Landing Pages
-
Howdy Guys,
We currently have around 19 landing pages that are near enough identical for each make of car.
The content on each page isn't identical but you can tell its a template.
Do you think we should change this and just target models instead of makes.
Thanks,
Scott
-
I think this is borderline and the kind of thing Panda hit in some cases. While the pages aren't true duplicates, they do appear a bit thin - they're basically the same content with a few brand-related keywords swapped out. It really comes down to scope, though - if you spun out 100s or 1000s of these, you could really dilute your index and even creep into potential Panda penalty territory.
With about 600 pages in the index, though, and these accounting for only 19 of them, it seems like your risk is pretty low. It would be great to build out the content and make it more unique, but I don't think you're in any immediate danger. You don't want to NOINDEX or block these pages somehow, because I assume you're trying to get some mileage out of the long-tail keywords. My best advice is to try to beef them up and don't spin out too many variants (100+ of these pages with a 600 page site would be dangerous).
-
Hi Scott,
I'm not an expert on Panda but from what I personally have gathered is most of the sites hit were ones involved in some form or another with link exchanges, or "bad" paid seo services. The paid services usually used some severally black hat tricks to get immediate results, get their money and run. Duplicate content is something to worry about but using a template is not going to cause any problem unless you are dynamically creating content based on every possible keyword, resulting in millions of pages with very little differences.
As far gathering the long tail keywords.. I have used Google Ad Words, keyword suggestion tool. Type in some broad keywords, and let them suggest some keywords play with the filtering settings and see what keywords are the most appropriate for your market that also have the best traffic, then optimize for those.
The keyword suggestion tool is located in Google Ad Words > Tools & Analysis > Keyword Tool
Hope this helps
Don
-
Great reply Don!
The main reason to ask the question really is for general knowledge.
Our main site was hit pretty hard in the penguin update back in April and we have been removing links and completing overhauling our website to try and get out of the penalty.
We / I was just checking this couldn't be effecting the panda update neither.
We are thinking of targeting the models slightly more though like "bwm 3 series warranty"
How do you fully test long tail keywords...
-
Hi Scott,
I will comment on the template part first. There is no problem with using a template, most websites do. I looked at your site, the content on each page is different enough not to warrant any concern.
I do wonder why you asked the question other then that, are your worried about Google Ad Ratings, or just keyword optimization or just general seo?
Overall I will just add this, if you're trying to rank in the top SERP's for YMM (Year / Make / Model) you may have trouble because those are hugely contested keywords. And your service really isn't something that "most" people would expect to see when searching for their YMM. However, it is something they may want to see if they search for YMM + warranty or extended warranty. Which is why I would suggest evaluating the long-tail keywords and seeing if I can get those to rank first.
Hope that helps,
Don
-
Hi again Scott,
I would emphasize more the car´s brand but since there is no need to navigate trough those landings to select your brand, template usage its fine.
Kind regards
-
When I say they are the same template, here is an example:
Let me know what you think of the above.
-
Hi Scott:
Does those landing pages have correlations with ecach other? Users should navigate trough one or more of those landing pages to buy the product? If so, i would highly recommend to customize every template to the product in question. If not, there is no problem for using the same template IMO.
Kind regards
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Critical Page Problems.
As I design my new pages I place them into the page optimizer. When I place the keyword in that I am trying to rank for my page is coming up as an A. With that said, I am still receiving error messages with critical fix results. Here is a screenshot of this: http://screencast.com/t/DuUrP8xM Curious on how I should fix this? The pages are directly on my blog which makes it accessible to search engines ( So I think). Any input would be greatly appreciated.
On-Page Optimization | | Jasonalanmagic0 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
Changing the url of a page
Hello. I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved? Thank you!
On-Page Optimization | | nyc-seo0 -
Dupelicate content home page and custom page question
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9. As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles. The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc. Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page. I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings. AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table. Thanks for any advise on this.
On-Page Optimization | | anthonytjm0 -
How do you fix on page SEO ?
I have been trying to push my foundation website in organic search results for competitive keywords , i have been not been so consistent in raking our website in top search results of Google. can some one recommend the guidelines and activities which can really push my websites to Google first page. More Info: about our foundation We are the worlds largest school meal run ngo in the world feeding over 1.3 million school children in India Wesite url www.akshayapatra.org
On-Page Optimization | | AkshayaPatra0 -
Page Shaping - No Follow Links
It's my understanding that adding a nofollow tag to pages that aren't of significance to users can help with page shaping and directing google to the most important links on my home page. I have 4 links on my home page that I'm considering adding a nofollow tag to: Privacy Policy, Legal Policy, Anti-Trust Policy, and Help-Desk Because these links are in the footer on every page I think they're probably sucking up some useful link juice. It's doubtful that anyone would actually search for our privacy policy or legal policy to find our site. I'd rather the juice to spread to other pages of use. What do you guys recommend?
On-Page Optimization | | inhouseninja0 -
Canonical home page
I have a site that shows duplicate page content for: www.autoserviceexpertsonline and www.autoserviceexpertsonline/index.html When looking at the files using the cms (intuit) file manager, I only see the /index.html version. I added the Caononical tag referencing/pointing to both the domain name only and then changed to .../index.html No matter how I code this, the seomoz On-Site SEO Grader still has a problem with it. Is this a bug with the Grading program or am I doing something wrong? Please help as I think this is causing me problems with Google and I'd like to get this right for future sites I will be working on. Thanks, Bill
On-Page Optimization | | Marvo0