Non-branded search before branded search in Google Analytics
-
A lot of organic search phrases contain branded terms. Does Google Analytics provide a possibility to track wheteher the first interactor with the website is due to a non-branded search term?
Example: On monday someone search for 'online shoes' and on thursday this visitor search for 'shoestore.com'. Ist it possible in the Thursday report in Google Analytics to see that this visitor has first arrived on the site with the search term 'online shoes'?
The same question can be asked for direct/none traffic. is it possible to see whether these visits ca be attributed to an organic search term?
-
Hi Dan,
I understand the difference between the searches.
I wonder whether it is possible to check if a visitor that uses a branded search term did visit the site earlier with another search term.
-
Hi
To track brand search you'd want to create an advanced segment - create one to show branded keywords and other that show non-branded keywords. The more unique your brand name, the easier these are to create. Like "zappos" (and you'd want to include mis-spellings, "zapos" "zappo" etc).
Direct traffic is someone typing your website directly into their browser - so no search is taking place. By "none" maybe you mean "not provided" (which is when Google doesn't share keyword data from logged in searches) in which case there is no way to get this branded/non-branded in analytics.
-Dan
-
I don't use GA very often (I use a paid analytics package i my day job) but I think this page from google on multichannel attribution might help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?
We’re promoting our sub-page it's http://www.flightcentre.ca/flights/london on our homepage under the slideshow so I need to see how many people went to the homepage, then went to this page, and then converted (enquired or booked.) What I can’t see is how many people did that. I know how to look up how many people landed on that page and then converted, but I need to know how many people navigated there and then converted. Is that possible? I can only see Goal Completions if I look at that page as a landing page, but that only presents a very slim view of the total visits when compared to those pages generally. Any way to check the entire behavior or activities happening through this page i.e. /flights/london?
Conversion Rate Optimization | | flightcentre200 -
Google Adwords Offered to Redesign My Website & A/B Test... Thoughts?
I received a call from the Google Adwords team today offering to redesign major pages of my website & A/B test their design against mine. The rep said that this is not a standard service they offer and that we had been "selected". Despite it's overt marketing overtones, I would hate to pass by the opportunity to apply Google's conversion insight to my site. Has anyone experienced this before? Good experience? Bad experience?
Conversion Rate Optimization | | Glathrop1 -
Any way to track an Email Href in Analytics ?
Moz, To help with our conversion tracking efforts is it possible to track contact Email Href clicks ? Preferably using Google Analytics so i can filter them into my reporting, Thank you, James
Conversion Rate Optimization | | Antony_Towle0 -
Google Image Search Case Studies for E-commerce?
Is anyone aware of any e-commerce stores that have any sort of conversion rate from image search? Have any particular changes they've made resulted in an increase or decrease in sales?
Conversion Rate Optimization | | Alex-Harford0 -
Analytics : Goal tracking for multiple payment methods
ello! I don't know if anyone else has come across this problem, but our ecommerce site offers two payment methods during checkout. I've set up goals and they successfully record the total number of transactions. Our site offers two payment methods (credit card and purchase order) and once you hit the 'select your payment' page, you're directed to different pages to make payment and end up on the thank you page. I created two goals, a credit card one that has "funnel" turned on and lists every page a 'credit card' customer would undertake, and a 'purchase order' goal listing all the pages a customer who undertake when making a "purchase order" payment. Google is however recording figures for both. Say I had 10 credit card orders and 5 purchase order, my Goals report 15 for both. Anyone come across this?
Conversion Rate Optimization | | Bio-RadAbs0 -
Rel=author: inactive google+ better than no authorship?
some doubts about implementing rel=author: I have no google+ account so far and I have no intention to start activities in google+. Shall I still add rel=author and create a new empty google+ account (without google+ activity but using gmail) or would you recommend rather not to add rel=author in this case? I have 2 sites ranking in top10 SERP for my targeted keyword. One online shop and on another domain a non-commercial site with information on the topic. Would you rather associate same or different google+ accounts (from different people) with these two sites for both rel=author and rel=publisher? thanks.
Conversion Rate Optimization | | lcourse0 -
Testing Google Tag Manager
Is there a way to test if the Google Tag Manager is set up correctly? Am I right in thinking that the only code that will be output on the page will be the actual embed code, eg: SCRIPT REMOVED Cant work out if there is an issue with what has been set in the account of if there is a problem with how the code has been added to the page..
Conversion Rate Optimization | | edwardlewis0