Will a PDF Pass PageRank?
-
I created a PDF - will it pass PageRank?
-
Adding more...
The buttons from some shopping carts will work in .pdf documents. So if you write one with a parts list, you can place a buy button beside each part to make it really easy for the person to purchase.
Also, type your domain name in the pdf. That way, if people print it and want to go back to your website you might get a navigation query. Typing the URL where it can be found might do the same thing.
-
Very interesting discussion indeed. I wonder if "creating a workpath" for text would make it easier to read. But I guess a OCR is going to have a difficult time associating the actual text with the link regardless.
-
We make our links very obvious. I would not try to hide them because I want them clicked (it is hard to monetize a .pdf but easy to monetize an .html page - so I want the visitor to get onto my .html pages).
You can lock .pdf documents so that they can not be edited. Then other webmasters are free to post them on their own domain and give me backlinks. Of, course they could rewrite their own just as any other content can be spun or rewritten.
-
I'll help you by adding one.
... And a thumbs up well spent.
-
What an interesting topic. Has anyone done any testing around effectiveness of PDF vs HTML resources and whether it treats anchor text in the same way?
-
Thanks a ton EGOL, I have been looking around for more info on this subject for quite a while. What are your thoughts on how to create the links? Is it considered black hat tactics to place invisible links in those pdf's? My thinking here is that I know competitors will start stealing our pdf documents to use for their own websites. I was thinking of placing invisible links on some key phrases that link to product pages, and then when competitors upload our pdf's to their site, we get backlinks from their websites. Does that make sense, and does it seem like a viable strategy or a potentially penalizing one?
-
Thank you. I really like this subject and enjoyed preparing that answer!
-
Wow, way to give an absolutely excellent answer. I wish I could give more than 1 thumbs up!
-
Links in .pdf documents will be displayed in your Google Webmaster Tools Backlinks, they will accumulate pagerank (I have some PR6 pdf documents), and they will pass pagerank.
It is a good idea to place links into .pdf documents that you give away on the web not only for pagerank reasons but also to give users an easy link to visit your site for more information. Think about usability when you create .pdf documents in the same ways that you think about usability for your website.
Also, if you complete the "properties" attributes of .pdf documents you can give them a title that will appear in the SERPs like a title tag on an .html webpage. I get lots of traffic from the SERPs that come straight into my .pdf documents and then click a link in the document that takes them to a relevant page on my website.
Finally... in addition to .pdf documents you can also get viable backlinks and clickthroughs from .ppt (PowerPoint) .xls (Excel) and other types of files. Consider allowing other webmasters to include them on their site. That way they can bring you links from other domains.
-
From what i have seen its a little unclear, and would largely be dependant on how you create the pdf. Provided your pdf has been created using a text editor for the text (and not mad up of a bunch of images) then if pdf's are crawled - at least you stand a chance of the text and so on ranking in the first place. (You can google search by file type, including pdf, so one would assume they should rank in their own right if tagged and as text).
Whether a pdf will pass rank or not? I would suggest it should - provided it actually ranks itself in the first place (sounds obvious I know).
-
Depending on how it's uploaded on to the page, the page can still build links to it and gain in authority and trust. The content of the PDF will likely not be able to be crawled by the engines though.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving site from www to non www and also hosting to vps what will be the effect?
Hi SEO gurus,
Intermediate & Advanced SEO | | SeoBlogs61
I am trying to move my site from shared hosting to VPS hosting and also moving from www to non www version.
What is the best possible way to avoid any issue and without losing the backlinks.
Is it good or bad to do? URL: https://buylikesservices.com/0 -
Our new site will be using static site generator which is supposed to be better for SEO?
Hi folks, Our dev team is planning on building our new marketing webpages on SSG or Static Site Generator(we are stepping away from SSR). Based on my research this is something that can help our SEO in particular for site speed (our site has a poor score).
Intermediate & Advanced SEO | | TyEl
Are there any challenges or concerns I should be aware regarding this direction? If so what are they and how can this be addressed? Thanks0 -
How will this affect the rankings and traffic of the new site once this happens?
Hi, we will be moving a clients’ site address from one domain to another and will of course be doing 301 redirects and notifying Google of the site address change in WMT. The problem is, that at some point in the future (say 3-6 months), the old domain will be going live with a new site as the current client does not own the domain and the owner will be wanting it back unfortunately. How will this affect the rankings and traffic of the new site (new domain) once this (old domain with new site) happens? Will the site address change be enough to keep the rankings but it will lose backlink traffic? Or will rankings go down since the 301 redirects will in essence no longer be in affect? Many thanks for your help in advance.
Intermediate & Advanced SEO | | WSIDW0 -
Will I lose traffic from Google for re-directing a page?
I’m currently planning to a retire a discontinued product and put a 301 redirect to a related product (although not identical). The thing is, I’m still getting significant traffic from people searching for the old product by name. Would Google send this traffic to the new pages via the re-direct? Is Google likely to display the new page in place of the old page for similar queries or will it serve other content? I’d like to answer this question so that I can decide between the two following approaches: 1) Retiring the old page immediately and putting a 301 redirect to the new related pages. This will have the advantage of transferring the value of any link signals / referring traffic. Traffic will also land on the new pages directly without having to click through from another page. We would have a dynamic message telling users that the old product had been retired depending on whether they had visited out site before. 2) Keep the old product pages temporarily so that we don’t lose the traffic from the search engines. We would then change the old pages to advise users that the old product was now retired, but that we have other products that might solve their problems. When this organic traffic decreases over time, then we will proceed with the re-direct as above. I am worried though that the old product pages might outrank the new product pages. I’d really appreciate some advice with this. I’ve been reading lots of articles, but it seems like there are different opinions on this. I understand that I will lose between 10% - 15% of page rank as per the Matt Cutts video.
Intermediate & Advanced SEO | | RG_SEO0 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
Will links still show in WMT after you disavow them?
Does anyone know a definitive answer to this? I'm thinking they will still show up in WMT links to your site? Anyone seen anything different? Thanks,
Intermediate & Advanced SEO | | Further
Chris0 -
2 Year Old Keyword Focused Site Will Not Rank for Keyword
Hi All, I need your help. This site is confounding me. The site is turnstilefactory.com It's a few years old. Strong domain name and seo focused on the term 'turnstile'. In bound links are not abundant, but certainly not absent either. Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not. I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name. Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated. Thanks.
Intermediate & Advanced SEO | | seomozpaul0 -
Will having image lightbox with content on a web page SEO friendly?
This website is done in CMS. Will having lightbox pop up with content be SEO friendly? If you go to the web page and click on the images at the bottom of the page. There are lightbox that will display information. Will these lightbox content information be crawl by Google? Will it be consider as content for the url http://jennlee.com/portfolio/bran.. Thanks, John
Intermediate & Advanced SEO | | VizionSEO990