URL Folders and Naming Convention Changes?
-
1. We’re looking for some clarification in regards to our URL structure. Currently, at our product level we have http://www.ties.com/v/a/elite-solid-black-black-tie however the parent URL is http://www.ties.com/black-ties.
a. So here are the question. How much is this hurting because semantically the naming convention of this URL and weird and doesn’t follow logical patterns. In other words. Should the product page for this be http://ties.com/black-ties/elite-solid-black-tie. How bad is this hurting us?
b. If we were to change the ULR structure, should we do it in phases or all at once? We don’t want to get penalized. We have well over 3,000 product pages.
-
Hi Omar,
The URL structure really won't hurt you. In fact, your product-level URLs are better than most since they use actual keywords in them. Any more, Google and Bing do a good job of understanding all kinds of URLs. If you had a brand new site, I'd say go with the URL you suggested in (a) but for an existing site with thousands of pages, you won't see any noticeable impact by making this change.
With your URLs, you want to make sure your internal linking structure makes it clear what pages are first, second, third, etc. in the hierarchy (how and where you place links). You also want to make sure Google and Bing are indexing all of those pages (meaning, Google and Bing can find all the URLs). So long as those two things are happening, you really do not have a problem.
I hope that helps. Thanks,
Matthew
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Submitted URL has crawl issue - Submitted URL seems to be a Soft 404 - but all looks fine
Google Search Console is showing some pages up as "Submitted URL has crawl issue" but they look fine to me. I have set them as fixed but after a month they were finally re-crawled and google states the issue persists. Examples are: https://www.rscpp.co.uk/counselling/175809/psychology-alcester-lanes-end.html
Technical SEO | | TommyNewmanCEO
https://www.rscpp.co.uk/browse/location-index/889/index-of-therapy-in-hanger-lane.html
https://www.rscpp.co.uk/counselling/274646/psychology-waltham-forest-sexual-problems.html There's also some "Submitted URL seems to be a Soft 404": https://www.rscpp.co.uk/counselling/112585/counselling-moseley-depression.html I also have more which are "pending", but again I couldn't see a problem with them in the first place. I'm at a bit of a loss as to what to do next. Any advice? Thanks in advance.0 -
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
IP Change
Hello MOZ friends! We recently changed servers and subsequently had a change in IP. It's a better and faster server but have seen a significant drop in SERPS. Could this be a result of moving the site? Thanks!
Technical SEO | | wearehappymedia0 -
Removed URLs
Hi all, We have recently removed 200+ articles from our blog. However, those links are still being shown on Google weeks after their removal. In there a way to speed up the process? What effect will this have on our SEO ranking?
Technical SEO | | businessowner0 -
Removing a URL from Search Results
I recently renamed a small photography company, and so I transferred the content to the new website, put a 301-redirect on the old website URL, and turned off hosting for that website. But when I search for certain terms that the old URL used to rank highly for (branded terms) the old URL still shows up. The old URL is "www.willmarlowphotography.com" and when you type in "Will Marlow" it often appears in 8th and 9th place on a SERP. So, I have two questions: First, since the URL no longer has a hosting account associated with it, shouldn't it just disappear from SERPs? Second, is there anything else I should have done to make the transition smoother to the new URL? Thanks for any insights you can share.
Technical SEO | | williammarlow0 -
URL structure
Hi, I am in the process of having a site created which will focus on the Xbox 360, PS3, Wii and PS3 Vita. I would appreciate some advice when it comes to the URL structure. Each category mentioned above will have the following subsections News
Technical SEO | | WalesDragon
Reviews
Screenshots
Trailers Would the best url structure be? www.domain.com/xbox-360/news/news-story-headline
www.domain.com/ps3/reviews/ps3-game-name Thanks in advance for your help and suggestions.0 -
Multiple URLs and Dup Content
Hi there, I know many people might ask this kind of question, but nevertheless .... 🙂 In our CMS, one single URL (http://www.careers4women.de/news/artikel/206/) has been produced nearly 9000 times with strings like this: http://www.careers4women.de/news/artikel/206/$12203/$12204/$12204/ and this http://www.careers4women.de/news/artikel/206/$12203/$12204/$12205/ and so on and so on... Today, I wrote our IT-department to either a) delete the pages with the "strange" URLs or b) redirect them per 301 onto the "original" page. Do you think this was the best solution? What about implementing the rel=canonical on these pages? Right now, there is only the "original" page in the Google index, but who knows? And I don't want users on our site to see these URLs, so I thought deleting them (they exist only a few days!) would be the best answer... Do you agree or have other ideas if something like this happens next time? Thanx in advance...
Technical SEO | | accessKellyOCG0 -
URL Structure
Hi Guys, I'm in the process of creating a very exciting startup aimed at the baby industry. It's essentially a social commerce question where parents can shop for products, create lists of products and ask questions. The challenge I'm facing is how best to structure my URLs from an SEO standpoint. For example a common baby topic such as "feeding", can sit in all three categories: Shopping category aggregates all products related to feeding List category aggregates all lists related to feeding Question category aggregates all question and answers on feeding So for that keyword "feeding" you have 3 potential landing pages. What I was wondering is what is the most effective way of doing it? I was thinking of something along these lines: /shopping/feeding /baby_list/feeding /ask/feeding Would love to hear your points of view on this. Thanks! Walid
Technical SEO | | walidalsaqqaf0