Services Page vs Page For Each Service Offered
-
Read an interesting article about how websites with just a "services" page suffer and they should try to create a meaningful page for each service they offer...
Read so many blogs right now that I can't remember where I saw it
-
-
I agree with Robert. Focus on keywords.
I don't sell "services" but I do sell "products" and for the products that pull in a lot of money I have a product page and an article page. The article page describes how to use it, how to fix it, how to save money with it, etc. Both of those pages pull in traffic but the article page is the one that attracts links, likes, etc.
-
Write a great article about this and post it on your blog. Then you can show it to dozens of clients and thousands of prospects.
-
Thanks Robert but there's a certain... authority that comes in being able to present your clients with a link to an article to support your proposals so I'm probably going to go crazy looking for it.
-
James
You could have seen it in a thousand places as it is fairly well written about.
With our clients, we don't have services pages as we want to focus on pages with titles around keywords. So, if they work on Autos, we would have certain categories listed: Front End, Tires, Engines, mufflers, etc.
The same can be said for Home. Many times we substitute the company name for the "home" page.
Best
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
Outsource Content Writing Services - Who Is The Best?
Hello fellow Mozers! We are currently in the process of hiring an additional content developer but he doesn’t start for a couple weeks. We have some work that is piling up and I am considering outsourcing some content development until the new hire gets here. I have looked into Scripted, TextMaster, CrowdContent and a few others. I stay away from sites like UpWork and Fiverr because I abuse them in the past and I don’t get quality work. Is there any company that you have used in the past that you really trust and who are familiar with SEO? Thank you in advance for all of your recommendations
Content Development | | InfinityDigital1 -
Blog Pages
Our blog has got more than one page (containing blog posts) what do we do about the fact that we have 20 odd blog pages but only the first page has a Meta title and description? Very similar to the moz blog? Thanks
Content Development | | Bossandy0 -
Is it Possible for an Internal Page to Rank for Various Terms Based ONLY on Blogging Anchor Text?
Hi everyone, Our company provides about 6 different services, each with a specific page on our website: 1. Accept ACH Payments (/accept_ach_payments.html) 2. Client Management & Billing Software (/customer_management.html) 3. Small Business Merchant Accounts (/small_business_merchant_account.html) etc etc Now, here's the question. One of our blogging strategies is to write content about how our online platform can help various types of businesses manage and grow their business. "5 Ways Fitness Business Can...." "How Law Firms Can Benefit...." etc In these blog posts, we don't specify our product, but we do link back into one of those main service pages, so I might link fitness management software to the Client Management & Billing Software (/customer_management.html) page as well as legal billing software to the same client management page Since there are so many different companies that could use our software, we don't want to include them on the Cl_i_ent Management & Billing Software page. That page is just about the benefits of the system and how it works as a great CRM. So....to make a long question short, are we able to rank the Client Management page for "fitness management software" and "legal billing software" if we don't use those terms on the "client management" page itself, and only use it as the anchor text when linking? Instead of making a separate page about how we can be used as a fitness management platform, we'd like our "client management" page to rank for various terms like "fitness management software" "legal billing software" "online church donation software" etc BUT, we don't want to bloat the client management page will all those other topics and content. Hope that makes sense, Patrick
Content Development | | SmallBizSmarts0 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
FAQ page to target "long tail keywords".
I'm wondering if there is any benefit to creating a FAQ section on a website for the purpose of ranking for long tail keywords. If so, are there best practices in the way that the page is structured? Also, would doing this just help me rank the FAQ page for these terms or would it also help more critical pages on my website, such as homepage, contact, about, etc... which do not contain these keywords.
Content Development | | pharcydeabc0 -
Block Low Quality Pages?
What are your thoughts on blocking (in robots.txt) and/or noindexing low-quality pages to defend against Panda, assuming you can't remove, redirect, or add quality content to it? Also, assume there are no external links pointing to these low-quality pages, no social shares, and zero incoming organic traffic. Has anyone had experience with this as a solution to Panda?
Content Development | | poolguy0 -
I need to feed our companies blog into our facebook business page
Hello can anybody help me. I'm trying to setup a feed from our company blog to our companies facebook page. When I try and Google it the advice is out of date.
Content Development | | catherine-2793880