E-Commerce SEO: What are the Schema.org properties you use?
-
Quick question about Schema.org for products. What are the properties you like to list on product-pages for an E-Commerce? Thanks.
-
-
Carlos,
You used the Video Object in e-commerce? I've heard that the videos rarely show up for e-commerce related terms. Could you give any examples of where you are showing up?
Thanks
-
In my experience and from what I have read, aggregateRating and
offers are the ones with the potential to improve your conversion rate and CTR as soon as the rich snippets are live and showing.
With aggregateRating you can get the rating stars on the search results.
There are many case studies where implementing the ratings rich snippets with Schema.org has increased CTR by up to 30%If you are thinking of using schema code on your site, that's the property I'd start with.
Not sure if that answers your question.
-
Carlos, thanks for your super fast feedback. I know the elements you mention and my question was rather about what are the properties that are worth listing, both for SEO and conversions. In your experience, what are the attributes that one should see described on a good product-page?
-
-
http://schema.org/Offer (if you have products on sale)
-
http://schema.org/VideoObject (if you have videos on your product pages)
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Harms of hidden categories on SEO
On our website we have some invisible/hidden categories on our site. Can anyone advise whether these are harmful in terms of SEO?
On-Page Optimization | | CostumeD0 -
My competitors are using blackhat. What should i do.?
My competitors are using on page black hat methods They are using like keyword stuffing What should i do.?
On-Page Optimization | | aman1231 -
Best wordpress theme seo 2014
In your opinion what are the best wordpress theme in 2014 that are responsive, good speed and seo buildup
On-Page Optimization | | maestrosonrisas0 -
Do Parent Categories Hurt SEO?
I have parent categories and subcategories. Will it be harder for the subcategories to rank well because they have a parent category? The URL is longer, for one. I am just wondering if I should not have parent categories. I have one category page doing really well and I am trying to boost the others (most of which are subcategories) and this is a concern for me. Thanks! Edit: I also have a category that has 2 parent categories. I want it automatically in those 2 categories and one of its own. By itself it is very important keyword. Is this ok or should I have it be a parent category?
On-Page Optimization | | 2bloggers0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Using display: none in h1 tag
Hello, For the h1 tag on my landing page, I currently have 'Welcome to Edison Ford'. I was thinking of adding the keyword I'm targeting (property maintenance bristol) to the h1 tag which would look like this 'Welcome to Edison Ford Property Maintenance Bristol' Would it be a good idea to wrap the property maintenance bristol part in a span tag and add 'display: none;' to the styling? Thanks in advance.
On-Page Optimization | | PeterAllen910 -
To Optimize Brand Name or Product Name First on Product Pages for E-Commerce Website?
We are using your free month trial for optimization of our E-Commerce website. In regards to individual product pages such as this one http://www.amgair.com/air-purifiers/iqair-healthpro-plus-air-purifier/, would it be more effective to have the page title start with the brand name and then the product (as we have it now) or forgo the brand name and start with just the product. IE: IQAir Healthpro Plus Air Purifier or HealthPro Plus Air Purifier by IQAir. These are commodity type products and are price restricted so all competitive websites advertise at the same pricing and it would be helpful not only to have a keyword phrase that is searched for a lot but also one that is easy to rank for. Please give me a recommendation when possible.
On-Page Optimization | | youhow0 -
Maximum length of a URL for good SEO?
Hi there, We have a content database as part of our site and I noticed that the way the database is loaded with new content, it means that the URL’s for these pages are really long, around 100 characters or sometimes more http://www.xxxyy.org/knowledge-base/documents/word1-word2-word3-word4-word5-word6-word7-word8 Is there a suggted maximum character length for a URL? Kind of like for title tag where I max out at 69… Should I truncate the URL’s or at least reduce the numbers of words in them to something less spammy? Does that make a difference? Thanks!
On-Page Optimization | | inhouseninja0