Tool for Local Keyword Research by US State
-
I want to find out keyword research about a specific US State but Google's tool only gives me data by Country.
Is there something else I can use?
-
Hello there SeedofIntention!
You're right - this thread is very old. I highly recommend that you check out the beta of Moz Local Market Analytics which is breaking ground in providing local keyword volumes:
https://mza.bundledseo.com/local-market-analytics-announcement
-
Hello is there an updated post on this please? the keyword tool is different now. can't find the traffic source, to search by state
-
Hi SaraSEO,
Good advice from Robert. I want to add that it's important to understand that, if what you're engaging in is a local campaign, there is currently no keyword tool that will give you accurate city-related search volumes. From your question, I'm not positive whether you are looking for this (for example, looking for search volumes for terms like 'pizza chicago' or if, because you mention searching on a state level, your intent is something other than this.
-
Yes, it is 'geared' towards ppc, but that should be a small issue. Another step or two will likely get you close to where you want to go.
When I do KW research (we do SEM, so PPC and SEO) for some great clients. You have to put in a max CPC to get the table when using multiple KWs. Ignore that it is PPC.
When table shows after max CPC (if CPC is $20 max go to $21) so that I get the max clicks available. Then, go back to Keyword tool (helps if you duplicate a tab and have them side by side). In the KW tool I add the same keywords but with the state (auto tires and auto tires Texas, replacement tires and replacement tires Texas, so forth) I also do broad and exact match - this gives me a sense of what are people really searching on for a localized client.
Then, I can infer the search traffic from the impressions that show on the traffic estimator by looking at all. Again, you put it in using an excel file and you can export for the inference piece. No, it is not a perfect tool, but if your list of KW's is not overly long you can at least get a good idea.
hope this helps.
-
Thanks for the tip!
However, the Traffic Estimater seems very geared towards PPC not SEO and that it can only give me the potential of a single not keyword, but comparison of many keywords or assistance expanding my list.
Am I missing something? This seems like something that should be relatively easy....
-
Sara
In the keywords tool at upper left you will see: Tools, Keyword Tool, Traffic Estimator. Click on the Traffic Estimator. (see Image)
In this, when you click on location you have the option to target by City, state, etc. You will note that once you start you will be given the option of advanced search which will give you a map that is convenient if doing more than a couple of states/cities. If you do some and get a redundant error, it is likely that you left in US and just need to delete it from the search. (this is all fairly straight forward). A caution is that if you have a fairly long list and ran it in KW tool without using a csv/excel file, copy it before going to the Traffic Estimator as it will be lost and you will need to retype.
This should help you in targeting.
All the best,
Robert
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Coworker and I see totally different keyword volumes on same paid keyword planner account
My coworker and I are both connected to the same company's paid keyword planner account but are using our own individual google accounts to log in. When I look up the keyword "joint bank account" I get a search volume of 9,900, while she gets a search volume of 2,900. Does anyone know why this might be? Do we know which might be more accurate? This doesn't seem to be connected to Google lumping semantic variations together. I've seen it happen way before that update. It's hindering our headline pitching since the volume she sees does not meet our minimum search threshold. Any insight would be greatly appreciated! Thanks, Laira
Keyword Research | | CTI1 -
I understand it's been asked before, however moz staff is telling me keyword's capitalization is treated as a separate keyword.
So there I was looking through my rankings like every other day, when I see a lowercase and uppercase version of a keyword. Most times I see this, I see them with the same rankings, and even researched this about 5 months ago, when I came to the conclusion that google treats them the same way. However, this day I saw them as different ranks, same keyword, only capitalized 1st letter of the 2 word keyword. I asked moz staff about this, as I felt it was an error. But was met with the answer that google does indeed treat these keywords differently. My line of thought was that the rank checker didn't check both the lowercase and uppercase keyword at the same time, and SERPs happened to change when the second word was checked for rank, returning a different rank. So now, I am in doubt again, as to uppercase and lowercase keywords being different or the same in google's eyes? I honestly don't know why a uppercase keyword would have different motive from searcher than a lowercase when many time not, searchers can't even spell the keyword correctly.
Keyword Research | | Deacyde0 -
Termexplorer good tool for keyword research or not?
Hi Mozzer, Did you have tested the "Term Explorer" tool for the keyword research? Is it a good tool? Can we trust the results? Thank you for your help. Regards, Jonathan
Keyword Research | | JonathanLeplang0 -
US UK KW research regional variations
Hi What words phrases do you think one should research to see what US searchers would use if they want to get an artefact valued such as old jewelry to furniture to sporting memorabilia or just want to get that work of art on the wall valued that they have had in the family for years. Obviously i will be carrying out kw research (& have been) but just interested in asking some real life Americans what they would search for ? In the UK its mainly 'Valuations' orientated keywords but in the US its looking like 'Appraisals' related are used much more. Any local knowledge suggestions appreciated 🙂 All Best Dan
Keyword Research | | Dan-Lawrence0 -
How to choose a Keyword
I searched around for this answer first but got information overload. I write a photography blog and tonight I will put up a post of photography from around Jiyugaoka Train Station. I will probably call the post Around Jiyugaoka Station or Around Jiyugaoka or something like that. I like in Jiyugaoka (a part of Tokyo) so I have other posts that I have keyworded for Jiyugaoka. What is the best way to determine what is the best derivative of 'Jiyugaoka Station' to choose for the best traffic? I assume I could enter them in to manually into the Keyword Analysis but is there is easier way that would give recommendations?
Keyword Research | | ShootTokyo0 -
Keyword Moderator List
Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
Keyword Research | | IrishTimes
buy [keyword] online
cheap
cheapest
best
top
free
[country name]
[area name]
store
shop
purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin1 -
Page keywords
How many keywords should the home page of a Real Estate site be optimized for?
Keyword Research | | bronxpad0 -
Keyword variations
I have a question about keyword variations. To be specific, let's say "blue upside down cars" has low competition but fairly low traffic. However, the shortened variation "upside down cars" has low competition but extremely high traffic. Can I double my bet by going ahead and using "blue upside down cars" whereby in some instances Google would refer traffic based on the entire keyword, but it would also refer traffic based on the the last part of the keyword which has the higher traffic ("upside down cars"). In this case, we would optimize around "blue upside down cars" with hopes of getting traffic for both keywords (the long tail and longer tail). Is there any reason not to pursue this strategy? I hope I made sense!
Keyword Research | | amandahx20