301 redirect Actinic HTML pages to ASP. Achievable?
-
Hi - I'm hoping someone can help me resolve an issue in relation to setting up 301 redirects. The client to whom I provide SEO services is being told by his developers that setting up 301 redirects is not achievable from old HTML pages to his new site running on a Windows server. My feeling is that it should be fine, and I have found documentation online that seems to support this, however I'm no developer, certainly no server admin, so I was wondering if anyone could advise me? Is it feasible to set up 301 redirects from Actinic sites (HTML pages) to a new site in NOP commerce running on a Windows server (ASP pages). Thank you for your help! Iain
-
I have never worked with Actinic, but any web-application would have a HTTP server serving content. If your domain remains the same but your new site's URL structure changes, then I would look at rewrite rules for pages/categories redirecting to the new content.
In essence you have an old application which you will turn off (it will not serve any data) as it will be replaced with something new. So on your new system (I sounds like it will be IIS) you will configure a series of rewrite rules - any indexed traffic or linked pages would then redirect.
GWMT will be a good guideline (as well as your server logs) for 404's. If you can't fix them pro-actively, looking at the logs will be your best option.
If you don't rewrite you will pretty much drop pagerank and SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Selectively 301 redirects
Hi there: We are developing a pretty typical 301 redirection strategy. We basically are moving blog posts from a former sub-domain to the top level of our new designed site. We've pulled a site crawl of the old sub-domain and want to make sure we redirect any posts with a significant backlink profile to their current counterparts. Most other posts are just going to be redirected to the main 'front door' of our new blog. Is there a way to selectively redirect a certain number of posts and then 'globally' redirect everything else to a single URL? I would assume this would be a pretty common task, but can't find an easy way to do what we want to do.
Intermediate & Advanced SEO | | Daaveey0 -
Going from 302 redirect to 301 redirect weeks after changing URL structure
I made a small change on an ecommerce site that had big impacts I didn't consider... About six weeks ago in an effort to clean up one of many SEO-related problems on an ecommerce site, I had a developer rewrite the URLs to replace underscores with hyphens and redirect all pages throughout the site to that page with the new URL structure. We didn't immediately update our sitemap to reflect the changes (bad!) and I just discovered all the redirects are 302s... Since these changes, most of the pages have a page authority of 1 and we have dropped several spots in organic search. If we were to setup 301 redirects for the pages that we changed the URL structure would there be any changes in organic search placement and page authority or is it too late?
Intermediate & Advanced SEO | | Nobody16116990439410 -
Can I undo 301 redirects to purchase site
A website I am thinking of buying has 301 redirected all pages on his site to one page that explains the site is closing down. If I tell him to change the 301 to 302s will I be able to recover the old pages on the site and keep the authority, rankings and link power of the old pages and not the "Closing page"? Is all i have to do is undo the 301 redirects and everything will go back to how the site was before the 301s were in place? Or will I lose all the link power on individual pages because they already transferred to the "Closing page"? Thanks!
Intermediate & Advanced SEO | | atomiconline0 -
Reversing the bad effects of a problematic 301 redirect
I have a previously very strong ranking page that is now omitted from the SERPs, but only for one specific keyword phrase. I think I found the reason, which I'll explain, and I hope I can hear some confirmation of my theory and a way to correct it. Let's use the following made up domain and keywords: Political blog SiteA.com had a few news articles about "Blue Widgets" (like 10 out of 10,000 pages). They became exceedingly popular, so on SiteA.com we created a reference-type page about "Blue Widgets" and in the news articles we already had about Blue Widgets we added rich anchor text (Blue Widgets) links that pointed to this new About Blue Widgets page. (long before we wised up about keyword rich anchor texts and Google!) After seeing how much traffic was coming to the About Blue Widgets page, we created a whole new site, SiteB.com, which was about Widgets (not just Blue Widgets), a page for each color of widget, and other pages about widgets. SiteB.com has an important and popular page, SiteB.com/blue-widgets, which is about Blue Widgets. We then 301 redirected the SiteA.com's About Blue Widgets page to SiteB.com/blue-widgets. This page in SiteB.com ranked very high (like #2, #3) for years. Two weeks ago SiteB.com/blue-widgets fell out of the SERPs, but only for the phrase "Blue Widgets". The page still gets lots of traffic from other queries, and even the "Blue Widgets" query will bring up other pages on SiteB.com. So, the only thing hit is the specific query "Blue Widgets" for the specific page SiteB.com/blue-widgets. It seems obvious to me that Google took the combination of a) a site that it probably no longer liked since we sold it (SiteA.com) since it's gone downhill, b) the rich keyword anchor text on SiteA.com pages pointing to the SiteA.com page optimized for that keyword, and c) then being 301 Redirected to a SiteB.com Blue Widgets page optimized for that same anchor text. I only discovered the SiteA.com redirects last week, which I had completely forgotten about, and had them removed right away. My question is, 1) if this indeed was the issue, now that the redirects from SiteA.com to SiteB.com are gone will my ranking eventually go back to normal? and 2) is there anything I can do to get Google to notice the change and have it go back to how it was?
Intermediate & Advanced SEO | | bizzer0 -
SEO impact difference between a URL Rewrite and 301 redirect
Hi guys and girls! Just putting a new site live, we changed the URL from one thing to another and I created a 301 file redirecting the urls like for like. The developer installing it has created a different file with columns like: RewriteRule ^page/ http://www.site/page [R=301,L] RewriteRule ^/page/ http://www.site/page [R=301,L] What's the difference? The page redirects but is there a difference between the 301 redirect and this URL rewrite in terms of SEO and link value?
Intermediate & Advanced SEO | | shloy23-2945840 -
301 Redirects?
We have an e-commerce website with about 4500 products for sale. About 1200 of these items were not showing up in the Google PLA ads because they were $0 dollar items, so we made those products invisible. Then Set 301 Redirects for each of the 1200 items. My question is this; we want to turn back on the 1200 items, should we delete the 301 redirects that are in place for them.? Will it hurt SEO performance by having them?
Intermediate & Advanced SEO | | Goriilla0 -
Is it safe to 301 redirect old domain to new domain after a manual unnatural links penalty?
I have recently taken on a client that has been manually penalised for spammy link building by two previous SEOs. Having just read this excellent discussion, http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience I am weighing up the odds of whether it's better to cut losses and recommend moving domains. I had thought under these circumstances it was important not to 301 the old domain to the new domain but the author (Lewis Sellers) comments on 3/4/13 that he is aware of forwards having been implemented without transferring the penalty to the new domain. http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience#jtc216689 Is it safe to 301? What's the latest thinking?
Intermediate & Advanced SEO | | Ewan.Kennedy0 -
How is it possible to 301 specific pages to a new domain?
The old site is small, only 100 pages or so, and about 10 of them are particularly useful. I would like to 301 those 10 pages to 10 similar pages on the new site, and also 301 the other 90 pages to the new site... the new site's home page, I suppose. Does it make sense to do this and if so how? I think if I simply 301 the whole of the old domain to the new one, the juice will be shared among the new site's page equally which is not what I want. I know where the htaccess file is and I can 301 a page within a domain but I'm at a loss with this. Thanks for any help. EDIT: I'm hoping for something like this: old.com/page_1 >> new.com/page_A old.com/page_2 >> new.com/page_B ... and 8 more of those And then the other 90 pages: old.com/Remaining pages >> new.com/index
Intermediate & Advanced SEO | | Brocberry0