All In One SEO Plugin & Titles
-
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy.
I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post:
Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title
Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title
Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life.
how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe
I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
-
Grace:
Arrgh!!!
No, no, no...the advice given to you is all wrong! It's generic and outdated. And it's not appropriate for you
I know because I am an editor and TV news guy turned "web strategist" and SEO guy.
My clients include leading authorities in the nutrition, health, food, and fitness fields. Many are leading authors and experts.
Nor will the generic keyword advice you will find in most guides prove to be especially helpful. That's because you have something rare: the ability to create high quality content for both your own site and other sites.
There is a pretty easy way through a Wordpress plug in of applying one or two key phrases to each blog post, (past and future) while also picking up the headline of the post (which should be especially written with this in mind.)
The meta descriptions should combine general info on your site with specific i nfo on the specific post.
I'm not sure what you mean by "attaching key phrases". Are these meta keywords (don't bother) or tags within WordPress designed to bring up similar posts for readers?
I agree that it all begins with which keywords you are targeting. It sound to me like you may be dividing your focus.
For example, in the SEO title cited, there is no indication of the topic of the blog: Dessert Recipes. You may be getting useless traffic from people who want to buy chocolate cakes from a shop or mail order. And what if I'm not interested in chocolate cakes but pineapple cake? There is no indication the blog may be useful.
Feel free to PM me. I have more than enough on my plate on the moment (so to speak!) but would be happy to talk to you on the phone.
-
Roberto thank you very much for the resource, by the way am I handling it all wrong so far based on the information I provided in my question? I'm trying to get a starting point of what I might be doing right or wrong.
-
Grace,
I would suggest for you to read up on keyword research before you hire somebody. Below are three great and free sources from SeoMoz regarding keyword research and should put you on the appropriate path.
http://www.seomoz.org/beginners-guide-to-seo/keyword-research
http://www.seomoz.org/article/keyword-research-guide
http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
What is the best way to do a one time rankings check of 10000+ keywords
Title pretty much sums it up. At the pricing moz offers this is not practical. Even at their highest tier i would only get 3700 keywords, so it would take several months to get the results.
Keyword Research | | adriandg0 -
Do you know about SEO and PPC co-optimisation model?
I would like to know where can find Bill HUnt's courses. He used to teach at CLICKZ academy but it seems de do not have the course right now, Many thanks, viviana
Keyword Research | | UNIVERSIDADES0 -
Ranks moving up & Down for a certain keyword search
Hi, We had lost rankings for certain keywords completely from google's index about 5 months ago. Recently the rank for the keyword reappeared on google. But it keeps moving up and down. One day on 26th position, next day it is on 45th position, then it comes back to 30th position. This has been going on for over a week now. What is the cause of this ? can someone shed some light on it ? Thank you
Keyword Research | | orion680 -
Learning SEO and Coding
Hi I have read a number of ppl suggest that the best way to learn SEO is to build a low stakes site and experiment and measure how the effects of those experiments. Agree? Disagree? Anybody have success doing this? Anybody find it a waste of time? Finally, I know Code Academy, what are some other good resources? Thanks
Keyword Research | | IOSC0 -
Image Description & Image Title
Our site allows us to update via WYSIWYG editor. When adding photos to our pages it gives us the option to add (Image Description) & (Image Title). When optimizing a single page how should we properly be filling these in? Should Image title be keyword we are trying to rank for? If so, should we be following proper keyword density ratio to avoid keyword stuffing? Thank you
Keyword Research | | TP_Marketing0 -
Niche vs One massive site
In the past I've done fairly well building niche sites for automotive accessories. The problem is, it's hard paying attention to 50+ sites after a while, and the quality ends up going down. Because of this, I've decided to focus on one large site for trucks and their accessories. I have a site called truckprofile.com where people can create profile pages for their various trucks. It gets fair traffic for not doing much with it. I recently threw a blog on the site: truckprofile.com/blog. This will be my area for posting articles on niche, commonly searched, easy to rank for phrases. So my questions are: Is building one massive site better? If so, how should I structure the blog area so that each article ranks well? Would it be better if they were well categorized pages in wordpress instead of blog posts? By posting all the articles on a single site, does that mean it will be harder to rank for any single thing since the topic is so broad? Any suggestions would be greatly appreciated.
Keyword Research | | daenterpri0 -
SEO research via Google Adwords
I've read several times of this technique for determining if a particular keyword phrase is worth the effort of optimizing for in organic search. In Adwords create an Ad Group with a single exact match keyword phrase and let it run in Adwords until you have enough clicks to measure valid results (I've often heard 200-300 clicks). If you are unable to convert the search term via paid search, the theory goes, it's probably not worth the effort to rank top 3 for that phrase and you should put your efforts elsewhere. Do any of you use this strategy? If so, have you found the results to be pretty consistently accurate? Thanks, Mark
Keyword Research | | DenverKelly1