What to get from google Webmaster tools?
-
Hi everyone,
I've been doing optimization for our websites and tracking the results regularly but don't really know what the results actually mean. I heard that I need to check the traffic and organic results from Google analytics and Google webmaster tools. Everybody says something and not sure what to do?
Is there anyone clarify the SEO process for me - when to do what and why in simplest way?
Thanks in advance,
-
"I've been doing optimization for our websites and tracking the results regularly but don't really know what the results actually mean."
This is quite a broad statement. I'll take it that you already understand the important parts of the optimization process. So, the first question to address would be: What results were you trying to achieve?
If all you're going for is "more traffic," then you can simply look at Analytics and see whether or not organic traffic has noticeably risen or fallen to get a measure of your success. If your goal is more business, then you need to start looking at conversions and specific page flow within Analytics.
For instance, say you run an e-commerce site... perhaps you should look at the number of hits to the "thank you" page that users see after making a purchase. Is it getting more hits than it has in the past, and if so, does the increase in hits there correlate with your increased traffic, and does all of that together correlate with your SEO efforts? In a perfect world, things would look like this:
- Optimize your site
- Traffic noticeably increases
- Conversions noticeably increase
I'm sorry if this is all a little broad... it might help if we know exactly what "results" you'd like to track.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weird Google Analytics tracking question
I have a client that has a market place site, where people list goods and sell them, think something like Etsy. Instead of developing a system to show the users page views and things like that, does it sound reasonable to let them enter a Google Analytics property on the pages they list on, then let them monitor through GA? Does anyone see any fatal flaws in this thinking?
Reporting & Analytics | | LesleyPaone0 -
Why does Google dislike us so?
Hi all, Over the past 18 months one of the sites I look after, www.english-inns.co.uk, has taken a massive dip in Google rankings (as per the graph attached). To give you an idea of what the site is about, we're effectively the largest directory of inns in England and have a mixture of exclusive offers direct from member inns but also have some affiliate links thrown into the mix. In terms of steps taken to remedy our falling out of grace with Google, these have included: A complete website redesign Removal of any duplicate content 'Adding value' by including interactive maps, better search functionality, promoting exclusive offers, etc. Unfortunately none of this seems to have helped our situation and we are now sitting at some pretty horrible places in Google's SERP's. For example, even for the keyphrase "english inns" we only rank #5 and this is a term associate with our brand! Perhaps I'm missing something obvious here... can anyone see any glaring issues with the site? Any help would be most appreciated Mozzers. Cheers google-analytics.png
Reporting & Analytics | | dooberry0 -
Double click by Google - whats that all about?
Buongiorno from Latitude 53.92705600 Longitude -1.38481600... Ok ive watched the video, ive read the blog posts but what is Double click by Google? how do i get to use it?
Reporting & Analytics | | Nightwing
http://doubleclickadvertisers.blogspot.co.uk/2012/06/digital-marketing-platform-to-win.html Is it a seperate service to Adwords? Questions questions... Any insights welcome 🙂0 -
Accidental Link not being removed by Google WMT
I operate two sites for a client. One is a local business and one is their national business. I used the same template for both sites (with changes) but accidentally left a link in the footer to the local site. Now the local site is showing 12k backlinks from the national site. I removed the link over 2 weeks ago but it still shows up in Google WMT in the "Links to your Site" section. It goes to a coupon page and not a "targeted" page but 12k links to the local site is 6 TIMES what I had before. My question is: "Is there a way to get Google to remove the link from Google WMT?" More specifically force it. Like I said the link has been removed for over 2 weeks but it still shows up in the Local site's Incoming Links section of WMT. Thanks.
Reporting & Analytics | | DarinPirkey0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
Getting traffic for another site
Hi Everyone, Our website url/brand is very close to another website url/brand. We are non-competing entities. It appears as though this other company has begun a marketing program which has resulted in our traffic skyrocketing. However, it seems to have also resulted in our Pages/Visit and Visit Duration to decrease and our Bounce Rate to increase. Can anyone suggest how to deal with this type of scenario? Thanks,
Reporting & Analytics | | AC_Pro
Robert0 -
Webmaster Not found URLs
Dear All, I would really like help with this. Due to some unknown reason (another thread is open for this reason), my google webmaster is showing 7000 not found URL's. Now, when i try to find out the day these broken URLs were detected, webmaster is showing dates between November 2011 to December 2nd, 2011. I havent found a single not found error showing after 2nd December 2011. So does that mean that the mistake has been solved? Because daily webmaster is adding 200-300 not found URLs. Along with this, my traffic has dropped drastically since 12th December and has still not recovered. Are these not found URLs the reason for this sudden traffic drop? If so, then i m ready to find someone for paid seo to remove this error. I would love to have some concrete answers for these questions. Thanksss
Reporting & Analytics | | hith2340 -
How long does it take to get results from the Term Extractor Tool?
Hi! I entered a web page into the Term Extractor Tool, and it's been running for about 3 minutes now. How long does it usually take? Thanks 🙂 Kelley
Reporting & Analytics | | kinsana0