Should I use bolded keywords for keywords in the content throughout the page?
-
If I'm trying to optimize for a specific keyword, should I bold all of the keywords that appear in the content of the page or just one or two? or none at all?
-
Use if it truly is a point of emphasis in the context of the copy. Another reason not to do it has been mentioned in several recent posts.....It gives away the keywords you are trying to optimize to your competitors if you are too obvious.
-
if anything it could get you in trouble for over-optimisation, the only reason why I would ever bold keywords is if I honestly thought it could somehow improve the readability of the content or benefit the readers
-
It shouldn't be penalised provided you don't go over the top with it. Making certain words bold can be used for visitor purposes to make parts of the content easier to find. Don't go over the top and certainly don't do it for SEO purposes but as long as you go over the top you should be fine. On a side note, the benefit it adds (arguably) is very minimal anyway so it isn't something to spend much time doing, if at all.
-
I have 4 keywords bolded on my homepage all with the same term in them.
Would panda penalise this? i recently saw that one keyword drop in rankings.
-
Mostly agree with Geoff.
If you are trying to make a point or draw a user's eyes, it's ok to use. Just don't do it for "SEO" value, do it for user value.
-
Probably none of them. Don't do anything that has no benefit to your actual visitors.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is better? One dynamically optimised page, or lots of optimised pages?
For the purpose of simplicity, we have 5 main categories in the site - let's call them A, B, C, D, E. Each of these categories have sub-category pages e.g. A1, A2, A3. The main area of the site consists of these category and sub-category pages. But as each product comes in different woods, it's useful for customers to see all the product that come in a particular wood, e.g. walnut. So many years ago we created 'woods' pages. These pages replicate the categories & sub-categories but only show what is available in that particular wood. And of course - they're optimised much better for that wood. All well and good, until recently, these specialist page seem to have dropped through the floor in Google. Could be temporary, I don't know, and it's only a fortnight - but I'm worried. Now, because the site is dynamic, we could do things differently. We could still have landing pages for each wood, but of spinning off to their own optimised specific wood sub-category page, they could instead link to the primary sub-category page with a ?search filter in the URL. This way, the customer is still getting to see what they want. Which is better? One page per sub-category? Dynamically filtered by search. Or lots of specific sub-category pages? I guess at the heart of this question is? Does having lots of specific sub-category pages lead to a large overlap of duplicate content, and is it better keeping that authority juice on a single page? Even if the URL changes (with a query in the URL) to enable whatever filtering we need to do.
On-Page Optimization | | pulcinella2uk0 -
Duplicated content by the product pages
Hi,Do you thing those pages have duplicate content:https://www.nobelcom.com/Afghanistan-phone-cards/from-Romania-235-2.htmlhttps://www.nobelcom.com/Afghanistan-phone-cards-2.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards-401.htmlhttps://www.nobelcom.com/Afghanistan-Cell-phone-cards/from-Romania-235-401.html.And also how much impact will it have on a panda update?I'm trying to figure out if all the product pages, (that are in the same way as the ones above) are the reson for a Panda Penalty
On-Page Optimization | | Silviu0 -
Should i avoid using H2 to optimize my home page
Hi, my site is www.in2town.co.uk and i am looking at ranking for lifestyle magazine but i am a bit worried. The titles of the articles on the home page are h2, and i am just wondering if i should change this to h3 as it may get confusing for google. Can anyone let me know if i should keep the article titles as h2 or if i am right that they need to be changed to h3 or something else any help would be great
On-Page Optimization | | ClaireH-1848860 -
Home Page Content
Hello. i'm optimizing this website, > home page for one keyword phrase and i was wondering how many words article do i need with that keyword?and if i need it at all? as you can see if i add some content on my home page before the slider, it will ruin the look of the website, What is the right way to do it? Thank you!
On-Page Optimization | | KentR0 -
Why isn't our site being shown on the first page of Google for a query using the exact domain, when its pages are indeed indexed by Google
When I type our domain.com as a query into Google, I only see one of our pages on the homepage, and it's in 4th position. It seems though, that all pages of the site are indexed by google when I type in the query "site:domain.com". There was an issue at the site launch, where the robots.txt file was left active for around two weeks. Would this have been responsible for the fact that another domain ranks #1 when we type in our own domain? It has been around a couple of months now since the site was launched. Thanks in advance.
On-Page Optimization | | featherseo0 -
Why is on-page optimisation not showing all my keywords
Why is on-page optimisation not showing all my keywords, it is reporting on only about 10 of the 40
On-Page Optimization | | yours2share0 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0 -
Home page duplicated content issue
Hi there! The home page of my site can be seen under www.mysitename.com and www.mysitename.com/EN/ or www.mysitename.com/ES/ (depending on your language). I understand that this is duplicated content because they show the same content under different URLs. To solve this we've done (depending on your language) a 301 redirect from www.mysitename.com to www.mysitename.com/EN/ or www.mysitename.com/ES/ Is this correct? Thanks!
On-Page Optimization | | Xopie0