Strategy for retiring brand
-
Hi guys,
I have a client who bought over a fairly well known competitor. They now want to amalgamate the brands and redirect visitors from the competitor's site to their site. There is a healthy volume of organic search queries for the competitor's name. I was thinking about the following strategy:
- Email all subscribers to let them know about the change
- Use a meta refresh redirect on the competitor's site to explain about the move
- After a set period, remove this meta refresh and replace with a 301 redirect
- Use a canonical tag on the competitor site assigning value to the main brand
- Set up a landing page on the main site that's optimised for the competitor's brand name and explains about the move.
Do you think that this is a good strategy for managing the transition?
Thanks!
-
Thanks Kevin. I'm planning to link the email to the landing page, which will hopefully also pick up organic queries for the old site's name. I'll include a press release in the to-do list!
-
Yes. I would also distribute a press release and have the email link to it (or a link to your landing page) for additional info to keep the email minimum in length.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to absorb discontinued brand/domain?
Our parent company is looking to absorb the domain of a brand we are discontinuing. The domain we want to absorb has a thousands of blog posts from 2010 onward. Much of the content is old but still high-converting. We would like to keep as much of the potential traffic as possible, but we don't want the parent website to become too large or lose credibility with too many 301 redirects. Any advice on the best way to do this?
Technical SEO | | NichGunn1 -
Does having dots in my brand name hurt my SEO? ie: BoatU.S. vs BoatUS ?
Our official brand name has dots in it and we're wondering if having those dots will hurt our organic ranking and (or) lead to a mis-interpreted crawl by the bots..
Technical SEO | | BoatUS0 -
Top domain(s) not at all showing up for branded keywords
Hey guys! Hope you're all doing well. I need your smart brains for a problem the company I work for is currently facing in the realm of SEO. They wanted to hire someone to find the problem, but I thought I would reach out to you guys, first, to at least try and narrow down the long list of things we could look at/investigate. I put the info (briefly) on 3 slides, and would really appreciate any and all insights you can offer me: https://docs.google.com/presentation/d/12d0YH7BNdCIpJ86d95uBOtOWphWQ3NB1kwDYeOzIt-U/edit#slide=id.g19145c9fa5_0_0 Thank you in advance!
Technical SEO | | michelledemaree0 -
Brand page meta tag
I have around 100 brands on my website (with 100 different pages.) Please suggest me best way to create meta tags for all brand pages.
Technical SEO | | Obbserv0 -
What's Moz's Strategy behind their blog main categories?
I've only just noticed that the Moz' blog categories have been moved within a pull down menu. See it underneath : 'Explore Posts by Category' on any blog page. This means that the whole list of categories under that pull-down is not crawlable by bots, and therefore no link-juice flows down onto those category pages. I imagine that the main drive behind that move is to sculpt page rank so that the business/money pages or areas of the website get greater link equity as opposed to just wasting it all throwing it down to the many categories ? it'd be good to hear about more from Rand or anyone in his team as to how they came onto engineering this and why. One of the things I wonder is: with the sheer amount of content that Moz produces, is it possible to contemplate an effective technical architecture such as that? I know they do a great job at interlinking content from one post onto another, so effectively one can argue that that kind of supersedes the need for hierarchical page rank distribution via categories... but I wonder : "is it working better this way vs having crawlable blog category links on the blog section? have they performed tests" some insights or further info on this from Moz would be very welcome. thanks in advance
Technical SEO | | carralon
David0 -
Best strategy to handle over 100,000 404 errors.
I recently been given a site that has over one-hundred thousand 404 error codes listed in Google Webmasters. It is really odd because according to Google Webmasters, the pages that are linking to these 404 pages are also pages that no longer exist (they are 404 pages themselves). These errors were a result of site migration that had occurred. Appreciate any input on how one might go about auditing and repairing large amounts of 404 errors. Thank you.
Technical SEO | | SEO_Promenade0 -
Best SEO strategy for a site that has been down
Because of hosting problems we're trying to work out, our domain was down all weekend, and we have lost all of our rankings. Doe anyone have any experience with this kind of thing in terms of how long it takes to figure out where you stand once you have the site back up? what the best SEO strategy is for immediately addressing this problem? Besides just plugging away at getting links like normal, is there anything specific we should do right away when the site goes back up? Resubmit a site map, etc? Thanks!
Technical SEO | | OneClickVentures0 -
Recently revamped site structure - now not even ranking for brand name, but lots of content - what happened? (Yup, the site has been crawled a few times since) Any ideas? Did I make a classic mistake? Any advise appreciated :)
I've completely disappeared off Google - what happened? Even my brand name keyword does not bring up my website - I feel lost, confused and baffled on what my next steps should be. ANY advice would be welcome, since there's no going back to the way the site was set up.
Technical SEO | | JeanieWalker0