
Hi how to build authority links and how they look ? If you could give a few examples so that i can see how it looks. and i have 9 linking root domains which is really low. so what are linking root domains ? and what i need to about that ? Thank you 🙂
Intermediate & Advanced SEO | | Ivek991 -
Are Navigation links different to static links
We are trying to reduce the number of links on our homepage. We could remove some fly out navigation links, We rank 1st on Google for some of these links. Would removing these hurt our SEO. The links are accessible 1 level down if we remove the homepage.
Intermediate & Advanced SEO | | Archers0 -
Link Building for "State" informational pages
I have a webpage for all 50 states for specific info relating to relocation and was wondering if there are any recommended links to work at getting for these pages. I would like to do "state" specific and possibly health related links for each page to help in the SEO rankings. I can see that if I just wanted to get 10 links on each page that is going to be 500 links I have to build and it is going to be very time consuming but I feel it is necessary. Thank you, Poo
Intermediate & Advanced SEO | | Boodreaux0 -
Link equity of ifram
If I link an iframe to pull its content - does that count as inbound link for the iframed content? Am I passing linklove to that page? I am on x.com and have an iframe pull content from z.com. Does this give linklove from x to z.com? (I am NOT asking if the z context is indexed in x, although I am weary to follow the most frequent statement that they do not. Google states that they will try to pull the content from the iframe, but don't guarantee it.)
Intermediate & Advanced SEO | | andreas.wpv0 -
Footer sitewide links
Here's a question - does having a "website designed by" reference in the footer of every page of one of your clients help or hurt? I have a major university .edu that I designed a site for one of their departments and it is just about to launch and they've allowed me to put a reference in the footer. I've had pretty good luck with this on my other clients' sites, but didn't know if this practice is seen as spammy. Thanks
Intermediate & Advanced SEO | | Chas-2957210