How do I get Google to rank the right page?
-
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page.
The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero.
How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better.
Can you help please?
-
Thanks for the great answers. My problem is that my home page http://www.global-lingo.com/ has no reference to Arabic Interpreting at all. My Arabic Interpreting page http://www.global-lingo.com/interpreting-services/arabic-language-interpreted according to SEOMoz's own tools is nearly perfectly optimised for the term I want to rank for. Unless I'm missing something really obvious.
I guess my best option is to build back links to the page in the vague hope that Google changes it's mind. As you can see from my site I'm trying to rank with targeted pages for a whole host of Translation and interpreting terms. Some work really well and other not so. Any advice would be appreciated.
-
Richard,
There is some good advice here and I would add a suggestion. Look at your meta description for each page. If you were searching for Arabic interpreting and both were there as the only choices, which would you choose?
If, more people click through to your site based on a good meta description, i believe you will see an increase in ranking for that page. Remember, if the meta description sends them there, they need to find similar on the page or they will bounce.
Also, I looked at US search and then UK and find that Arabic interpreting is searched less than interpretation which is less than interpreters. Also, it seems that translation, translating, etc are used more than interpret. You may know this already and have a plan for ranking on those as well, but something you might try is to use "... for Arabic interpreting/translating here in the ...." in your meta desc.
Be interesting to see affect.
Best,
-
Hey Richard
I get this page on Google UK for that term:
http://arabtrans.com/interpretation.html
Guessing that is not you so a link may help but the quick and dirty answer is.
1. Make your Arabic Interpreting Page more relevant for that term (internal anchors + on page)
2. Make your homepage less relevant for that term
Then, yep, do a bit of guest posting, quality blog commenting or some such and build some relevance for that page.
That said, I am seeing different results to you so have you tried this query in an incognito search window or some such as you may be seeing personalised results.
Let me know how you get on and will try to feed back more.
Marcus
-
Are you able to change any of the current links with pertinent keywords to the inner page? That's a good first step. The real solution would be link building to the inner page for relevant keywords. Adding a couple more links from the homepage to the inner page would also help if done correctly.
As a quick fix, you can do two things. The most logical would be to show a flyout advertisement-like block that links to the inner page from the homepage. This will make sure anyone looking for Arabic interpreting will at least be able to get converted in the mean time. The alternative would be to get referrer data and automatically redirect, assuming referrer data is available (it may not be, in the majority of cases).
-
You would have to target backlinks more towards your specific page. While doing that, I would focus on your home page to help increase conversions. Maybe put a quick form on there, or a easy way to get to your specific page.
Jay
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Drops
Hi I'm seeing a few category pages drop out of Google for certain keywords but not others, I'm trying to work out why & see if this correlates to a drop in conversion Organic Traffic isnt down, but conversion is so I'm trying to identify where its coming from - a lot has come from the homepage, but we have also lost a lot of positions across the site. has anyone noticed any google updates in Jan? Example of the page https://www.key.co.uk/en/key/shelving-racking Keywords lost in top 10 UK Google: <colgroup><col width="199"></colgroup>
Conversion Rate Optimization | | BeckyKey
| racking shelving |
| shelving racking |
| racking shelves |
| industrial shelving unit |
| racking storage |
| shelf racking |
| shelving units industrial |
| industrial pallet racking |
| shelf racking system |0 -
Anything Good or Bad about Google Trusted Stores ?
We are looking to implement Google Trusted Stores. We don't use PPC but we think that the badge on our website will be helpful for us and our customers. Do you have any experience, positive or negative, with Google Trusted Stores as either a merchant or a customer? I am looking for moz member experience before we make a commitment. There have been some previous Q&A threads about Trusted Stores and a number of good articles on the web, including this one at SearchEngineLand. and this one at eConsultancy Thanks for anything that you care to share.
Conversion Rate Optimization | | EGOL1 -
Better Conversions with Java Script Pop Up Form or with Independent Page (URL)?
Greetings MOZ Community? I manage a commercial real estate site (www.nyc-officespace-leader.com). Visitors view listings (for example:http://www.nyc-officespace-leader.com/listings/303-broadway-building-office-sublet-11189sf). If they want more details they click on the "Interested In This Space, Contact a Broker" button. They get directed to a contact us form like: http://www.nyc-officespace-leader.com/contact-us?from_listing=303-broadway-building-office-sublet-11189sf We are redesigning this form. Remove much of the text and allowing the visitor to check questions pertaining to the property, like "Schedule a Tour", "Get Floorplans", "Details on Similar Space'. Currently this conversion form is on its own URL, and as such has menus on top, which I am concerned could distract the visitor. Would we get better conversions if this form was a Java script pop up with no menus. That way there would be no distraction for the visitor and we would have a better chance of converting them. Any thoughts? Also, we are using Google Tag Manager and Google Analytics to track conversions. Would changing to a Java Script pop up form have any implications for tracking? Thanks everyone!!! Alan
Conversion Rate Optimization | | Kingalan10 -
Is it Easier to rank High Authority Websites?
I have been doing SEO for several years and I know LOTS of things play into factor when it comes to rankings, but what's your thoughts on ranking pages on a high authority websites vs a fairly new website? I'm thinking about buying an old domain and building links to it, rather than continuing with my fairly new domain. Do you think I have a better chance taking this route??
Conversion Rate Optimization | | aldona000 -
Help with ecommerce duplicate pages and SEO advice(magento base site)
Hi, We have a magento build site (www.mokee.eu) and are selling our own branded goods. So far it is a very limited range of products. It's 1 baby crib in 5 variations. We recently started getting more sales from the site, so I started to look a bit more into optimising our site. I rewrote item name, created better descriptions, added meta titles and description etc. and subscribed to the MOZ analytics platform to understand a bit better ways to improve things up. From what I saw we have a big issue of duplicated content because our product pages are the same and only the product colour changes, which is something google apparently doesn't like However it is important for us that each colour get referenced by google so people who search for grey cot can find a picture of our grey cot etc... Also I was thinking to create only on multi variation page with all colour but when you have only 1 product to sell it might look a bit empty on the site. 1- Do you guys have some advise on how to go round this issue? 2- Do you have any other advise for my site in particular to optimise things and actually do you think i should be worried at all with such a small catalogue? Thanks Sam
Conversion Rate Optimization | | mokeestore0 -
Rich Snippets not showing up in Google
Hello everyone, Can anyone figure out why my Rich Snippets aren't showing up in Google searches: Their webmaster tool displays it perfectly, but I never see it in search results: http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.cleanedison.com%2Fcourses%2Fbpi-building-analyst-envelope-shell-combo%2F Perhaps it's only my IP? Any insight would be great. Thanks
Conversion Rate Optimization | | CleanEdisonInc0 -
Ranking at 8, 9, & 15... Is this self-cannibalisation?
@ 8 is a blog about a youtube video review a customer made of the product. Blog title includes keyword @ 9 is the product page itself and includes a rich snippet video @ 15 is a blog about the product by an independent professional in the field - again the blog title contains the keyword. The page I want to rank highest is the product page which is currently at position 9. If it were you would you delete the keyword from the blog titles? Or is that just going to lose me those blog results and do little/nothing for the product page. Thanks EDIT: I should have said... both blog pages link to the product page and the keyword is the anchor.
Conversion Rate Optimization | | Brocberry0