Big Traffic Drops in Bing
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I have a client that has been struggling with their organic traffic the over the past several months. We figured they had been hit by Penguin and some of Google's other algo changes...But I just dug in a little deeper in Google Analytics, and their traffic is actually up year over year for Google organic, but they are down 75% + for both Bing and Yahoo organic. They drop seemed to occur around April, 2012, and they have rapidly lost Bing and Yahoo traffic ever since. Can anyone help explain why this might be happening? A Bing and Yahoo algo update? Or just fewer people using those search engines possibly? I'm not quite sure how to make up for all the lost traffic in Bing and Yahoo. Any suggestions are appreciated!
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Thanks Keri. I did check Bing Webmaster Tools to make sure the site was still verified on there and that there were no glaring errors showing up. It all seemed to be fine, but I'll continue to keep an eye on it and see if there's anything that I might be missing. If Bing isn't recommending anything or telling me that anything is wrong, I just can't imagine what happened to make the traffic drop so much on Bing and not on Google! Very strange...
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I'd first verify your site in Bing's Webmaster Center and see if there are any notices there for you. They're like Google in that they've got a good webmaster tools program that will point out problems/penalties/crawling errors that they find.
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