Content Update
-
Hello,
If I update the existing content i.e.I added some content to the already existing indexed content in a post,how will it effect SEO wise?
Venkee
-
It will not have any real effect other than changing your on page SEO.
If the dates are changed, and content is updated with a good portion of information, the post may get ranked higher just because of freshness. Google loves fresh content and fresher content usually rank better but fall a little below later on.
What you may try is making a new post with a link referring to the old post. See if that works for you and if not you can always update the content on the original post...which is what I would do.
Keeping content updated with changes is a good way for your users/readers, not just for SEO
Good content and updated content can have others point back to your site, i.e. "hey check this page out, they update this information quite often!".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Consolidating a Large Site with Duplicate Content
I will be restructuring a large website for an OEM. They provide products & services for multiple industries, and the product/service offering is identical across all industries. I was looking at the site structure and ran a crawl test, and learned they have a LOT of duplicate content out there because of the way they set up their website. They have a page in the navigation for “solution”, aka what industry you are in. Once that is selected, you are taken to a landing page, and from there, given many options to explore products, read blogs, learn about the business, and contact them. The main navigation is removed. The URL structure is set up with folders, so no matter what you select after you go to your industry, the URL will be “domain.com/industry/next-page”. The product offerings, blogs available, and contact us pages do not vary by industry, so the content that can be found on “domain.com/industry-1/product-1” is identical to the content found on “domain.com/industry-2/product-1” and so-on and so-forth. This is a large site with a fair amount of traffic because it’s a pretty substantial OEM. Most of their content, however, is competing with itself because most of the pages on their website have duplicate content. I won’t begin my work until I can dive in to their GA and have more in-depth conversations with them about what kind of activity they’re tracking and why they set up the website this way. However, I don’t know how strategic they were in this set up and I don’t think they were aware that they had duplicate content. My first thought would be to work towards consolidating the way their site is set up, so we don’t spread the link-equity of “product-1” content, and direct all industries to one page, and track conversion paths a different way. However, I’ve never dealt with a site structure of this magnitude and don’t want to risk messing up their domain authority, missing redirect or URL mapping opportunities, or ruin the fact that their site is still performing well, even though multiple pages have the same content (most of which have high page authority and search visibility). I was curious if anyone has dealt with this before and if they have any recommendations for tackling something like this?
On-Page Optimization | | cassy_rich0 -
Why will my page description not update??!!
I updated my page title and description along time ago, the title updated but not the description. I updated it in google search console, but it keeps pulling the first few lines from the page content instead, which isn't really an attention grabbing sentence?? Any ideas? Here's the page http://thumannagency.com/personal-insurance/home-insurance This is what my Title/ description comes up as... Homeowners Insurance Quotes Dallas TX | Thumann Agency <cite class="_Rm">thumannagency.com/personal-insurance/home-insurance</cite>When shopping for homeowners insurance in Dallas, TX our local agents will provide you with home insurance quotes from highly rated home insurance ...
On-Page Optimization | | MissThumann0 -
When writing content for a website what is the optimal copy length?
My site is currently in the mist of a redesign and I’d like us to compile some recommendations on the length of copy for a page to rank well but can't seem to find any up to date articles on this.Does anyone have any suggestions, comments, or feedback?Thank you.
On-Page Optimization | | PorshaAndrea0 -
Duplicate Page Content
Hi, I am new to the MOZ Pro community. I got the below message for many of my pages. We have a video site so all content in the page except the video link would be different. How can i handle such pages. Can we place adsense AD's on these pages? Duplicate Page Content Code and content on this page looks similar or identical to code and content on other pages on your site. Search engines may not know which pages are best to include in their index and rankings. Common fixes for this issue include 301 redirects, using the rel=canonical tag, and using the Parameter handling tool in Google Webmaster Central. For more information on duplicate content, visit http://moz.com/learn/seo/duplicate-content. Please help me to know how to handle this.. Regards
On-Page Optimization | | Nettv0 -
Duplicate Content Issue in Magento
Hi I need help in resolving the duplicate content issue on my magento site I got a product My main product url is https://www.oakfurnitureking.co.uk/shop-by-product/boston-solid-oak-4-drawer-chest and it got variation of url see below that are causing duplicate content issue , I have inserted the canonical tag on the below url and my main url is https://www.oakfurnitureking.co.uk/shop-by-product/boston-solid-oak-4-drawer-chest but still moz is showing it as duplicate content. Help Please <colgroup><col width="1003"></colgroup>
On-Page Optimization | | Adnan.Hassan.Khan
| https://www.oakfurnitureking.co.uk/product/oak-bedroom-furniture/boston-solid-oak-4-drawer-chest |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/6/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/17/ |
| https://www.oakfurnitureking.co.uk/shop-by-range/boston/boston-solid-oak-4-drawer-chest |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/42/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/63/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/67/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/46/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/79/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/88/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/75/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/90/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/92/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/33/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/27/ |
| https://www.oakfurnitureking.co.uk/shop-by-range/boston-solid-oak-4-drawer-chest |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/50/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/22/ |
| https://www.oakfurnitureking.co.uk/catalog/product/view/id/45/s/boston-solid-oak-4-drawer-chest/category/74/ |0 -
HTML Improvements is not updated
Hi, I am using Google Webmaster to check 'HTML Improvements' errors and found that I have many Duplicate meta descriptions errors. I think that they occurred because I have change some **old URLs **to **new URLs **and then use redirect 301. This lead meta description of **old URLs **duplicate with meta description of new URLs. For example: old URL: www.abc.com/this-is-a-url--1.html and new URL: www.abc.com/this-is-a-url.html. And then use redirect 301 from www.abc.com/this-is-a-url--1.html to www.abc.com/this-is-a-url.html Who did face this problem? Please help me how to fix this? Thanks
On-Page Optimization | | JohnHuynh0 -
Creating Duplicate Content on Shopping Sites
I have a client with an eCommerce site that is interested in adding their products to shopping sites. If we use the same information that is on the site currently, will we run into duplicate content issues when those same products & descriptions are published on shopping sites? Is it best practice to rewrite the product title and descriptions for shopping sites to avoid duplicate content issues?
On-Page Optimization | | mj7750 -
Creating optimized content: how to standardize the process?
Hello there, we are creating the new content for a website. For each web page we have created a “Pages file” to have the advantage of the spell checker. For each page, in the “Pages file” we have written the title tag (70 characters) and the meta description (155 character), so we have a kind of “template” like this in every page: title tag meta desciption text content (included the alt of the images inside the text) Every page is optimized for a single keyword/keyword phrase. What we wanna know from you guys if does exist a kind of “best practice” to test keyword density to avoid keyword stuffing penalities. In our case we opted to use “Pages” as editor, does exist a “standard Numbers/Excel spreadsheet” to understand if a keyword is over optimized in a page and so might look spammy? And in your opinion guys, what’s the best way to standardize the process of creating optimized content? Take care and thank you in advance for sharing your experience. YESdesign guys.
On-Page Optimization | | YESdesign0